What is the Best Length for a Blog Post?

Posted by Spencer Powell

Sep 29, 2014 2:00:00 PM

Every inbound marketing expert you speak to has a different idea about how long a blog post should be. As with so many other things in life, the real answer is, simply: “it depends.” Depends on what? Your business blogging goals, mainly. Your marketing objectives. Etcetera. Because if you’re trying to sell products via your blog, you likely want to drive the user to your online store or website faster rather than slower so shorter posts are probably best. If you’re looking to increase your ranking in search, however, it’s different. Then you want to be writing posts long enough to contain a healthy keyword density without stuffing them. 

We took a look at the different purposes and what length is best for each. 

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Topics: Business Blogging, Inbound Marketing, Lead Generation


Using E-books in Inbound Marketing

Posted by Wes Powell

Sep 27, 2014 12:00:00 PM

When you think of branded content, you generally think of blog posts. They’re a very important aspect of your marketing strategy, but of course, they’re far from the only aspect. Unfortunately, a lot of brands don’t put enough focus on the subsequent stages of inbound marketing and the content that’s encompassed in them, such as e-books. You may offer e-books on your site, but that’s just the tip of the iceberg. In order for them to do their job properly, you need to know how to promote them. It’s not the same process as blogs and other first tier content. Here’s how you can tailor your inbound marketing strategy for maximum success with e-books.

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Topics: Inbound Marketing, white papers, e-books, Linkedin, content creation, Landing Pages, Facebook


Useful Social Media Marketing Tools

Posted by Wes Powell

Sep 26, 2014 4:30:00 PM

There are tools online to help you with every aspect of inbound marketing, from content creation to distribution to lead generation and nurturing, and more. Just about anything that you’re doing manually in your marketing strategy, there’s a tool available that can help you do it better. And this includes social media.

On the surface, it may seem like all you do is create posts and look to see who’s interacting with them. But of course, an effective social media marketing campaign requires much more. Here are some of the tools that can help you optimize your social media for maximum impact.

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Topics: Twitter, Social Media Marketing, Tools, Hootsuite, hashtags, ads, Automation, Slideshare, Topsy


Social Media Automation: Yay or Nay?

Posted by Spencer Powell

Sep 24, 2014 5:00:00 PM

If you frequent certain corners of Twitter, you may be familiar with a concept known as auto-tweeting. Certain services will allow you to compose a tweet in advance and blast it out to your followers at a specific, pre-designated time, in much the same way you might do with an e-mail newsletter. You can set it to go out multiple times throughout the day, and even create a whole series of tweets that go out at regular intervals. 

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Topics: Twitter, Social Media Marketing, analytics, auto-tweets, Hootsuite, Automation, TweetDeck


Have a Sense of Humor – Using Comedic Content to Get Your Message Across

Posted by Wes Powell

Sep 21, 2014 5:30:00 PM

What’s the best way to make your content engaging, shareable, and appealing to a wide audience? Well, we could debate that all day and still be no nearer to a definitive answer. However, it’s fairly safe to say that one of the most effective ways is to use humor. A funny video or a humorous article is more likely to hold the attention of the viewer/reader than a serious piece that makes exactly the same point. And making someone laugh is a great way to get them to share your content. If they laughed, then they’ll want to let their friends know, so that they can laugh too.

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Topics: Content Marketing, Cracked.com, The Toast, College Humor, Humor, Funny or Die


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