Dec 12, 2013 12:00:00 PM
Dec 11, 2013 8:30:00 PM
For several years we’ve been talking about how “Content is King” when it comes to making the most of your online presence. We’ve repeatedly urged businesses to make sure that they are putting lots of high quality content on their websites so that their customers will be able to find them.
Why that’s important, of course, is that when potential customers are searching for whatever it is you do, they are more likely to find you if you have lots of good content out there. The word searching is emphasized here for a reason. The lion’s share of online searches continues to go through Google—and Google has once again made some changes to the algorithm they use to rank the relevance of web content.
Dec 10, 2013 2:00:00 PM
Back in 2011, industry commentators were blogging about “the rising importance of landing pages.” Well, guess what? Since then, the demand for good landing pages that deliver lead generation has risen exponentially.
With the holidays coming up, there’s still time to deck the halls of your website, not with boughs of holly but with landing pages that convert your holiday traffic into viable leads for 2014. We took a look at where landing pages have come from, where they’re going and why they’ll get you anywhere you want to take your business.
Dec 10, 2013 6:00:00 AM
“I’m sick of it, Clarence!” said George Bailey to his guardian angel. “Creating blog posts around optimal keyword density? Developing white papers? Constant social media promotion? Why does the Bailey Building and Loan Association need a blog and a Facebook page, anyway? I wish inbound marketing had never been created!”
“Well, then,” replied Clarence, “You’ve got your wish.”
Dec 5, 2013 9:00:00 AM
It’s beginning to look a lot like Christmas, everywhere you go! And just like the song says, in just a few weeks’ time the holidays will be here. Or will they? Sure, there’ll be holiday decorations in your home and the stores, and many of your friends and family will be winding down to take a well-deserved break. But does that mean you can do the same, and just stop publishing content for a week or three? Surely, nobody’s going to notice if you do, right? Wrong!
Here are four reasons why content marketing matters as much—if not more—during the holidays as any other time of year. Get yours all set up and then you can let it snow, baby, let it snow!