Use Curation as a Supply Vehicle for Your Content Marketing

Posted by Spencer Powell

Aug 20, 2014 2:00:00 PM

With the ongoing challenges facing business owners and content marketing practitioners to develop and publish new information regularly, content curation is a life-saving opportunity to catch a break here and there. Oh, and to show that you know what’s going on in the world, while at the same time building up your online following and brand awareness. Here are 4 ways to use curation as a content “supply line” for your business blogging that sets you free to run your business:

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Topics: Content Marketing, brand awareness, content curation


This Drop Dead Simple Email Strategy Gets Our Best Open Rates

Posted by Spencer Powell

Aug 19, 2014 3:40:00 PM

Email is still one of the best ways to get in front of your audience...but people are still busy and a TON of email gets deleted.  So, as marketers, we're always looking for easy ways to get more emails opened, seen, and ultimately clicked on!  

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Topics: Inbound Marketing, email marketing best practices, email marketing, Email Open Rates


Inbound Marketing: Live by Google—Die by Google: It’s Still YOUR website!

Posted by Spencer Powell

Aug 18, 2014 10:00:00 AM

Online marketers have been enthralled, amazed, and sometimes frustrated by the power of Google and its amazing algorithms for years. Conventional online marketing wisdom held that if Google didn’t know you existed­—you really didn’t exist. 

This, of course, led to all kinds of searching for the Holy Grail of online marketing. The basic idea behind this quest was that if you could unlock the secret behind how Google ranked websites or pages, untold riches would be yours. Plug in the right words, combinations of words, meta-tags, and keywords and the whole world would beat a path to your door and buy what you had to sell. 

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Topics: SEO and your website, How your content affects your site’s performance, Google and your website


2 Email Opt In Tactics That Tripled Our Blog Subscriber Rate in 30 Days

Posted by Spencer Powell

Aug 14, 2014 1:25:35 PM

Is your blog subscriber base growing at the rate you want it to?  Are you blogging multiple times per week and only seeing incremental growth?  We could say the same thing up until about a month ago. 

Now, to backtrack just a little bit.  We started blogging in 2010 about once per week and have slowly ramped up our efforts to about one per day across our different blogs.  Needless to say, we've been blogging quite a bit!  However, we never put a lot of effort into increasing our subscribers.  We figured it would happen naturally.

However, we weren't growing our subscriber base very quickly.  Traffic was increasing, but it felt like we should have more readers.  Frankly, it was FRUSTRATING!

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Topics: Business Blogging, Increase Blog Subscribers, Blogging Strategy, Email Opt In Strategy


How to Use Press Releases to Boost Your Inbound Marketing

Posted by Wes Powell

Aug 13, 2014 10:00:00 AM

So the days of writing press releases are over. Or are they? Actually, no—they have mutated to become a valuable aspect of inbound marketing and can deliver quite a significant return on investment for your business. And what’s more, you don’t need to have a degree in journalism to produce one, either.

But first, let’s look at the ways in which a press release helps to support your marketing activities.

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Topics: Content Marketing, Inbound Marketing, social media, Press Release


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