What Your Font Says About Your Direct Mailer

Posted by Wes Powell

Aug 26, 2014 10:00:00 AM

what-your-font-says-about-your-direct-mailerTypography is one of the most important aspects of successful marketing. Unfortunately, the marketing world consists of two extreme opposites: people who want to use overly minimal fonts like Times New Roman 12 point and people who want to use gaudy, distracting fonts that make the text nearly impossible to comprehend. 

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Topics: direct mail, Typography, Direct Mailer, Font, Direct Mailing

Using Precanceled Stamps on Your Direct Mailer

Posted by Wes Powell

Aug 24, 2014 10:00:00 AM

useing-precanceled-stamps-on-your-direct-mailerWhen a company decides on direct mailing as a marketing campaign, it can be frustrating when your efforts are automatically considered junk mail by many recipients because they lack a stamp. Fortunately, the United States Postal Service took initiative to help companies be more successful with direct mailings. They instituted new precanceled stamps. These stamps are provided for a lower price, and mailers pay the difference when they mail items. 

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Topics: direct mail, Marketing, Direct Mailer, Precanceled Stamps

The Important Role of Creative In Your Direct Mail Efforts

Posted by Wes Powell

Aug 22, 2014 10:00:00 AM

The-important-role-of-creative-in-your-direct-mail-effortsConventional direct mail wisdom acknowledges the importance of “creative” in the success of any direct mail endeavor. The old “40-40-20 Rule” claims that your list and your offer are each responsible for 40 percent of your mailing’s success, while your creative (copy, design, illustration) bears the burden for the remaining 20 percent.

But what exactly is this “creative” that the marketing sages are talking about? 

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Topics: direct mail, creative, getting your mail noticed

The Role of Data in Direct Marketing

Posted by Wes Powell

Aug 20, 2014 10:00:00 AM

The-Role-of-Data-in-Direct-MarketingData has become currency in direct marketing, and it’s going to stay that way for some time. It has always been valuable to have customer intelligence, but since the advent of digital marketing with its ability to track and measure, data has soared in value.

It’s not only companies that are aware of it, though; customers know you’re using their data for marketing purposes and they are singularly unforgiving of those who get it wrong. That makes it a two-edged sword, but one you can’t live without. 

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Topics: direct mail, Inbound Marketing, Direct Marketing, digital marketing

Presentation, Presentation, Presentation! It’s All about the Direct Mail Packaging

Posted by Wes Powell

Aug 18, 2014 9:52:42 AM

presentation-presentation-presentation-its-all-about-the-packagingWhen it comes to direct mailers, the phrase “never judge a book by its cover” no longer applies. Companies are prone to spend large sums of money on direct mailers that usually get tossed in the trash before anyone reads the content. So the big question: how do we change that? The most important thing to remember is that presentation is everything for successful direct mailers.

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Topics: direct mail, Direct Mail Marketing, Envelopes, Packaging, Direct Mailer, Direct Mail Packaging

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