Direct Mail Ideas for All the Senses

Posted by Wes Powell

May 27, 2016 10:00:00 AM

Direct-Mail-Ideas-for-All-the-Senses.jpgDirect mail has always been a visual medium, and that’s never going to change. However, if your pieces are already working well on the visual front, then maybe it’s time to take your direct mail to the next level and stimulate one or two more senses? After all, the goal is to engage and intrigue.  If you can get your prospect’s attention on more than one level, you might be on to a winning direct mail strategy.

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Topics: direct mail, Direct Marketing, Integrated Marketing

Nonprofit Mailings: Stories Still Resonate

Posted by Wes Powell

May 23, 2016 10:00:00 AM

Non-profit-mailings-stories-still-resonate.jpgIf you work for a nonprofit organization that depends on donations, you know how important it is to stay in touch with your constituency on a regular basis. And while online reports and updates can be extremely helpful tools for doing that, direct mail continues to be an effective means of touching base with donors.

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Topics: Direct Mail Marketing, Direct Mail Campaign, direct mail formats, non-profit direct marketing strategy, non-profit direct mail success

10 Great Free Tools, Fonts and Tricks for Direct Mail Design

Posted by Spencer Powell

May 22, 2016 10:00:00 AM

10-Great-Free-Tools-Fonts-and-Tricks-for-Direct-Mail-Design.jpgMany companies choose to design their own direct mail pieces. Some prefer to save money on the graphic design; others want to be in control of their brand. Whatever the reason, if you’re tackling your own graphic design, we’ve got a few great tools, fonts and tricks you can download and use for free!

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Topics: Direct Mailer, graphic design, printed marketing materials

Direct Mail for Real Estate: A Marriage Made in Marketing Heaven

Posted by Spencer Powell

May 20, 2016 10:00:00 AM

Direct-Mail-for-Real-Estate-Marketing-A-Marriage-Made-in-Marketing-Heaven.jpgReal estate has had an enduring love affair with direct mail marketing, and there’s a good reason for it.

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Topics: Direct Mail Campaign, printed marketing materials, real estate postcards

Direct Mail Musings: Does Your Mail Format Fit Your Audience and Product?

Posted by Wes Powell

May 18, 2016 10:00:00 AM

Direct-Mail-Musings-Does-Your-Mail-Format-Fit-Your-Audience-and-Product.jpgIf you’re considering a direct mailing for your business or organization, you have a lot of options when it comes to formats. There are self-mailer brochures, conventional letter packages, postcards or even jumbo (oversized) self-mailers. So which format fits your mailing needs best?

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Topics: Marketing Strategy, Direct Mail Marketing, Direct Mail Campaign, printed marketing materials, direct mail formats

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