When opening a new business, you’ve probably considered local advertising, a website, and signage as a good way to alert potential customers to your presence. All of these marketing tools are important when opening a business, but direct mail marketing may be the most effective method.
By using direct mail marketing, a company can spread the word quickly and at little expense to reach out to customers and create a dialogue. Customers appreciate knowing that a company cares about them and genuinely appreciates their insight and their business. Once you have developed a dialogue with consumers and shown them how important they are to your company, there is a much better chance of getting them in the door.