Remember Upworthy? A couple of years ago, they became the fastest-growing website of all time. Their mission statement was to find the content that matters—important causes, topical issues, uplifting stories, etc.—and share them with the world. And they did. If your Facebook feeds were anything like ours, they were probably filled with headlines like, “9 Out of 10 Americans Are Completely Wrong About This Mind-Blowing Fact!” So of course, you had to click, to find out what the fact was, and what the chances were of you being that 10th American, who knew better.