Re-thinking Direct Mail: Are You Using Non-Digital Tweets?

Posted by Wes Powell

Apr 28, 2016 7:00:00 PM

Re-thinking-direct-mail-are-you-using-non-digital-tweets_.jpgIt never ceases to amaze me how the more things change, the more they stay the same—at least on a certain level. I sometimes hear discussions about “old school” versus “new methodology” when it comes to marketing. The fact is, all marketers are after the same thing, regardless of the technologies they use.

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Topics: Direct Mail Marketing, integrating new and old technologies, multiply mailing impact with integrated approaches


8 Reasons Postcards Are a Great Direct Mail Choice

Posted by Spencer Powell

Apr 26, 2016 10:00:00 AM

8-Reasons-Postcards-Are-a-Great-Direct-Mail-Choice_.jpgIf you’re considering direct mail and you’ve never tried it before, you might be wondering which option would work best for you. With so many types of direct mail out there, it’s not surprising that some people find choosing the right medium for their campaign rather tricky.

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Topics: postcard printing, how much does it cost to mail a postcard, direct mail postcard


5 Reasons Buying a List is a Bad Idea (and One Reason It's Not)

Posted by Wes Powell

Apr 23, 2016 10:00:00 AM


5-Reasons-Buying-a-List-is-a-Bad-Idea-and_One_Reason_Its_Not.jpgIt’s one of the oldest marketing catch-22 situations out there: you need a list of people to send your marketing materials to, but you need to market more to get a list of people who are interested in your product or service.

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Topics: direct mail, Direct Mail List, printed marketing materials


How Anti-Spam Laws Revitalized Direct Mail

Posted by Spencer Powell

Apr 21, 2016 10:00:00 AM


How-Anti-Spam-Laws-Revitalized-Direct-Mail_-1.jpgOnce upon a time, when the Internet was young, anyone could collect email addresses from wherever they wanted to and send as many unsolicited emails as they liked. By the early 2000s, spam had become a huge problem, and countries like the U.S. started introducing laws requiring that recipients of marketing emails opt in to receive them.

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Topics: direct mail, Marketing Strategy, email marketing


Why Too Much Choice Can Be a Bad Thing in Direct Mail

Posted by Wes Powell

Apr 19, 2016 10:00:00 AM

Why-too-much-choice-can-be-a-bad-thing-in-direct-mail.jpgOtis Redding is considered one of the greatest singers in the history of American popular music and a seminal artist in soul and rhythm & blues. But who knew that he was also a direct mail guru?

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Topics: Direct Mail Marketing, focused calls to action, clear offers, simplicity enhances direct mail response


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