6 Reasons Why Direct Mail is Still Making a Killing

Posted by Spencer Powell

Apr 27, 2015 2:00:00 PM

Reasons-Why-Direct-Mail-is-Still-Making-a-KillingAccording to the Direct Marketing Association (DMA), direct mail still gets a response rate of 3.4% from existing customers, which is almost 30 times the rate for email marketing.  Mailing campaigns that include catalogs bring in $2 for each customer they reach, and $10 for each returning client. That’s because direct mail still works, for a few (very good) reasons:

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Topics: direct mail, Direct Mail Design, Integrated Marketing, direct mail campaigns

Top 2015 Trends in Direct Mail Design

Posted by Wes Powell

Apr 25, 2015 10:00:00 AM

Top-2015-Trends-in-Direct-Mail-Design_As with everything in life, change is inevitable. This applies in direct mail design too, and the trends we’re seeing the past few months show that the medium is still evolving to keep pace with the times.

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Topics: Marketing Strategy, Direct Mail Design, Direct Marketing

What Does the Future Hold for Direct Mail?

Posted by Spencer Powell

Apr 23, 2015 2:00:00 PM

What-Does-the-Future-Hold-for-Direct-MailJust a couple years ago, everyone thought direct mail was deader than the Dodo. That’s turned out to be very far from the truth, however, and a look into the future shows that the industry is going places we could never have expected back then. The road ahead looks exciting, for a few reasons:

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Topics: direct mail, marketing automation, Direct Marketing, multiplied impact of multi-channel marketing

“Give Me Just a Little More Time”: One Reason Direct Mail Still Works

Posted by Wes Powell

Apr 21, 2015 11:30:00 AM

_Give-me-just-a-little-more-time_-one-reason-direct-mail-still-worksIf you could climb into your Time Machine and head back to 1970 there’s a good chance you’d hear The Chairmen of the Board crooning their hit song (it peaked at number three on the Billboard Hot 100 in the United States) Give Me Just a Little More Time. This love song begins with the plaintive cry: 

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Topics: Direct Marketing, sticking power of direct mail, using direct mail “stickiness” to your advantage

Taking the Next Step: What Comes After Your Direct Marketing Campaign?

Posted by Spencer Powell

Apr 20, 2015 9:34:00 AM

Taking-the-Next-Step-What-Comes-After-Your-Direct-Marketing-CampaignA successful direct marketing campaign doesn’t end with the sending of the mailers. 

To make it really work in your favor, you need to have your follow-up protocols in place before sending it out, so that the moment you begin getting responses you’re ready to handle them.

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Topics: direct mail, Lead Conversion, Direct Marketing Company, Direct Marketing, Lead Generation, Direct Mail Campaign

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