What Direct Mail Services Can Your Businesses Access?

Posted by Wes Powell

Oct 17, 2016 7:06:00 AM

What-Direct-Mail-Services-Are-Available-to-Businesses.jpgWhen it comes to doing direct mail for your business there’s a lot more involved than simply getting the address and stamp on your mail piece and waiting for the phones to start ringing.  To be honest, there are a lot of moving parts and if you want to be successful with your direct mail efforts (and not spend more money than necessary) you’ll probably want to take advantage of some of the services a professional mailing house has to offer. Here’s a quick overview of some of those services (and what they’ll do for you).

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Topics: direct mail, Direct Mail Services, Direct marketing services

What is Direct Marketing?

Posted by Wes Powell

Oct 10, 2016 8:12:00 AM

What-is-Direct-Marketing.jpgWhat exactly is direct marketing? How does it differ from any other kind of marketing—and why does that matter to your business?

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Topics: direct mail, Direct Marketing, Direct Marketing Strategy

TV Isn’t The Only Place Political Differences Are Being Aired

Posted by Wes Powell

Oct 7, 2016 6:20:00 AM

TV-Isnt-The-Only-Place-Political-Differences-Are-Being-Aired.jpgThere’s really no need to remind anyone that we’re in the midst of an election year. The Internet has been flooded with information for what seems like forever. Television news has already covered the election more than we’d perhaps like. And the TV ads are multiplying like rabbits.

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Topics: direct mail, Political Direct Mail, Direct Mail for Candidates

4 Direct Mail Tips to Get a Higher ROI

Posted by Wes Powell

Oct 3, 2016 5:05:00 AM

X-Bulk-Mail-Tips-to-Get-a-Higher-ROI.jpgThere was a time, not all that long ago, when direct mail best practices involved huge mailing lists and a steady stream of repeated mailings. Some industries (Credit card companies, for instance) still do that because the economies of scale they enjoy allow them to mail huge volumes and get a relatively small return on investment. For most businesses, however, that’s just not practical anymore. Printing, postage, and mailing costs are simply too high to justify low rates of return.

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Topics: direct mail, direct mail ROI, Direct Mail Tips, direct mail strategy

How Personalized Can You Get with Direct Mail?

Posted by Wes Powell

Sep 27, 2016 7:00:00 AM

How-Personalized-Can-You-Get-with-Direct-Mail.jpgJust about everybody gets some direct mail at some point or another. Some people read the mail they get and others don’t. Why is that?

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Topics: direct mail, Direct Mailer, Marketing Personalization

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