TMR's Direct Mail and Marketing Blog

If your business has begun including social media in your marketing mix you know that it can be a challenge. You’ve probably seen the statistics about the impact that social media can have on your business. And there’s a good chance that you don’t need more convincing about how important that side of your marketing efforts is. The big question is, “How do you get it done?”

Missouri is known as “The Show-Me State.” The idea is that their citizens are not easily fooled by slick talk. They want evidence. They want to see the proof before they will believe the claims.

Over the last few months, Pinterest has really taken the world of social networking by storm. It's a website that allows you to create a profile that contains pin boards, each providing categorized images which can be shared with others, or kept privately.  While many users simply love the site and use it as a way to find things, Pinterest has taken the business world by storm and has quickly become a new way of marketing your website and increasing sales.

Whether you are a fan of search engine optimization (SEO) or not, it’s still worth learning about it if you have a website. There are millions of websites on the internet, so the competition for ranking high in the search engines is fierce.  Organic listings placed high on the first page are prized because of the amount of traffic they draw.  However, it requires some serious effort to achieve these valued positions.   Here are a few tips for optimizing your website and working your way to the top!

Sometimes businesses get all excited about the volume of traffic to their website. They are thrilled when the number of visitors to their site goes up. They’re proud of the number of “eyeballs on the page” and get ecstatic about an increase in the number of “clicks” they record.

We talk a lot about using great content on your website to help you generate visits and leads. Of course, one of the best ways to generate that content is to blog regularly about topics that are of interest to your customers and prospects.

Are you looking for an inbound marketing agency that can help you dominate your competition on the web and help you grow your business?  Make sure you take a look at the list below - your agency should be providing many, if not all of these inbound marketing activities for you.

With so many blog posts published each day, it can be a challenge to attract attention.  A blog title is a headline, and in order to draw in visitors, it’s important to carefully think of the best possible title so that people will be motivated to click on your link in search engines or social networking sites to see what you have to say.

Do you ever feel like your marketing efforts are out of control? It’s not like you’re not trying, but the things you used to do don’t seem to be working. You’re still spending money on marketing, but you’re not getting a lot of “bang for your buck.” You try different approaches, different campaigns, and different slogans. You’ve changed marketing directions so many times that you’re not sure which way is up anymore.

Not every potential customer visiting your website, reading your blog, or checking you out on Facebook is at the same place in the buying cycle. And yet, many businesses treat every prospect in exactly the same way. That doesn’t make sense. People want information that’s appropriate for where they are in the decision process. For example: