A Follow-Up Letter to HBO GO

Posted by Spencer Powell

Dec 18, 2014 12:00:00 PM

Dear HBO GO

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Topics: Content Marketing, Twitter, Netflix, video content, Game of Thrones, cable, HBO GO, online streaming


How Much Is Too Much? – Making an Impression on Twitter Without Overdoing It

Posted by Wes Powell

Dec 10, 2014 6:00:00 PM

While posting regularly on social media is important for keeping your audience engaged, it’s also possible to go overboard. If their entire feed is just post after post from your brand, they’ll get annoyed and not want to follow you anymore. So how much should you post? Some experts say that 3 or 4 times per day is plenty, and that any more will overwhelm your followers. But these experts are wrong.

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Topics: Twitter, Social Media Marketing, retweets, Facebook, tweet conversations


The Importance of Content Marketing Strategy: Why Simply Dumping More Content on Your Website Won’t Get You the Results You Want

Posted by Spencer Powell

Dec 8, 2014 10:00:00 AM

Some businesses try to solve their marketing deficiencies by simply throwing more money at the problem. Generally, that doesn’t work because doing more of the wrong thing doesn’t improve your situation.

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Topics: Business Blogging, Content Marketing, Blogging, Website Content, Content Marketing Strategy


Honda’s Interactive Video Campaign

Posted by Spencer Powell

Dec 1, 2014 5:45:00 AM

The best video advertisements are the ones that make us forget we’re watching an ad, while still embedding the product in our minds. Honda has made such a video. In fact, they’ve made two. 

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Topics: Content Marketing, YouTube, video marketing, Clive Owen, Honda, Civic, BMW, The Hire, Type R


6 Myths About Inbound Marketing to Discount Today

Posted by Wes Powell

Nov 30, 2014 11:00:00 AM

There are still tons of misconceptions hanging around about inbound marketing, so we thought it was time to debunk a few of the main ones. If you’ve been buying into any of these myths, it’s time to get with the program and realize inbound is here to stay.

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Topics: Twitter, Social Media Marketing, Inbound Marketing, Facebook


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