It's All in Your Head: NLP and Direct Mail Campaigns

Posted by Spencer Powell

Nov 28, 2015 10:00:00 AM

If you have never heard of NLP, you are not alone. NLP, or Neuro Linguistic Programming, has been around since the seventies, but it is only recently that it has been embraced by certain online marketers as a method to convert more. Here, we give you a crash course in what NLP is, and how you can use it to improve your direct marketing campaigns.

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Topics: direct mail campaigns, printed marketing materials

Consistency is Key: Matching Your Direct Mail Campaign to Your Brand

Posted by Spencer Powell

Nov 24, 2015 10:00:00 AM

You may not realize it, but your company has a personality. That personality is your brand, and your brand determines how your customers think and feel about you, and what they expect from you. Your brand may be carefully calculated and executed, or it may be something that has evolved organically over time. Whichever is true for you, however, you need to make sure that your direct mail campaigns match and complement your brand. Here is how you can do that.

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Topics: direct mail, graphic design, printed marketing materials

Inbound and Outbound Marketing: Can’t We Just All Get Along?

Posted by Wes Powell

Nov 21, 2015 10:00:00 AM

Sometimes we take positions in life that are diametrically opposed to one another.  For football fans, you’re either a Broncos fan or a Raiders fan—A Green Bay Packers fan or a Bears fan. When it comes to popular music, you either like rap or you think it’s the worst thing to come along in the history of music. There just isn’t much middle ground.

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Topics: inbound/outbound marketing, rethinking marketing methods, combining inbound and outbound technologies

It’s all in the Database: List Maintenance Best Practices

Posted by Wes Powell

Nov 19, 2015 10:00:00 AM

A direct mail campaign is a great way to get your message across to a large number of people and businesses in a particular area. However, even with the best graphic design and a message that is timely and on point, if you’re not paying attention to maintaining your database of contacts, you might be spending money on marketing that will never be seen. Here are a few essential tips to keep your direct mail database up to date.

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Topics: direct mail, Marketing Strategy, Direct Mail Campaign

Integration Isn’t All About Technology

Posted by Spencer Powell

Nov 17, 2015 10:00:00 AM

When most of us hear the word “integration” we think of technology and how different devices (smart phones, tablets, computers—and even smart watches) need to be able to talk to one another. Maybe we even think about how Google has pushed for mobile-friendly sites and actually “punishes” sites that don’t perform well on mobile platforms.

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Topics: integrating marketing methods, Direct marketing integration, effective marketing through integrated platforms

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