Direct Mail and 4 Falsehoods About Modern Marketing

Posted by Wes Powell

Sep 2, 2014 11:00:00 AM

Direct-mail-and-4-misconceptions-about-modern-marketingDirect Mail has been around for a long time. As a matter of fact, the earliest known form of direct marketing occurred in Egypt in 1000 BC, when a landowner wrote an advertisement on a piece of papyrus offering gold for the return of his slave. (We can quibble over whether that was actually direct mail, since mail didn’t exist in it’s current form then—but that’s really just water under the Nile bridge.) 

The point is that direct mail has long been regarded as an effective way to reach potential audiences. In our days of “It’s-new-therefore-it-must-be better” marketing, some have kicked direct mail to the curb. Some of that action has taken place because of some misconceptions about modern marketing. Let’s look at four of those misconceptions. 

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Topics: Social Media Marketing, misconceptions about online, Effectiveness in direct mail, Direct mail and modern marketing

DIY Direct Mail Marketing? Comparing Every Door Direct Mail and Carrier Route Mail

Posted by Wes Powell

Aug 30, 2014 10:00:00 AM

DIY-Direct-mail-marketing-comparing-every-door-direct-mail-and-carrier-route-mailThe United States Post Office (USPS) has been trying to make it easier for small businesses to reach potential customers in specific geographic areas. That’s a big reason behind their Every Door Direct Mail (EDDM) program. The program lets businesses that do a majority of their business in a (relatively) small geographic area (restaurants, coffee shops, etc.) focus exclusively on that area. It actually makes a lot of sense for certain businesses—and the USPS has promoted the program fairly aggressively. 

As usual, however, there is more than one way to get things done. We thought it might be helpful to compare the EDDM program from the USPS with doing a carrier route mailing through a Mail Service Provider (MSP).

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Topics: Every Door Direct Mail, effectively reaching a specific geographic area, Carrier Route Direct Mail

3 Things to Avoid in a Direct Mailer

Posted by Wes Powell

Aug 28, 2014 10:00:00 AM

3-things-to-avoid-in-a-direct-mailerIt can be difficult to carry out a successful direct mail campaign. While there are several steps people can take to ensure success, many make the same mistakes on more than one occasion. This virtually guarantees their direct mail ends up in the trash.

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Topics: direct mail, Marketing, Direct Mailer, Direct Mailing

What Your Font Says About Your Direct Mailer

Posted by Wes Powell

Aug 26, 2014 10:00:00 AM

what-your-font-says-about-your-direct-mailerTypography is one of the most important aspects of successful marketing. Unfortunately, the marketing world consists of two extreme opposites: people who want to use overly minimal fonts like Times New Roman 12 point and people who want to use gaudy, distracting fonts that make the text nearly impossible to comprehend. 

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Topics: direct mail, Typography, Direct Mailer, Font, Direct Mailing

Using Precanceled Stamps on Your Direct Mailer

Posted by Wes Powell

Aug 24, 2014 10:00:00 AM

useing-precanceled-stamps-on-your-direct-mailerWhen a company decides on direct mailing as a marketing campaign, it can be frustrating when your efforts are automatically considered junk mail by many recipients because they lack a stamp. Fortunately, the United States Postal Service took initiative to help companies be more successful with direct mailings. They instituted new precanceled stamps. These stamps are provided for a lower price, and mailers pay the difference when they mail items. 

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Topics: direct mail, Marketing, Direct Mailer, Precanceled Stamps

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