How the USPS Squabbles Could Affect Your Direct Mail (and what to do about it NOW)

Posted by Wes Powell

Oct 16, 2014 10:00:00 AM

How-the-USPS-Squabbles-Could-Affect-Your-Direct-Mail-(and-what-to-do-about-it-NOW)The USPS has been threatening financial collapse for what feels like eons now, but in reality it has only been a few years. Now, a round of talks scheduled for Fall of 2014 (now!) threatens to result in the closure of 82 mail-processing centers and the loss of 15,000 jobs. Since 2012, USPS has already consolidated 141 processing centers, leading to a much leaner service than in the past. The issue is now the subject of a major squabble in the Senate, and it’s looking more and more likely that at some point the service will die out entirely.

Read More

Topics: direct mail, Direct Marketing Strategy, email marketing


Direct Mail Success: Creating STRATEGIC Content

Posted by Wes Powell

Oct 15, 2014 1:00:00 PM

Direct-mail-success-creating-strategic-contentIf you’re a marketing professional, you hear a lot of talk these days about Content Marketing. While most of that talk is focused around a company’s online marketing efforts, the content you create for your direct mail efforts is just as critical. The way businesses use direct mail may have changed over the past few years, but it’s still an integral part of any overall marketing strategy. And just like content for online platforms, the content you create for your direct mail efforts can make all the difference between success and failure. 

That’s why it’s important to develop direct mail content that is as strategic as the content you create for your website. What do I mean by strategic? 

Read More

Topics: Marketing Strategy, Integrating direct mail with marketing efforts, Successful Direct Mail, Direct Mail Expectations


Best Direct Mail Practices for Locating Your Target Audience

Posted by Wes Powell

Oct 13, 2014 10:00:00 AM

Best-Practices-for-Locating-Your-Target-AudienceIdentifying the right target audience for a direct mail campaign can be difficult. However, for direct mail to be effective, it's the most important part of the process. Marketing efforts are more successful when they are directed at a specific group of interested people. Try these strategies for locating your target audience: 

Read More

Topics: direct mail, Marketing


Direct Mail Over Digital: Why the Classic Approach Still Works

Posted by Wes Powell

Oct 8, 2014 10:00:00 AM

Direct-Mail-Over-Digital-Why-the-Classic-Approach-Still-WorksAlthough digital marketing is prioritized in every company’s marketing strategy, people are too quick to dismiss print marketing strategies as a dead art. In fact, strategies like direct mail are still important to any company's comprehensive marketing plan. Some may be surprised to learn print remains an important component of every digital effort. The strongest marketing strategies blend the physical and digital world. 

Read More

Topics: direct mail, Marketing


How to Be SMART with Your Direct Mail Marketing Goals

Posted by Wes Powell

Oct 6, 2014 6:30:00 AM

How-to-be-SMART-with-your-direct-mail-Marketing-goalsFor years direct mail has been an important component of any effective marketing strategy. And while the Internet has changed everything about the way business (and marketing) is done, direct mail still plays a crucial role, so businesses naturally want their direct mail efforts to be as effective as possible.

Read More

Topics: Direct Mail Marketing, Marketing Goals, measurable results


Join Thousands of Marketers - Subscribe by Email

Posts by Topic

see all