3 New Places to Promote Your Content

Posted by Spencer Powell

Apr 17, 2015 12:00:00 PM

What good is great content if no one sees it? You can make the most amazing videos, write the most engaging and thought-provoking blogs, and create dazzling infographics. But if all you do is leave it on your website and hope someone finds it, then chances are, they won’t. And if no one finds it, it’s not promoting your brand, and it’s not making you any money. 

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Topics: Content Marketing, Reddit, StumbleUpon, Social Buzz Club, social bookmarking, BizSugar

Generation Like – How One Button Controls Branding for Millions

Posted by Wes Powell

Apr 11, 2015 12:00:00 PM

What does it mean to be liked? In life, that’s a rather existential and philosophical question. But in social media, it means just one thing: someone saw your content on Facebook, and pressed the “Like” button. We all do it, often dozens of times a day, without even thinking about it. But what does that one little button mean for you, for your brand, and for your audience? Last year, Frontline found out, in an episode called “Generation Like.” 

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Topics: Social Media Marketing, Facebook, Frontline, Like Button

Unskippable – GEICO’s New Twist on YouTube Ads

Posted by Spencer Powell

Apr 5, 2015 5:45:00 AM

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Topics: Content Marketing, YouTube, ads, Police Squad, GEICO

Full-service Marketing vs Marketing Coaching: Which is Right For You?

Posted by Spencer Powell

Apr 4, 2015 8:34:00 AM

There was a time in this fair land when most gas stations provided full service for their customers. If a customer wanted it, an attendant would come out and pump the gas, check the oil level, check the tire pressure, and clean the windshield. After a while, some stations started cutting back on those services because it was costly. And most Americans discovered that they could do those things by themselves.

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Topics: Marketing Strategy, full-service marketing, marketing coaching

Content Marketing Strategy: How 30% of our Leads came from 2% of our Website Traffic

Posted by Spencer Powell

Mar 25, 2015 9:37:00 AM

Everyone is talking about content marketing today.  And rightly so.  Great content marketing drives traffic. Great content marketing drives leads.  At least that's what people are saying.  Are you finding that to be true for your business?  If not, I'm going to break down one of the simplest methods for driving massive lead flow with minimal effort.  But first, let's look at what people are saying about content marketing and why it's so important.

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Topics: Content Marketing, Guest Blogging, Content Marketing Strategy, Content Strategy

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