Direct Mail Marketing: Choosing Clear Over Clever Every Time

Posted by Wes Powell

May 14, 2015 10:00:00 AM

Direct-mail-marketing-clear-beats-clever-every-timeA lot of people tune into the Super Bowl every year just to watch the commercials. Some years there are some great ones. Other years, not so much. If your particular team isn’t playing, the commercials can be the highlight of the whole day.  And when you think about what companies spend to air a commercial during the Super Bowl (an average of about $4.5 million for a 30-second commercial in 2015), you would expect that these clever masterpieces would have some pretty serious impact. 

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Topics: Direct Mail Marketing, generating direct mail response, keys to successful direct mail, great direct mail content

Forget Email Newsletters: Catalogs are Back on Trend

Posted by Spencer Powell

May 12, 2015 10:00:00 AM

Forget-Email-Newsletters-Catalogs-are-Back-on-TrendIf you want to see the cutting edge in direct marketing, look to the past. After so much time playing second fiddle to email and instant gratification, direct mail is making progress again—especially when it comes to sales catalogs.

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Topics: direct mail, Direct Marketing, email marketing, sales catalogs

Finding the Right Font for Your Direct Mail Campaign

Posted by Wes Powell

May 9, 2015 10:00:00 AM

Finding-the-Right-Font-for-Your-Direct-Mail-CampaignDespite the growing popularity of mobile marketing, a good direct mail campaign still generates plenty of sales for small businesses and corporations. Many marketers focus on writing high-converting copy and using eye-catching graphics, but they don’t put enough emphasis on choosing the right font. The fonts you use says a lot about your approach to business, so choose them carefully.

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Topics: Direct Mail Design, Direct Marketing, Direct Mail Campaign

How to Choose Colors that Work Best in Direct Mail

Posted by Spencer Powell

May 7, 2015 10:00:00 AM

How-to-Choose-Colors-that-Work-Best-in-Direct-MailTo deliver the response you want, every piece of your advertising needs to have the right elements: persuasive copy, a visually appealing design, and the right combination of fonts and colors. The right color often convinces prospects to try new products, while the wrong color makes prospects reluctant to read your promotional materials. Use the principles of color psychology to determine which colors you should use in each of your advertisements or direct mail campaigns.

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Topics: direct mail, Direct Mail Design, direct mail campaigns

Direct Mail Marketing: What Makes Marketing “Direct”—and Why Does It Matter?

Posted by Wes Powell

May 2, 2015 10:00:00 AM

Direct-mail-marketing-what-makes-marketing-_direct_-and-why-does-it-matterAt TMR Direct, we call ourselves a “Direct Mail and Direct Marketing Company.” I know this because it says so right on our home page! But just what is “direct” marketing, and what role does direct mail have in the process? 

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Topics: Direct Mail Marketing, Direct Marketing, integrating online and offline marketing

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