The ultimate point of creating content is audience interaction. You can have millions of people read everything you post, but if no one interacts with your content, you can’t generate leads, and you can’t make sales. So how do you go about getting people to interact with your brand? There are plenty of ways to encourage interaction, but one of the most effective is to offer incentives. Giving your potential customers an extra way for your brand to benefit them is a great attention-getter. Here are a couple of ways to incentivize audience interaction.