5 Tips for a Successful Direct Mail Campaign

Posted by Wes Powell

Sep 16, 2014 10:00:00 AM

5-tips-for-a-successful-direct-mail-campaignIn the direct mail field, there are many key components to a successful campaign. Direct mail campaigns can easily flop, so learning proven techniques for ensuring success is crucial for marketing departments developing plans for future direct mailers. The first step towards victory is reviewing the misguided traditions of failed direct mail campaigns.

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Topics: Direct Mail Campaign, Direct Mailer, mailers, direct mailers

Using Thought Leadership in Direct Mail Marketing

Posted by Wesley Powell

Sep 14, 2014 10:00:00 AM

thought-leadership-blogging-for-homebuildersThought leadership and content marketing are primarily an online, internet-based marketing strategy, but there’s no reason the precepts of these two ideas can’t be used in direct mailers. Rather than pummeling potential customers with blatant ads and cheap tricks, direct mail marketing businesses should consider including useful, unique, and relevant content on their mailers. 

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Topics: direct mail, Thought Leader, mailers, direct mailers

Useful Direct Mailers That Will Get Your Company Noticed

Posted by Wesley Powell

Sep 12, 2014 10:00:00 AM

thought-leadership-for-direct-mailDirect mailers are no longer resigned to simple postcards and letter-sized envelops. These days, there are much more inventive options for direct mail campaigns, from mailers that double as pencil holders, to puzzle mailers requiring customer participation to piece together the necessary information. 

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Topics: direct mail, mailers, direct mailers

Why I Love Direct Mail—and 3 Ways to Improve Your Direct Mail Response Rates

Posted by Wes Powell

Sep 9, 2014 10:00:00 AM

Why-I-love-direct-mail-and-3-ways-you-can-iomprove-your-DM-responseDon’t tell my wife, but I’m thinking about getting a tattoo. You can see it pictured here. It’s not as “out there” as a Harley Davidson tattoo, but it communicates something important: “I Love Direct Mail.” 

Why? As a marketing professional, I find there’s something very honest and straightforward about direct mail marketing.  It’s not vague and hard to pin down like branding. I’m not saying that branding isn’t important (it is). It’s just that sometimes, it’s hard to say—at least in the short run—whether your branding is effective or not. 

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Topics: direct mail, Direct Mail Marketing, improving direct mail response rates, Measurability of direct mail

Direct Mail Today: Will People Even Read It?

Posted by Wes Powell

Sep 8, 2014 10:00:00 AM

Direct-mail-today-will-people-even-read-itIf you’ve been using direct mail as a marketing medium for a few years, you may remember the old debate about whether long copy of short copy was better for generating response. Some argued that recipients wouldn’t take the time to read long letters or catalogs. Others said longer copy developed a deeper relationship with the reader and broke down objections. 

Today the debate seems to be whether your audience will read it at all! 

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Topics: increased impact of direct mail, Direct Mail Effectiveness, Direct mail and readability

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