How to Make Direct Mail Work for B2B Markets

Posted by Wes Powell

Mar 28, 2015 10:00:00 AM

How-to-Make-Direct-Mail-Work-for-B2B-MarketsThe common view of direct mail is one of a campaign that delivers marketing materials directly into the mailbox of potential customers. Usually, those customers are the consumers, and the idea of using the same method to reach business-to-business (B2B) clients simply doesn’t occur. That’s not entirely accurate, however, as marketers have found business mailing lists to be a powerful way to reach prospects and generate sales leads.

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Topics: direct mail, market segmentation, customer persona, QR Codes, 2014


How IKEA Successfully Integrated Its Direct Mail with Digital Channels

Posted by Spencer Powell

Mar 27, 2015 2:00:00 PM

How-IKEA-Successfully-Integrated-Its-Direct-Mail-with-Digital-ChannelsThe words on every marketer’s lips these days are multi-channel marketing (MCM). This means the use of a combination of channels for reaching your target audience, and it works well when it incorporates traditional methods of direct marketing. As part of IKEA’s comprehensive integrated marketing plan, the furniture giant recently set out to “re-invigorate” the mailbox by leveraging digital channels.

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Topics: Content Marketing, direct mail, social media, Direct Marketing, email marketing, digital marketing, multiplied impact of multi-channel marketing


How the Financial Services Industry Uses Direct Mail to Reach Consumers

Posted by Wes Powell

Mar 26, 2015 10:00:00 AM

How-the-Financial-Services-Industry-Uses-Direct-Mail-to-Reach-ConsumersEvery industry uses marketing methods in different ways, and sometimes there are benefits to be gained from knowing what others are doing. The financial services industry makes good use of direct mail, particularly when marketing to millennials. This flies in the face of current thinking that younger audiences are only reachable through digital marketing channels, so we took a look at how the industry is doing it and how well it’s working.

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Topics: Content Marketing, direct mail, social media, Direct Marketing, email marketing, digital marketing, multiplied impact of multi-channel marketing


Is a Direct Mail Campaign a Cost or an Investment?

Posted by Spencer Powell

Mar 25, 2015 2:00:00 PM

Is-a-Direct-Mail-Campaign-a-Cost-or-an-InvestmentWith a tendency among marketers to consider direct mail a cost rather than an investment, far too many marketers try to do it on the cheap. That means using items such as self-mailers and postcards, when in fact you should be sending out a campaign with a classic, direct mail package accompanied by a letter. Why? Because tests usually show it delivers a much greater ROI than the cheaper options do.

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Topics: Direct Marketing, direct mail costs, Direct Mail Campaign, customer personas


Direct Marketing for Non-Profits: Why You Shouldn’t Worry If Your Target Base is “Mature”

Posted by Wes Powell

Mar 22, 2015 11:30:00 AM

Direct-marketing-for-non-profits-why-you-shouldnt-worry-if-your-target-audience-is-matureFor a lot of years, a lot of non-profit organizations—who historically use a lot of direct mail—have been troubled by the fact that their constituents are aging. Many have been told by consultants that they need to step up their efforts to recruit “new blood” to their cause. 

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Topics: Direct Marketing, marketing copy, direct mail audiences, non-profit mailings


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