Direct Mail: Often Imitated—Never Duplicated

Posted by Wes Powell

Jul 27, 2015 10:00:00 AM

Direct-mail-often-imitated-newver-duplicatedIt’s been said that imitation is the sincerest form of flattery. But it’s also easy to be cheesy—or at least to be perceived as nothing but a knock-off. Las Vegas is full of Elvis impersonators. Sometimes it’s just good, tongue-in-cheek fun. And other times, it’s downright pathetic. 

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Topics: direct mail, direct mail success, Direct marketing ideas


How to Develop a Successful Direct Mail Lead Generation Strategy

Posted by Spencer Powell

Jul 22, 2015 10:00:00 AM

How-to-Develop-a-Successful-Direct-Mail-Lead-Generation-StrategyAccording to marketing experts, strategy, content, and clients, are the three essentials for successful lead generation in the future. We’re going to give you some strong strategies to generate significantly more clients and qualified leads for your business. All of them are easy to apply and cost effective, and work for all companies, whether large or small.

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Topics: Lead Generation, direct mail strategy


Reasons to Make Direct Mail Part of Your Digital Marketing Strategy

Posted by Wes Powell

Jul 20, 2015 10:00:00 AM

Reasons-to-Make-Direct-Mail-Part-of-Your-Digital-StrategyAre you “pigeonholing” your marketing strategies? We naturally like things to fit neatly into their own boxes; it keeps life and business organized and, by drawing stark lines between the digital and physical, we feel more in control.

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Topics: Marketing integration, Direct Mail Campaign, digital marketing strategy


Structuring a Direct Mail Offer that WORKS

Posted by Spencer Powell

Jul 18, 2015 10:00:00 AM

Structuring-a-Direct-Mail-Offer-that-WORKSPart of the key to knowing how to structure the offer in your direct mail campaign is having a firm grasp on the response you want. Often, the required response to an offer is something of an afterthought, but by making it a forethought you can more accurately predict the outcome.

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Topics: Direct Mail Campaign, direct mail offer


Getting the Right Message Across with Your Direct Mail Design

Posted by Spencer Powell

Jul 15, 2015 10:00:00 AM

Getting-the-Right-Message-Across-with-Your-Direct-Mail-DesignUnlike email and other forms of digital marketing, direct mail has a physical presence that’s hard to ignore. Once it arrives at the recipient’s address, it has to be handled - either opened and read or, heaven forbid, put straight in the trash. Your message needs to come across loud and clear if you want to avoid the second category.

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Topics: Direct Mail Design, Target Market, direct mail message


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