The Difference Between Sales and Marketing (and How That Should Affect Direct Mail)

Posted by Wes Powell

Jan 30, 2015 6:30:00 AM

The-dfference-between-sale-and-marketing-and-how-that-should-affect-DMIt’s not unusual for businesses to lump sales and marketing together—particularly when they ask personnel to wear multiple hats. And while sales and marketing are related—and should work together—they are two very different things. Understanding the difference is important for succeeding in both. And that has an impact on how a company engages in direct mail. 

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Topics: Direct Mail Marketing, Sales and Marketing, direct mail and sales, improving sales through direct mail

Why Your Direct Mailings Won’t Work On Their Own

Posted by Spencer Powell

Jan 28, 2015 10:30:00 PM

Why-your-direct-mailings-wont-work-on-their-ownDid you ever take something apart as a kid, just to see how it would work? Then you’d put it back together again—and notice that you had an extra part of two on the floor? Whatever it was you took apart didn’t work right anymore, and the “extra” part on the ground didn’t do much by itself. 

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Topics: Direct Mail Marketing, integrating direct mail, direct mail and online integration, social media and direct mail

CRM - The Icing On Your Direct Mail Cake

Posted by Spencer Powell

Jan 24, 2015 2:00:00 PM

CRM-The-Icing-On-Your-Direct-Mail-CakeCustomer relationship management (CRM) programs have been around for some time, and while CRM is a cornerstone of inbound and digital marketing, it’s not necessarily something you’d expect to be useful in the direct mail environment. Surprisingly, however, there are ways in which your CRM can help to make even your physical direct mailcampaigns more effective, if you can put it to work for you. 

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Topics: direct mail, Marketing Strategy, Direct Marketing, CRM

Are You Mailing to a Trash Can? Avoid These 3 Missteps That Will Cause Your Mail to End Up in the Garbage

Posted by Spencer Powell

Jan 23, 2015 11:30:00 AM

Are-you-mailing-to-a-trash-canNo business can afford to waste marketing money these days. But if direct mail is part of your overall marketing strategy (and it should be), there are three mistakes that can result in your mailings being trashed without even being opened. 

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Topics: direct mail, Direct Mail Marketing, Direct Marketing

Direct Marketing: Planning for the New Year

Posted by Wes Powell

Jan 19, 2015 10:00:00 AM

Direct-mail-planning-for-new-yearThe end of an old year means it’s time to start marketing for the new one. Maybe you’ve planned this for awhile and already have some great ideas, or maybe this is your first time marketing and you feel a bit lost. No matter what your experience, a good direct marketing plan is vital, but can be overwhelming if you try to do everything at once. Today, we’ll focus on a few key areas to pay attention to during next year’s marketing plan. 

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Topics: direct mail, direct mail strategy, direct mail mistakes

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