Winners and Losers: Favorite Direct Mail Pieces from 2015

Posted by Spencer Powell

Feb 13, 2016 10:00:00 AM

Winners-and-losers-favorite-Direct-Mail-pieces-from-2015.jpgAt the end of this month (February 28th in case you want to watch), the Academy of Motion Picture Arts and Sciences will honor the best films of 2015 at the 88th Academy Awards ceremony. A lot of people will be watching to see who the big winners (and losers) are.

Read More

Topics: Direct Mail Marketing


Direct Mail Frequency: It Takes More Than One Piece

Posted by Wes Powell

Feb 11, 2016 10:00:00 AM

Direct-mail-frequency-it-takes-more-than-one-piec.jpgWhen we think of direct mail campaigns, we often think of the various ideas we can use to entice potential customers to visit our store, or call us. The creative stuff is exciting, and it’s easy to get caught up in the design and copywriting process.

Read More

Topics: Direct Marketing, Direct Mail Campaign, direct mailing list


Repeat Touches to Reach Customers

Posted by Wes Powell

Feb 9, 2016 10:00:00 AM

Repeat-touches-to-reach-customers.jpgThere’s an old business saying that claims, "Nothing happens until somebody sells something." The fact is, that’s only part of the story. In reality,  a lot has to happen before anyone sells anything—and a big part of what has to happen is marketing. Marketing, however is more than sending out a single mailing and praying for results.

Read More

Topics: Direct Marketing


Free Consultations: Why Giving Away Expertise Helps Conversions

Posted by Spencer Powell

Feb 9, 2016 10:00:00 AM

Free-consultations-why-giving-away-expertise-works.jpgWhen you’re designing a direct mail campaign, you need to come up with an attractive hook to entice recipients to contact you. Sometimes, that’s a coupon or a free offer, sometimes it’s a limited time price drop, and sometimes, it’s a limited stock offer.

Read More

Topics: direct mail, Direct Marketing, Integrated Marketing


Don’t Just Do Direct Mail Different—Do It Better

Posted by Wes Powell

Feb 4, 2016 10:00:00 AM

Dont-just-do-direct-mail-different-do-it-better-1.jpgMost businesses would agree that it’s important to stand out from the competition. Differentiation is key to business success, and a lot of businesses use their marketing—including their direct mail marketing to help make that differentiation.

Read More

Topics: Direct Mail Marketing


Join Thousands of Marketers - Subscribe by Email

Direct Mail Integration Checklist

Push and Pull Marketing

Posts by Topic

see all