How to Choose a Content Partner

Posted by Spencer Powell

Apr 23, 2016 2:30:00 PM

One of the best things about online marketing, content marketing and inbound marketing is that in many ways, those involved in the business are making it up as they go along. Most of the strategies we use in inbound marketing today didn’t exist 10 years ago; chances are in another 10 years, the inbound marketing strategy we currently consider critical will be a thing of the past.

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Topics: Inbound Marketing, SEO, HubSpot partner

Tips for Outsourcing Inbound

Posted by Wes Powell

Mar 21, 2016 11:00:00 AM

The word marketing isn’t particularly long, but it sure does encompass many different elements. Everything from graphic design to proposal writing, public relations to event planning and plenty more besides falls into this arena. In fact, we’ve learned over the years that there may be a big difference between the specialties and capacity of one marketing company and the next.

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Topics: Business Blogging, inbound marketing strategy, Website Design

7 Steps to Focus On Inbound in 2016

Posted by Spencer Powell

Mar 7, 2016 10:00:00 AM

2015 really was the year for inbound marketing. According to the annual state of inbound report by leaders HubSpot, it was the marketing type of choice for growing numbers of small business, and it’s far outstripped nearly every other type of marketing and advertising out there in terms of ROI. The numbers don’t lie. In terms of cost per sale, inbound marketing is the way to go.

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Topics: Inbound Marketing, Inbound Marketing Agency, inbound marketing strategy

16 Things That Are Still True About Marketing Agencies

Posted by Spencer Powell

Feb 29, 2016 10:00:00 AM

When it comes to inbound marketing, it’s often easier and cheaper for companies to use a marketing agency, rather than hire a full time staffer or tackle the learning curve mastering digital marketing strategies requires. That being the case, there are a few constant truths we’ve written about marketing agencies on our blog that still apply today: 

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Topics: Marketing Tips, Inbound Marketing Agency

How to Blog Better in 2016

Posted by Wes Powell

Feb 22, 2016 10:00:00 AM

If you’ve decided to start a blog in 2016, or you already have one but you haven’t posted since February and you want to get more mileage out of your company blog, then there are several things you should do this year.

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Topics: Business Blogging, Content Marketing, Marketing Strategy

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