Twitter Famous – Branding Yourself on Social Media

Posted by Spencer Powell

Oct 29, 2014 4:00:00 PM

Andy Warhol famously said that in the future, everyone would be famous for 15 minutes. He was sort of right. In today’s online world, anyone can be famous for 140 characters. Twitter can be used to promote brands, but there are some people whose brands began on Twitter in the first place. It’s called being Twitter Famous. If your tweets are funny enough, or useful enough, or interesting enough, you can build a following, which can ultimately lead to bigger and better things. Here are just a few examples… 

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Topics: Twitter, Social Media Marketing, celebrities, Social Moms, Parks & Recreation, Justin Halpern, Megan Amram, William Shatner, Megan Calhoun


Hooked – The Line Between Getting Visitors and Keeping Them

Posted by Spencer Powell

Oct 27, 2014 4:45:00 PM

Your website traffic is doing well lately. Plenty of people are clicking on your site, be it from Google searches, social media, or something else. You’re feeling good about yourself. But remember, getting someone to come to your site is only the beginning. Now you need to keep those visitors on your site long enough to turn them into customers. This may take a few minutes, or it may take weeks. How do you go about it? Well, there are three major stages when it comes to site visitors, and keeping your audience hooked is dependent upon your actions at each of those stages. 

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Topics: Content Marketing, blink test, SEO, Google, Site traffic, Clickbait, related links


How to Maximize Your Local Listings to Attract Clients in Your Area

Posted by Spencer Powell

Oct 23, 2014 10:00:00 AM

We all know search engine optimization is a vital aspect of inbound marketing if you’re going to get found on Google. And let’s face it, that’s the whole point of being online in the first place—so you can attract visitors to your website to read your content, view your products and services and hopefully connect with you to do business. But it doesn’t end with getting listed in local search results. How do you get users to choose to click on your listing instead of the one above or below? 

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Topics: Inbound Marketing, SEO, customer testimonials


How Not to Do Content – Minor Mistakes with Major Consequences

Posted by Spencer Powell

Oct 21, 2014 4:30:00 PM

Nobody is perfect. Whether it’s in your marketing campaign or just in your daily life, you’re bound to make the occasional mistake. As long as you address the issue quickly and fix what went wrong, most reasonable people will forgive you the occasional blunder. Unfortunately, when it comes to content marketing, you’re producing so much content in such a relatively short period of time that if you don’t spot the error right away, your mistake can have far-reaching consequences. Here are some of the worst content marketing mistakes, so that you can fix them quickly, or, better yet, avoid them entirely.

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Topics: Content Marketing, target audience, marketing mistakes, Jargon, Premium Content


Social Media Conversations – Making Yourself Heard

Posted by Spencer Powell

Oct 18, 2014 12:00:00 PM

Your content is the message of your brand. That being the case, your social media presence is like a megaphone. It amplifies the message to reach as many people as possible. Unfortunately, a lot of people simply don’t know how to turn their megaphone on, or make it loud enough. They shout until they’re hoarse, but the message is ultimately lost to the people standing way in the back. Does that sound like your company? Do you know how to make your voice heard on social media? You may be surprised. 

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Topics: Twitter, Social Media Marketing, Facebook, Relevance Algorithm


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