What's the Most Important Part of Successful Direct Mail?

Posted by Wes Powell

Jul 27, 2016 10:00:00 AM

Whats-the-Most-Important-Part-of-Successful-Direct-Mail_.jpgIn the 45 years we’ve helped clients with their direct mail needs, we’ve seen a wide variety of direct mail marketing approaches. Some clients have mailed elaborate, multi-component packages. Others have personalized their mailings to contain specific messages to specific individuals. Some have developed incredibly creative mailings that grab the reader’s attention. Others have mailed small, simple cards.

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Topics: Direct Mail Marketing, important components of direct mail success, essentials for successful direct mail

Direct Mail: Why an Old School Approach Still Works in an Online Age

Posted by Spencer Powell

Jul 20, 2016 10:00:00 AM

Direct_Mail-_Why-An-Old-School-Approach-Still-Works-In-an-Online-Age.jpgMore than 20 years ago business experts were starting to say, “The internet changes everything!” As it turns out, they were right. It’s hard to imagine a business or organization today without a web presence.

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Topics: Direct Mail Marketing, advantages of direct mail marketing, integrating direct mail and online efforts, how direct mail improves online marketing efforts

Why Mailing to Existing Customers Makes Sense

Posted by Wes Powell

Jul 13, 2016 10:00:00 AM

Why-Mailing-to-Existing-Customers-Makes-Sense.jpgWe’ve been helping businesses and organizations with their direct mail needs for more than 45 years, and we’ve observed a common tendency to focus almost exclusively on generating new leads. While uncovering new leads is an essential element for growing your business, mailing to your existing customers is also extremely important.

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Topics: Direct Mail Marketing, follow-up mailings to customers, reaching existing customers, loyalty mailings

7 Reasons Postcard Marketing Can Be a Great Choice

Posted by Spencer Powell

Jun 29, 2016 10:00:00 AM

7-Reasons-Post-Card-Marketing-Can-Be-a-Great-Choice.jpgAt TMR Direct, we’ve noticed an increase in the number of our clients who are successfully using postcards as part of their overall direct marketing strategy. What is it about this type of mailing that makes them so attractive to so many customers? Here are seven reasons why postcard mailings can be a good choice for your marketing efforts.

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Topics: Direct Mail Marketing, benefits of postcard mailings, advantages to card mailings, DM postcards

USPS Resumes Mail Service to Cuba, and What It Means to You

Posted by Spencer Powell

Jun 22, 2016 10:00:00 AM

USPS-Resumes-Mail-Service-to-Cuba-and-What-It-Means-to-You.jpgWith a statement from Postmaster General Megan J. Brennan announcing, "The U.S. Postal Service is pleased to participate in the historic direct transportation of mail service with Cuba," the USPS resumed providing mail service to Cuba on March 17. For the first time in more than 50 years, U.S. citizens are able to send direct mail to the island nation.

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Topics: marketing personas, Direct Mail Marketing, learning your market, evaluating opportunities

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