Whatever Happened to Upworthy—And How You Can Learn from Their Mistakes

Posted by Wes Powell

Oct 2, 2015 3:00:00 PM

Remember Upworthy? A couple of years ago, they became the fastest-growing website of all time. Their mission statement was to find the content that matters—important causes, topical issues, uplifting stories, etc.—and share them with the world. And they did. If your Facebook feeds were anything like ours, they were probably filled with headlines like, “9 Out of 10 Americans Are Completely Wrong About This Mind-Blowing Fact!” So of course, you had to click, to find out what the fact was, and what the chances were of you being that 10th American, who knew better. 

Read More

Topics: Content Marketing, Upworthy, Clickbait

How to Ensure Effective SEO – A Checklist

Posted by Wes Powell

Aug 24, 2015 4:45:00 PM

By now you hopefully know that simple keyword density in your content is, in fact, a hindrance to good SEO, rather than an asset. Because of this, many have taken it upon themselves to declare SEO dead. At TMR, we still contend that SEO is alive and well. It is, however, a very different animal from what it was a few years ago. So how can you make your content SEO-friendly today? Here’s a checklist of things you need to focus on. 

Read More

Topics: Keywords, SEO, META descriptions, checklist, meta tags, page headers

How to Make a Podcast

Posted by Spencer Powell

Aug 20, 2015 12:00:00 PM

Blogs are a staple of content marketing. Videos are an important and popular format as well. But there’s a myriad of other types of content that you can explore as well. In fact, tapping into these other areas can help your brand and content stand out in your field and gain people’s interest in new and different ways. One such way to do this is with a podcast. 

Read More

Topics: Content Marketing, iTunes, podcast

Using Social Media Stats to Target Your Marketing

Posted by Wes Powell

Aug 14, 2015 12:00:00 PM

You already know all about social media and its value in marketing. You know how to use it to promote your content and your brand, engage with your customers, etc. But that’s all very general. We talk a lot about using social media to target your audience more directly, and how different demographics use different social channels, and use them in different ways. So how do you leverage social media to target your audience more effectively? Well, here are some statistics that might help you do that

Read More

Topics: Twitter, Social Media Marketing, B2B, B2C, Linkedin, Facebook

Volkswagen’s “Slowmercial” – Fast Forward-Proof Marketing

Posted by Spencer Powell

Aug 7, 2015 5:30:00 AM

Here at Inbound Educators, we’ve frequently talked about how traditional television commercials are ineffective, because most people just mute them when they’re live, or fast forward them when they’re recorded. Well, some advertisers now seem to have found a way around that. Introducing the Slowmercial: a commercial that you can’t skip. 

Read More

Topics: Content Marketing, Advertising, Volkswagen, Slowmercial

Get Our Best Marketing Strategies. Sign Up Below.




Get Our Best Marketing Strategies


Content Marketing in 24 Hours

Inbound Marketing 101