Wearing Your Heart on Your Envelope: Emotion and Direct Mail

Posted by Wes Powell

Oct 28, 2014 1:00:00 PM

Wearing-your-heart-on-your-envelope-emotion-and-direct-mailSometimes we make fun of people who wear their hearts on their sleeves—showing their feelings a bit too freely. But is it ever permissible to wear your heart on your envelope? Does emotion have a place in direct mail? 

Absolutely! As a matter of fact, there are times when an absence of emotion would seem glaringly out of place. Appeals for nonprofit organizations that deal with disasters or with feeding hungry children would fall flat if there wasn’t a sense that the people within the organization cared about what they’re doing.

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Topics: direct mail, Eliciting emotion without exploiting, Emotion in direct mail


Why Taking Risks is Important for Successful Direct Mail Campaigns

Posted by Wes Powell

Oct 28, 2014 10:00:00 AM

Why-Taking-Risks-Is-Important-For-Successful-Direct-Mail-CampaignsConsumers don't do well with routine. While change in one's personal life can mean emotional upheaval, the same doesn't apply for marketing campaigns. When customers are continually marketed to in the same way, they get bored. They then become more likely to give their loyalty to someone else. The same trap exists in direct mail campaigns. Taking risks in direct mail marketing is important to business growth and success.

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Topics: direct mail, Marketing


8 Copywriting Tips that Make the World of Difference to Your Direct Mail Response Rate

Posted by Spencer Powell

Oct 26, 2014 2:00:00 PM

8-Copywriting-Tips-that-Make-the-World-of-Difference-to-Your-Direct-Mail-Response-RateWhen you spend the time and effort putting together a direct marketing campaign, you want to be sure it’s going to get a response. And let’s face it, some marketers are better writers than others. Even if you’re using a professional writer, it pays to know what works and what doesn’t so you can achieve a successful direct mail campaign. Here are 8 copywriting tips that will make the world of difference to your response rates. 

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Topics: direct mail, Direct Marketing, email marketing, copywriting tips


Why Less is More in Direct Mail Campaigns

Posted by Wes Powell

Oct 24, 2014 10:00:00 AM

Why-Less-Is-More-In-Direct-Mail-CampaignsMany companies make the mistake of sending direct mailers covered in overwhelming colors, an overload of information, a multitude of cheesy tag lines, and false promises. It's a mistake to think direct mail should be crammed and jumbled. This look turns more customers away than other direct mail approaches. If you're struggling to create an effective direct mail campaign that doesn't appear crowded and messy, try these design strategies: 

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Topics: direct mail, Marketing


Direct Mail Marketing and the Legend of “White Fang”

Posted by Wes Powell

Oct 22, 2014 6:30:00 AM

Direct-mail-marketing-and-the-legend-of-White-FangOne of the biggest problems direct mailers face is when the mailing piece doesn’t reach the intended audience. That’s a real drag when you’ve spent time and money to rent the list, create the package, print it, mail it, and paid for the postage—and then the person it’s supposed to reach never even sees it. 

Sometimes that happens as the result of a bad address. People and businesses move. Sometimes the address you have hasn’t been updated. The good news is that this is pretty easy to address by running a simple National Change of Address on your mailing list (one of the basic services we provide our customers).

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Topics: direct mail success, Reaching your direct mail audience, Overcoming obstacles, B2B Direct Mail


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