Why Direct Mail Keeps On Going

Posted by Wes Powell

Jun 30, 2015 10:00:00 AM

Why-direct-mail-keeps-on-goingHave you ever noticed how some things just seem to have staying power? There are some things that just keep on going. The Energizer Bunny™ keeps on going and going. The Rolling Stones are still touring. And the Chicago Cubs are still in pursuit of a World Series win (and according to the Back to the Future movies, 2015 is their year!). 

Read More

Topics: Direct Marketing, including direct mail in your marketing mix, advantages of direct mail marketing, effectiveness of direct mail


Integrating Marketing Channels for Non-Profits

Posted by Spencer Powell

Jun 29, 2015 10:00:00 AM

Integrating-marketing-channels-fornonprofitsOnce there was a man who considered himself a pretty good golfer. He showed up at the golfcourse one day to find a stranger standing at the first tee next to a gorilla dressed in golf clothes, holding a driver.  The stranger challenged the golfer to nine rounds of golf against the gorilla—with the winner taking home $500. 

Read More

Topics: integrating a variety of marketing efforts, Direct mail marketing for nonprofits, importance of marketing integration


Direct Mail and Your Business: Do You Really Need a Program?

Posted by Wes Powell

Jun 27, 2015 10:00:00 AM

Direct-mail-and-your-business-do-you-really-need-a-program_If you take a glance at the home page on our website, you’ll see that we claim: We help direct marketers who are struggling with their direct mail programs

Read More

Topics: Direct marketing ideas, direct marketing as part of a larger marketing, the importance of a coordinated direct mail


Choosing Your Words Wisely: “Why Choose Two When One Will Do?”

Posted by Wes Powell

Jun 25, 2015 10:00:00 AM

Choosing-your-words-wisely-who-choose-two-when-one-will-doAs long as I can remember, there has been a debate in direct mail circles about whether “short” copy or “long” copy is more effective in getting your message across—and in getting potential clients to respond. There’s plenty of evidence on both sides that both short and long copy can be effective. But it’s not always a matter of length when it comes to good copy. It’s more a matter of choosing your words wisely. 

Read More

Topics: Direct Marketing, outstanding direct mail copy, importance of copy in direct mail marketing


Integrating Direct Mail with Facebook for Premium Results

Posted by Spencer Powell

Jun 23, 2015 10:00:00 AM

Integrating-Direct-Mail-with-Facebook-for-Premium-ResultsLike good coffee, premium marketing results aren’t easy to come by. We’ve been touting the benefits of integrating your various marketing methods for some time now. We know that a multi-channel approach works better than marketing that’s limited to one or two channels, but it’s not always easy for the business owner to know how to integrate the different channels. Here are 5 ways to “cross-pollinate” your direct mail with Facebook, for best results. You can also use this approach with other social media platforms, too: 

Read More

Topics: Social Media Marketing, direct mail, Marketing integration


Join Thousands of Marketers - Subscribe by Email

Direct Mail Integration Checklist

Push and Pull Marketing

Posts by Topic

see all