Marketing Methods in the Digital World

Posted by Wes Powell

Nov 23, 2014 5:00:00 PM

We’re living in a digital world. Practically everything is done online, from shopping to business communication and social interaction to reading books and watching movies. It’s important that your brand be able to keep up. You’ve got a blog, of course, and a basic social media presence. What other ways can you use digital media to give your marketing campaign a boost

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Topics: Inbound Marketing, YouTube, videos, Hulu, digital marketing, apps, games, coupons, mobile optimization


Social Media Management – In-House or Outsourced?

Posted by Spencer Powell

Nov 21, 2014 4:45:00 PM

You know you need a social media presence to promote your brand effectively. You at least need to be on Facebook and Twitter, and probably Instagram, Pinterest, Vine, and any number of others. You need to post to each network regularly, several times a day, in order to maintain visibility and keep your brand at the forefront of your audience’s minds. And you need to connect with your social media followers, answering their questions and engaging them in relevant conversation. With all of that in mind, only one question remains: Is this something that you’re prepared to do yourself, or should you hire a professional to handle your social media marketing for you? Here are a few things to consider as you  make your decision:

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Topics: Twitter, Social Media Marketing, ROI, Facebook, in house, outsourcing, social media manager


5 Steps to a Perfect Content Marketing Campaign

Posted by Spencer Powell

Nov 19, 2014 4:30:00 PM

Content marketing is deceptively simple. It’s very easy to do, but much more difficult to do right. It’s not a complicated procedure, but it takes more time, effort, and planning than most brands realize or are willing to put in. However, for those of you who want to understand content’s inner workings better (and we assume you do, or you wouldn’t be here), and who are willing to make the effort involved, here are 5 (deceptively) simple steps towards a great, successful content marketing campaign. 

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Topics: Content Marketing, social media, blogs, videos, white papers, e-books, Linkedin, Lead Generation, analysis, strategy, campaign


What This Fall’s TV Lineup Can Teach Us about Inbound Marketing

Posted by Spencer Powell

Nov 16, 2014 12:00:00 PM

It’s fall, and you know what that means: the leaves change colors, everything is available in pumpkin spice flavor, and the new season of network television begins. We’re already a couple of months into this year’s crop of shows, and there’s a lot to take in. Not only are there some great new shows and amazing returning ones, there’s also some great brand promotion going on. In fact, if we examine the season carefully, there’s a number of great inbound marketing lessons to be learned.

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Topics: Twitter, Inbound Marketing, blogs, videos, Doctor Who, online forums, fandom, How to Get Away with Murder, Parenthood, visual content, fall TV lineup, Scandal, Supernatural


4 Misconceptions about Inbound Marketing

Posted by Wes Powell

Nov 13, 2014 12:00:00 PM

These days, it seems like everybody’s talking about inbound marketing. But what are they really saying? Every blog, article, and infographic out there has an opinion on it, and none of them seem to agree. One expert advises you to do something, while another forbids it. Different people have very different notions on the essential differences between inbound and content marketing. And every few weeks, another blogger proclaims inbound marketing to be “officially dead.” With all of this conflicting information out there, it’s easy to get the wrong idea about what inbound marketing is all about. So here are 4 common misconceptions we’d like to clear up. 

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Topics: Content Marketing, Inbound Marketing, blogs, SEO, viral content, misconceptions


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