USPS Resumes Mail Service to Cuba, and What It Means to You

Posted by Spencer Powell

Jun 22, 2016 10:00:00 AM

USPS-Resumes-Mail-Service-to-Cuba-and-What-It-Means-to-You.jpgWith a statement from Postmaster General Megan J. Brennan announcing, "The U.S. Postal Service is pleased to participate in the historic direct transportation of mail service with Cuba," the USPS resumed providing mail service to Cuba on March 17. For the first time in more than 50 years, U.S. citizens are able to send direct mail to the island nation.

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Topics: marketing personas, Direct Mail Marketing, learning your market, evaluating opportunities

Why Choosing the Right Graphic Designer Matters

Posted by Wes Powell

Jun 15, 2016 10:00:00 AM

Why-Choosing-the-Right-Graphic-Designer-Matters.jpgWe’ve talked before about the importance of good design when it comes to your direct mail package (whether that’s a flier, an envelope mailing or a postcard mailing). In direct mail circles, it’s been pretty commonly accepted for years that the design of your mailing can be responsible for as much as 20 percent of its success. That’s a significant impact.

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Topics: Direct Mail Marketing, direct mail graphic design, importance of good graphic design in direct mail

Summer Break Reading: Top Direct Mail Resources

Posted by Wes Powell

Jun 8, 2016 10:00:00 AM

Summer-Break-Reading-Top-Direct-Mail-Resources.jpgA lot of people use the summer months to catch up on their reading. While most of us envision sitting poolside or in a hammock engrossed in something entertaining, the summer months can also be a good time to catch up on some business reading.

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Topics: Direct Mail Marketing, reading for direct mail success, direct mail resources

13 Holidays That Offer Direct Mail Marketing Potential

Posted by Spencer Powell

May 30, 2016 10:00:00 AM

13-Holidays-That-Offer-Direct-Mail-Marketing-Potential.jpgEveryone knows holidays are great for advertising purposes, including direct mail marketing. And there’s a good chance you’re already capitalizing on widely celebrated events like Christmas, Valentine’s Day and Halloween. But there are all kinds of wacky national “holidays” you could be taking advantage of, too. We’ve highlighted a few interesting choices for you.

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Topics: Marketing Strategy, Direct Mail Campaign, printed marketing materials

Direct Mail Ideas for All the Senses

Posted by Wes Powell

May 27, 2016 10:00:00 AM

Direct-Mail-Ideas-for-All-the-Senses.jpgDirect mail has always been a visual medium, and that’s never going to change. However, if your pieces are already working well on the visual front, then maybe it’s time to take your direct mail to the next level and stimulate one or two more senses? After all, the goal is to engage and intrigue.  If you can get your prospect’s attention on more than one level, you might be on to a winning direct mail strategy.

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Topics: direct mail, Direct Marketing, Integrated Marketing

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