4 Direct Mail Tactics to Avoid like the Plague

Posted by Spencer Powell

Aug 27, 2015 10:00:00 AM

Direct-Mail-Tactics-to-Avoid-like-the-PlagueAlthough direct marketing has proved over and over again to be a successful way to keep clients and to gain more new clients, it has to be done properly to prevent your business from losing money. Maximize the results of your direct mailing campaign by avoiding these 4 mistakes like the plague:

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Topics: Direct Mail Design, direct mail tactics

How to Use Direct Mail Effectively for Nonprofit Fundraising

Posted by Wes Powell

Aug 25, 2015 10:00:00 AM

How-to-Use-Direct-Mail-Effectively-for-Nonprofit-FundraisingEvery penny counts in charitable or nonprofit organizations, so it’s understandable that some are cautious about investing funds in direct mail efforts. Direct mail, however, has a special, tangible quality that can give weight to worthy causes.

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Topics: Nonprofit Direct Mail

How to Analyze and Measure Your Direct Mail Campaign Results

Posted by Spencer Powell

Aug 23, 2015 10:00:00 AM

How-to-Analyze-and-Measure-Your-Direct-Mail-Campaign-ResultsPutting a mailing campaign into motion is relatively easy, but you will find it hard to measure the results of your campaign, unless you have out some easy tactics into place first.

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Topics: Direct Mail Campaign, measuring direct mail, tracking your sales

4 Components of a Strong Direct Mail Campaign (No, It Isn’t Rocket Science!)

Posted by Wes Powell

Aug 21, 2015 10:00:00 AM

4-Components-of-a-Strong-Direct-Mail-Campaign-No-It-Isnt-Rocket-SciencePutting together a strong direct mail campaign isn’t rocket science, but it takes some thinking about to make sure each vital component meshes neatly with the others. Get one thing out of place and the campaign could crash and burn, or at best not bring the response you wanted.

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Topics: Direct Mail Design, Direct Mail Campaign, direct mail printing

10 Advantages of a Well-Crafted Direct Mail Campaign

Posted by Spencer Powell

Aug 18, 2015 10:00:00 AM

10-Advantages-of-a-Well-Crafted-Direct-Mail-CampaignAlthough there are many companies who turn to technology-based methods such as online advertising and emailing to reach clients, direct mail is known to be one of the most consistently successful methods of attracting potential customers. When a direct mailing campaign has been well planned, it is a simple and cost-effective way to gain the most out of your advertising efforts.

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Topics: direct mail costs, Direct Mail Campaign, testing direct mail

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