A Direct Mail Marketing Campaign Timeline Dissected

Posted by Wes Powell

Dec 20, 2014 10:00:00 AM

a-direct-mail-marketing-campaign-timeline-dissectedChoosing the timeframe for your direct mail marketing campaign is half the battle. The timeframe should be discussed in the beginning stages of a promotion, and considerations should include the scope of the campaign, number of mailings, budget, and what kind of print production will be involved. 

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Topics: direct mail, Print Media, Marketing, ROI, timeframe, timeline


Planning Ahead for Direct Mail Success

Posted by Spencer Powell

Dec 16, 2014 6:30:00 AM

Planning-ahead-for-direct-mail-successIf you’re like many businesses, you may be pretty focused on wrapping up the end of the current year. It’s important to finish well. But this time of year is also a great time to think ahead and plan improvements for the coming year. 

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Topics: Direct Mail Marketing, keys to marketing success in 2015, Strategic planning for your direct mail marketing


How Direct Mail Can Help Re-Establish Personal Relationships with Your Customers

Posted by Wes Powell

Dec 13, 2014 2:00:00 PM

How-Direct-Mail-Can-Help-Re-Establish-Personal-Relationships-with-Your-CustomersIt’s lonely online. Hard to believe, in this age of online dating, marriages, shopping, banking and everything else, isn’t it? And yet, a survey conducted in Australia found that customers are increasingly feeling isolated from their favorite brands. Why? You guessed it—because the online marketing component has grown so big there’s no longer “personal” interaction.

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Topics: Direct Marketing, Direct Mail Campaign, client relationship management, brand representatives


Hot This Holiday Season: Direct Marketing the Mobile Way

Posted by Wes Powell

Dec 12, 2014 10:00:00 AM

Hot-This-Holiday-Season-Direct-Marketing-the-Mobile-WayThere are many faces of direct marketing, and while direct mail is often the first that comes to mind, mobile marketing is rapidly becoming one of the primary methods to reach target customers.

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Topics: direct mail, Mobile Marketing, Direct Marketing


Why Responsible Email List Generation Matters

Posted by Wes Powell

Dec 8, 2014 10:00:00 AM

responsible-email-list-generation-for-direct-mail-campaignsCybersecurity and privacy infringement are buzzwords in the online world. As a marketing company, generating leads ethically builds trust among clients and keeps you safe from negative consequences. As a practical matter, a direct email campaign is only as good as its mailing list. 

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Topics: direct mail, Ethics, data integrity, email list


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