Help! It’s Not Working - How to Track Your Direct Marketing Campaign Results

Posted by Spencer Powell

Jul 23, 2014 10:00:00 AM

Help-ItGÇÖs-Not-Working-How-to-Track-Your-Direct-Marketing-Campaign-ResultsMeasuring the response rate of your direct marketing is just as vital for offline campaigns as it is for online ones. It’s just not as easy.

For digital campaigns like email marketing, you can use online analytics programs to track bits of code written into your mailers and get a succinct picture of what’s being read and what’s not.

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Topics: direct mail, Direct Marketing, email marketing


When “TMI” Kills Your Direct Marketing Campaign

Posted by Spencer Powell

Jul 20, 2014 10:00:00 AM

When-TMI-Kills-Your-Direct-Marketing-CampaignWhen consumers get direct mail pieces that take too long to read or understand, they are quickly ignored. Most people go through the mail when they get home from a long day of work and don’t have the energy or focus to read over any sort of marketing letters, bills, or advertisement. Direct mail that is wordy or contains too much information (TMI) is not likely to be read and even less likely to convince the recipient to become a paying customer.

To make direct mail effective, companies need to keep it simple. Letters or emails that sound like sales pitches or formal requests for money or donations will not be effective, and will most likely be thrown away. A company that wants to connect with its customers and create an effective dialogue with them needs to focus on being straightforward.

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Topics: direct mail, Direct Mail Marketing


Don’t Muddy the Waters! Present a Clear Message in Your Direct Marketing

Posted by Wes Powell

Jul 18, 2014 2:00:00 PM

DonGÇÖt-Muddy-the-Waters-Present-a-Clear-Message-in-Your-Direct-MarketingThere’s always someone taking exception to something these days, mostly because they understood it differently from the way it was intended. The same thing applies when you’re putting together a direct marketing campaign. It’s challenging to present a clear message to your audience without allowing room for misunderstandings.

There’s often no way to tell how someone is going to interpret the message, so you have to make sure it’s absolutely clear to avoid leaving your reader confused about what to do next.

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Topics: direct mail, Direct Marketing, Core Message


7 Steps to Direct Mail Success

Posted by Wes Powell

Jul 12, 2014 10:00:00 AM

7-steps-to-direct-mail-successWhen it comes to marketing these days, online efforts and social media tend to grab the headlines. But direct mail marketing remains a very effective tool for quite a number of businesses and organizations. As a matter of fact, there are some audiences that respond better to direct mail than they do to newer marketing methods. 

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Topics: direct mail, Mailing Lists, DM offers, Goals, Getting noticed


How to Market a New Product with Direct Mail Marketing

Posted by Wes Powell

Jul 10, 2014 10:00:00 AM

How-to-Market-a-New-Product-with-Direct-Mail-MarketingIf you have created a new product that appeals to a wide-range of consumers, direct mail marketing can cover a lot of ground quickly. Don’t limit your campaign to what and where you think your customers may be. Send out direct mail pieces that highlight the exciting features and benefits of a new product to drive customers to your website or store.

Direct mail is most effective when it has a clear purpose. Receiving messages with irrelevant content is one of the most common turnoffs for customers. When you have a new product, your customers will be more receptive to receiving direct mail, as you have something important that you wish to share with them.

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Topics: direct mail, Direct Mail Marketing


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