What is Direct Mail Strategy?

Posted by Wes Powell

Sep 20, 2016 7:00:00 AM

What-is-Direct-Mail-Strategy.jpgEvery now and then—over the more than 40 years we’ve spent helping businesses and organizations with their direct mail needs—we’ve had a prospect tell us, “We need to get a mailing out in the next month or so.” Our response to that statement sometimes surprises them: “Why?”

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Topics: direct mail, direct mail strategy, Direct Mailing

What is Direct Mail Geo-Targeting?

Posted by Wes Powell

Sep 15, 2016 7:00:00 AM

What-is-Direct-Mail-Geo-Targeting.jpgTargeting an audience by a geographic area is nothing new for direct mailers. It’s common for restaurants, veterenarians, dentists, and physicians to target and mail to a specific zip code or geographic area near their location.

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Topics: direct mail, Lead Generation, Direct Mailing

3 Ways to Increase Direct Mail Results

Posted by Wes Powell

Sep 13, 2016 7:00:00 AM

3-Ways-to-Increase-Direct-Mail-Results.jpgYou don’t have to live with unsatisfactory results from your direct mail efforts. Just being unhappy, however, isn’t going to change anything. You have to take some action.

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Topics: direct mail, direct mail ROI, Direct Marketing, direct mail response

3 Ways to Measure Your Direct Mail Campaign

Posted by Wes Powell

Sep 9, 2016 7:02:00 AM

Ways-to-Measure-Your-Direct-Mail-Campaign.jpgSometimes the most obvious statements are the ones that are also the most helpful. Here’s one of my favorites when it comes to the topic of direct mail.

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Topics: direct mail, Direct Mail Campaign, measure marketing results

If Direct Mail Doesn’t Work, Why Are Major Companies Are Still Using It?

Posted by Wes Powell

Sep 8, 2016 10:36:48 AM

If-Direct-Mail-Doesnt-Work-Why-Are-Major-Companies-Are-Still-Using-It.jpgSometimes businesses are so focused on keeping up with the latest marketing trends that they ignore things they’ve been doing that are working well. While there’s no question that web-based marketing efforts are faster, cheaper, and in some cases more effective than traditional direct mail, there are a lot of major companies that still rely on direct mail to pull potential clients to their web-based efforts.

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Topics: direct mail, Direct Mailer, Direct Mailing

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