Direct Mail Success: When Does Personalization Get Too Personal?

Posted by Wes Powell

Nov 25, 2014 6:30:00 AM

Direct-mail-success-when-does-personalization-get-too-personalPersonalization can be a really good thing when you’re involved in direct mail. People are much more inclined to read something that’s addressed to them by name than to “Dear Friend” or the ever-popular and heart-warming, “Occupant.” 

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Topics: personalization, Direct Mail Marketing, personalization and effectiveness, privacy in marketing

Direct Mail That Really Delivers

Posted by Wes Powell

Nov 22, 2014 10:00:00 PM

Direct-mail-that-really-deliversIf your business relies on direct mail as part of your overall marketing strategy, it’s really important to make sure your mail gets where it’s supposed to go. The last thing you want if to have a bunch of mailers end up back in your company mailroom marked as  “undeliverable.” It’s a waste of time and money you can’t afford. 

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Topics: Direct Mail Marketing, Direct Mail Effectiveness, direct mail goals, ensuring direct mail delivery

Why Saving Money on Direct Mail Design Can Cost You Big Time

Posted by Wes Powell

Nov 20, 2014 11:30:00 AM

Why-saving-money-on-direct-mail-design-can-cost-you-big-timeEvery smart business tries to keep a lid on costs. That’s just good business sense. But sometimes businesses shoot themselves in the foot with their cost-savings efforts. You wouldn’t turn off the power in an effort to save money on utilities because the loss of employee productivity would far outweigh any savings you might realize. 

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Topics: Direct Mail Marketing, direct mail costs, Direct Mail Effectiveness, importance of good direct mail design

3 Ways to Measure the ROI of Your Direct Mail Campaigns

Posted by Spencer Powell

Nov 19, 2014 2:00:00 PM

3-Ways-to-Measure-the-ROI-of-Your-Direct-Mail-CampaignsEverything you do in business needs to deliver a return on your investment (ROI). Whether you’re putting in money, time, effort or other resources, it’s only worthwhile if you can see the results. It’s often difficult to measure the ROI of direct mail campaigns, though, because you don’t always know how and why customers end up coming to you for products or services. Some of the things you might want to measure are:

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Topics: direct mail, Direct Marketing, Lead Generation, Measuring ROI

3 Reasons Direct Mail Still Matters in an Online Age

Posted by Wes Powell

Nov 18, 2014 6:30:00 AM

3-reasons-direct-mail-still-matters-in-an-online-ageThere was a time in the not-too-distant past when consumers (and businesses) got a little tired of all the direct mail pitches they were receiving. A big reason for that is that many businesses did a poor job of selecting their lists, crafting compelling offers, and giving consumers a good reason to respond. Instead of helping consumers make good decisions, they bombarded them with sales pitches. And responses to direct mail began to dip. 

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Topics: Direct Mail Marketing, reinforcing online efforts with direct mail, direct mail and online integration

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