How to Maximize Your Local Listings to Attract Clients in Your Area

Posted by Spencer Powell

Oct 23, 2014 10:00:00 AM

We all know search engine optimization is a vital aspect of inbound marketing if you’re going to get found on Google. And let’s face it, that’s the whole point of being online in the first place—so you can attract visitors to your website to read your content, view your products and services and hopefully connect with you to do business. But it doesn’t end with getting listed in local search results. How do you get users to choose to click on your listing instead of the one above or below? 

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Topics: Inbound Marketing, SEO, customer testimonials


How Not to Do Content – Minor Mistakes with Major Consequences

Posted by Spencer Powell

Oct 21, 2014 4:30:00 PM

Nobody is perfect. Whether it’s in your marketing campaign or just in your daily life, you’re bound to make the occasional mistake. As long as you address the issue quickly and fix what went wrong, most reasonable people will forgive you the occasional blunder. Unfortunately, when it comes to content marketing, you’re producing so much content in such a relatively short period of time that if you don’t spot the error right away, your mistake can have far-reaching consequences. Here are some of the worst content marketing mistakes, so that you can fix them quickly, or, better yet, avoid them entirely.

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Topics: Content Marketing, target audience, marketing mistakes, Jargon, Premium Content


Social Media Conversations – Making Yourself Heard

Posted by Spencer Powell

Oct 18, 2014 12:00:00 PM

Your content is the message of your brand. That being the case, your social media presence is like a megaphone. It amplifies the message to reach as many people as possible. Unfortunately, a lot of people simply don’t know how to turn their megaphone on, or make it loud enough. They shout until they’re hoarse, but the message is ultimately lost to the people standing way in the back. Does that sound like your company? Do you know how to make your voice heard on social media? You may be surprised. 

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Topics: Twitter, Social Media Marketing, Facebook, Relevance Algorithm


The #History of the #Hashtag

Posted by Spencer Powell

Oct 14, 2014 12:00:00 PM

In a relatively short period of time, hashtags have become an essential part of the way we communicate information online. In fact, they’ve almost become a separate form of communication unto themselves. They’re used to group and track posts on a specific topic together, but they’re also used to start new trends, play games, or even just to elaborate on a point you’ve made in a post. 

Hashtags are most commonly associated with Twitter, but they’ve proven so useful and so popular that they’ve expanded to Facebook, Instagram, and other social media platforms as well. How and when did all of this get started? Well, it first began a lot earlier than you might think. As far back as 1988, the pound sign (also known as a hash) was used to group relevant information in Internet Relay Chat. 

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Topics: Twitter, Social Media Marketing, Instagram, Pinterest, Google+, Facebook, trending topics, hashtags, Chris Messina, Stowe Boyd


Social Psychology – How to Connect with Your Audience on a Psychological Level

Posted by Spencer Powell

Oct 11, 2014 6:00:00 AM

Understanding marketing tactics is an important part of success in social media, but it’s not the only part. It’s also important to understand people: how they think, what they want, and what makes them pay attention to one post over another. We’ve talked before about some of the types of content that will appeal to people on a psychological level and increase interaction. But it goes deeper than that. Instead of limiting yourself to those few types of proven content, why not tailor your entire social media presence to have a better psychological impact on your audience? Here are three ways to do that

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Topics: Social Media Marketing, comments, psychology, interaction, emotions


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