Creating Incentives for Audience Interaction

Posted by Wes Powell

Jun 22, 2015 5:45:00 PM

The ultimate point of creating content is audience interaction. You can have millions of people read everything you post, but if no one interacts with your content, you can’t generate leads, and you can’t make sales. So how do you go about getting people to interact with your brand? There are plenty of ways to encourage interaction, but one of the most effective is to offer incentives. Giving your potential customers an extra way for your brand to benefit them is a great attention-getter. Here are a couple of ways to incentivize audience interaction

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Topics: Social Media Marketing, contests, Incentives, AMA


From Iron Man to Ant-Man – Marvel’s Content Empire

Posted by Spencer Powell

Jun 16, 2015 12:30:00 PM

To the surprise of absolutely no one, early last month, Avengers: Age of Ultron opened to rave reviews and vast sums of money. Next month, Ant-Man stands poised to take in an impressive box office draw as well. On television, Agents of SHIELD and its 40s-era spinoff, Agent Carter, have both been renewed for another season. And on Netflix, the new Daredevil series is being binge-watched in homes across America, and indeed the world. 

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Topics: Content Marketing, Avengers, Iron Man, Ant-Man, Marvel


Improving Inbound Marketing 1% at a Time

Posted by Wes Powell

Jun 10, 2015 12:00:00 PM

One percent doesn’t seem like very much. In fact, entire political movements have sprung up around the fact that it’s incredibly tiny. So a 1% improvement in your brand’s website traffic or lead generation might not seem all that significant. But what if you increase your traffic by 1% today, then another 1% tomorrow, and the next day, and so on? Over time, it adds up to a pretty significant improvement. That’s the 1% rule of inbound marketing. If you can maintain a small but consistent improvement in your numbers, it will help you reach your goals more effectively than a sudden big jump in popularity. 

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Topics: Inbound Marketing, social media, blogs, a/b testing, viral content, 1% rule


4 Ways to Stand Out on Social Media

Posted by Spencer Powell

Jun 3, 2015 5:45:00 AM

After hard work and good marketing, you’ve finally gotten a fair number of people to Like your Facebook page, or follow you on Twitter. Job well done! Only now the real work is just beginning. Each of your new fans and followers probably Likes or Follows hundreds of other accounts, from companies to celebrities to friends and family, and more. Your posts are just a ripple in the sea of social media that flows to them every day. How do you get your voice to stand out? How do you get people to pay attention to what you have to say, above all the others? Here are four tips

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Topics: Twitter, Social Media Marketing, Facebook, hashtags


3 Social Media Metrics You Need

Posted by Wes Powell

May 29, 2015 4:30:00 PM

Your brand is on Facebook, Twitter, Instagram, and all the other major social networks. You work hard to promote yourself and your content, interact with your audience, etc. But how do you know what good it’s really doing? All the Likes and Follows in the world mean nothing if it’s not actively helping you increase sales. How do you determine if it is? Here are three of the most important social media metrics to help you figure that out. 

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Topics: Social Media Marketing, Lead Generation, Meltwater, Google Trends, social metrics, Google Insights, SocialMention


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