Every inbound marketing expert you speak to has a different idea about how long a blog post should be. As with so many other things in life, the real answer is, simply: “it depends.” Depends on what? Your business blogging goals, mainly. Your marketing objectives. Etcetera. Because if you’re trying to sell products via your blog, you likely want to drive the user to your online store or website faster rather than slower so shorter posts are probably best. If you’re looking to increase your ranking in search, however, it’s different. Then you want to be writing posts long enough to contain a healthy keyword density without stuffing them.
We took a look at the different purposes and what length is best for each.