Spencer Powell

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4 Favorite Creative Print Marketing Examples

Posted by Spencer Powell

Nov 21, 2016 9:22:00 AM

4-Favorite-Creative-Print-Marketing-Examples.jpgSometimes it’s inspiring, educational, and just plain fun to take a look at what other businesses do with their direct mail efforts. In that spirit, here’s a look at four of our favorite direct mailings that exemplify creativity and innovation.  We hope you’ll be inspired you as you think through your direct mail approach moving forward.

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Topics: direct mail, Printing Services, Print Marketing, postcard printing


How Much Does it Cost to Mail a Postcard?

Posted by Spencer Powell

Nov 16, 2016 6:31:00 AM

How-Much-Does-it-Cost-to-Mail-a-Postcard.jpgOne of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively.  Cards are relatively simple and fast to design, write, print, and mail. And as far as expense goes, they are one of the biggest bargains in the world of direct mail. Here’s a post that looks at a number of reasons that postcard mailings are a great way to reach your audience.

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Topics: direct mail, Postcards, postcard printing, direct mail postcards


Short Is Sweet: Why Saying Less Sometimes Converts More

Posted by Spencer Powell

Oct 28, 2016 6:05:00 AM

Short-Is-Sweet-Why-Saying-Less-Sometimes-Converts-More.jpgYou may have read the research: when it comes to Internet marketing, long copy converts more than short. In fact, it’s been proven that long copy can offer as much as double the ROI short copy provides.

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Topics: Direct Mail Design, printed marketing materials, direct mail postcards


How to Tell if Your New Mailing List is Responsive

Posted by Spencer Powell

Aug 31, 2016 10:00:00 AM

How-to-Tell-If-Your-New-Mailing-List-is-Responsive-1.jpgAsk any direct mail expert (or student) about the most crucial elements for direct mail successand he or she will mention “The List” as one of the most essential components. But how do you know if the list you buy (or put together from your own data) is responding to your efforts?

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Topics: Direct Mail Marketing


How Do You Know if Your Mailing is Working?

Posted by Spencer Powell

Aug 24, 2016 10:00:00 AM

How-Do-You-Know-If-Your-Mailing-Is-Working_-1.jpgIn the more than 40 years we’ve been helping businesses and organizations with their direct mail needs, we’ve often asked clients, “How did your last mailing perform? Is it working?”

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Topics: Direct Mail Marketing


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