Swiftmas - Taylor Swift’s Social Media Marketing Savvy

Posted by Spencer Powell

Feb 7, 2015 12:00:00 PM

Last month, we talked about Taylor Swift’s beef with Spotify, and how her break with the site demonstrated a distinct lack of understanding of the benefits of content marketing. While that assessment still holds, we at TMR firmly believe in giving credit where it’s due. And though her content marketing may be lacking, it seems Taylor’s social media marketing skills are spot on

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Topics: Twitter, Social Media Marketing, YouTube, Instagram, Tumblr, Taylor Swift, Swiftmas

Super Bowl Ads Make Viral Content – And Viral Content Makes Super Bowl Ads

Posted by Spencer Powell

Feb 2, 2015 10:00:00 AM

The Super Bowl is a magical time of year for marketers. It’s instantly relatable and instantly appealing to most of the country. The fact that nearly everyone watches it makes it a perfect tie-in for all sorts of promotions and deals. But more than that, it’s the one time of year when everyone voluntarily watches the commercials. 

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Topics: Content Marketing, Reddit, Super Bowl, Newcastle, Commercials, Collaboration, Snickers, NoMore.org, repurposing content, Band of Brands

Love is in the Air – A Valentine’s Day Guide to Inbound Marketing

Posted by Wes Powell

Feb 1, 2015 5:45:00 AM

Happy Valentine’s Day! Valentine’s is one of the most lucrative holidays of the year, after Christmas and Halloween, and it would be irresponsible not to use that to your advantage, using it as a jumping off point to boost your company’s revenue. But that’s not all there is to it. Valentine’s is also a time to show people you care for them—and that includes your target audience and potential customers. It’s important to connect with your audience, and Valentine’s Day is a great opportunity for that. Here are a few tips

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Topics: Twitter, Inbound Marketing, Facebook, user-generated content, Valentine’s Day, fan interaction, special offers, love poems

5 Ways to Get SMART With Your Marketing Goals in 2015

Posted by Carly Farlow

Jan 27, 2015 8:43:51 AM

It’s that time of year where we are all trying to get organized and be smarter than the year before. As we begin our journey in to the New Year and start setting goals for ourselves, let’s look at a few ways to be SMART about our goals for 2015.

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Topics: Inbound Marketing Tool, Marketing Goals, SMART Marketing Goals

Amanda Palmer – The Art of Asking and the Art of Content

Posted by Wes Powell

Jan 22, 2015 4:30:00 PM

Singer and musician Amanda Palmer knows a little something about online marketing and creating content. In 2012, the Kickstarter campaign for her album and tour raised over a million dollars: 10 times the initial goal. Some people criticized her for funding this endeavor using her fans’ money, rather than the bags of unoccupied cash that they assumed she must have lying around. Her response was more online content. 

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Topics: Content Marketing, Twitter, YouTube, Amanda Palmer, Kickstarter, TED Talks, Art of Asking

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