A Vine of the Times? Breaking Through to Audiences Who Have Cut Themselves Off

Posted by Wes Powell

Oct 10, 2015 10:00:00 AM

I was out for a walk in the neighborhood the other day when the front door of one of the homes caught my eye. Vines covered the front door from the top almost to the bottom. The photo you see here is the very door that caught my eye. 

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Topics: Direct Marketing, marketing resistance, changing marketing landscape

Increase Your Direct Mail ROI with the Right Timing Tactics

Posted by Wes Powell

Oct 8, 2015 10:00:00 AM

When your direct mail campaign has no particular time sensitivity, for instance if you are sending a general product catalogue, getting your timing strategy spot on isn't so crucial. There are times, however, when an unexpected hold up can totally ruin the campaign.

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Topics: direct mail, Direct Mail Campaign, graphic design

Marketing Today: When Your Promotion Doesn’t Fit Your Persona

Posted by Wes Powell

Oct 6, 2015 10:00:00 AM

Sometimes a marketing promotion or program seems like a really good idea. It’s fun. It’s engaging. It has broad appeal. Or at least you think it does because it appeals to you—and you’re not thinking like your ideal customer. You see your ideal customer has a persona—a kind of personality that’s fairly well defined. And what characterizes your customer may not quite be the same thing that characterizes you.

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Topics: Direct Mail Marketing, promotions, matching promotions to audience interest, understanding audience

How to Use NFC Technology to Enhance Direct Mail

Posted by Spencer Powell

Oct 3, 2015 10:00:00 AM

These days it's not enough for companies to use just one method to engage with their target market. Everyone is pressed for time, and the digital age makes the need for instant gratification even greater. That, in turn, makes the concept of integrated marketing even more attractive.   

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Topics: direct mail, Direct Mail Design, Integrated Marketing

5 Rules for Effective Direct Mail Design

Posted by Wes Powell

Sep 26, 2015 10:00:00 AM

5-Rules-for-Effective-Direct-Mail-Design.jpgOften, less is more, and just because you can include a design element doesn’t necessarily mean you should. What you leave out can be just as important as what you put in, so it’s always a good idea to keep things as simple as possible, however complex the total mailing package.

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Topics: Direct Mail Design, mailing strategy

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