What is Direct Mail?

Posted by Wes Powell

Dec 29, 2016 6:53:00 AM

What-is-Direct-Mail.jpgIf you type “Direct Mail Companies Colorado Springs” into your browser, TMR Direct is the first company to come up in the organic search. That’s great, but just what is direct mail and how can it help companies and organizations that are trying to find new customers and stay in touch with existing clients?

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Topics: direct mail, Direct Mail Tips, What is Direct Mail?

How to Address a Postcard

Posted by Wes Powell

Dec 22, 2016 5:55:00 AM

How-to-Address-a-Postcard.jpgIs there really a right way to address a postcard that you’re sending to prospects or clients? Well, what we’re talking about here isn’t ettiquette. We’re really not concerned about offending someone’s sensibilities. What we’re concerned about is addressing your business’s postcards so that they quickly arrive where they’re supposed to and don’t cost you more than you should pay.

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Topics: Postcards, How to Address a Postcard, Postcard Marketing

How Do You Plan a Direct Mail Project?

Posted by Wes Powell

Dec 20, 2016 5:59:00 AM

How-Do-You-Plan-A-Direct-Mail-Project.jpgSmart businesses today know that they can’t rely on just a single marketing effort in order to reach their audience and generate leads. Sure, they understand the importance of leveraging current social media platforms such as Instagram, Facebook, Twitter, and others. They also know how important the content on their own websites is. But savvy marketers know that they should include direct mail as part of their marketing campaign.

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Topics: direct mail, Direct Mail Campaign, Direct Mail Project

Why Does Marketing Matter?

Posted by Wes Powell

Dec 15, 2016 6:32:00 AM

Why-Does-Marketing-Matter.jpgAccording to a 2014 survey published by the American Marketing Association and Duke University, companies with less than $25 million in revenue spent an average of 11% of revenue on marketing. Those with $25-$99 million in revenue spent an average of 9% on marketing. That’s a significant amount of money, but the real issue is what companies get from their marketing efforts (and spending).

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Topics: Marketing, Why Does Marketing Matter?

3 Creative Ways Businesses Can Use Direct Mail Postcards

Posted by Wes Powell

Dec 13, 2016 5:50:00 AM

3-Creative-Ways-Businesses-Can-Use-Direct-Mail-Postcards.jpgThere are a number of ways you can use direct mail as part of your overall marketing strategy in order to extend your reach to prospective clients. We’ve noticed that a lot of our clients have made increasing use of direct mail postcards.

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Topics: direct mail, direct mail postcards

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