What is Offset Printing—And Why Does It Matter for Mailing?

Posted by Wes Powell

Nov 29, 2016 6:15:00 AM

What-is-Offset-Printing-And-Why-Does-It-Matter-for-Mailing.jpgWhen you use direct mail as part of your overall marketing strategy you’ll have to make some decisions about how you’re going to get your mailer (whether it’s a card, a self-mailer, a brochure, a catalog, etc.) printed. You’ve got to print something before you can mail it. One of the choices you’ll have is whether to use offset printing or go with digital printing.

Read More

Topics: Printing Services, Direct Mailing, Print Marketing


Understanding How to Use Large Format Printing in Mailing

Posted by Wes Powell

Nov 23, 2016 10:17:00 AM

Understanding-How_to-Use-Large-Format-Printing-in-Mailing.jpgSometimes the best approach to making a big impact with your marketing efforts involves “going large.” By that, I mean taking advantage of something called large format printing.

Read More

Topics: Printing Services, Print Marketing, Large Format Printing


4 Favorite Creative Print Marketing Examples

Posted by Spencer Powell

Nov 21, 2016 9:22:00 AM

4-Favorite-Creative-Print-Marketing-Examples.jpgSometimes it’s inspiring, educational, and just plain fun to take a look at what other businesses do with their direct mail efforts. In that spirit, here’s a look at four of our favorite direct mailings that exemplify creativity and innovation.  We hope you’ll be inspired you as you think through your direct mail approach moving forward.

Read More

Topics: direct mail, Printing Services, Print Marketing, postcard printing


How Much Does it Cost to Mail a Postcard?

Posted by Spencer Powell

Nov 16, 2016 6:31:00 AM

How-Much-Does-it-Cost-to-Mail-a-Postcard.jpgOne of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively.  Cards are relatively simple and fast to design, write, print, and mail. And as far as expense goes, they are one of the biggest bargains in the world of direct mail. Here’s a post that looks at a number of reasons that postcard mailings are a great way to reach your audience.

Read More

Topics: direct mail, Postcards, postcard printing, direct mail postcards


Coming to Terms With Mailing Terms: What is a Self Mailer?

Posted by Wes Powell

Nov 8, 2016 6:33:00 AM

Coming-to-Terms-With-Mailing-Terms-What-is-a-Self-Mailer.jpgEvery If using direct mail is part of your overall marketing strategy (and there are some really good reasons that it should be), you have a number of options when it comes to getting your message out.

Read More

Topics: direct mail, Direct Mailer, Self Mailer


Join Thousands of Marketers - Subscribe by Email

Direct Mail Integration Checklist

Push and Pull Marketing

Posts by Topic

see all