How Do You Know if Your Mailing is Working?

Posted by Spencer Powell

Aug 24, 2016 10:00:00 AM

How-Do-You-Know-If-Your-Mailing-Is-Working_-1.jpgIn the more than 40 years we’ve been helping businesses and organizations with their direct mail needs, we’ve often asked clients, “How did your last mailing perform? Is it working?”

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Topics: Direct Mail Marketing


How Much Copy Should Your Postcard Have?

Posted by Wes Powell

Aug 17, 2016 10:00:00 AM

How-Much-Copy-Should-Your-Postcard-Have-1.jpgThere’s little question postcard mailings have become more popular in the direct mail world. At TMR Direct, we’ve certainly seen an uptick in the number of companies using cards as a way to reach out to customers and prospects.

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Topics: Direct Mail Marketing


A Look at a Great Postcard Mailer that Doesn't Sell Anything

Posted by Wes Powell

Aug 10, 2016 10:00:00 AM

A-Look-at-a-Great-Postcard-Mailer-That-Doesnt-Sell-Anything-1.jpgSometimes businesses make the (understandable) mistake of thinking every mailing has to sell something. While it’s true that you always want your mailings to generate a response, sometimes that response isn’t a sale. Sometimes you simply want to get in front of potential clients to reinforce your brand and offer helpful information. Here’s an example.

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Topics: Direct Mail Marketing


What's the Most Important Part of Successful Direct Mail?

Posted by Wes Powell

Jul 27, 2016 10:00:00 AM

Whats-the-Most-Important-Part-of-Successful-Direct-Mail_.jpgIn the 45 years we’ve helped clients with their direct mail needs, we’ve seen a wide variety of direct mail marketing approaches. Some clients have mailed elaborate, multi-component packages. Others have personalized their mailings to contain specific messages to specific individuals. Some have developed incredibly creative mailings that grab the reader’s attention. Others have mailed small, simple cards.

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Topics: Direct Mail Marketing, important components of direct mail success, essentials for successful direct mail


Direct Mail: Why an Old School Approach Still Works in an Online Age

Posted by Spencer Powell

Jul 20, 2016 10:00:00 AM

Direct_Mail-_Why-An-Old-School-Approach-Still-Works-In-an-Online-Age.jpgMore than 20 years ago business experts were starting to say, “The internet changes everything!” As it turns out, they were right. It’s hard to imagine a business or organization today without a web presence.

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Topics: Direct Mail Marketing, advantages of direct mail marketing, integrating direct mail and online efforts, how direct mail improves online marketing efforts


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