Amanda Palmer – The Art of Asking and the Art of Content

Posted by Wes Powell

Jan 22, 2015 4:30:00 PM

Singer and musician Amanda Palmer knows a little something about online marketing and creating content. In 2012, the Kickstarter campaign for her album and tour raised over a million dollars: 10 times the initial goal. Some people criticized her for funding this endeavor using her fans’ money, rather than the bags of unoccupied cash that they assumed she must have lying around. Her response was more online content. 

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Topics: Content Marketing, Twitter, YouTube, Amanda Palmer, Kickstarter, TED Talks, Art of Asking


Multi-Channel Marketing – Becoming a Part of Your Audience’s Lives

Posted by Wes Powell

Jan 16, 2015 12:00:00 PM

The world moves at a breakneck pace. And you need to move with it, if you want to promote your brand effectively. Your audience does a hundred different things online every day, from checking their e-mail to browsing social media to scanning news sites to checking their favorite sites for updates, and much more. Therefore, if you want to reach them, you need to meet them in these places. Which one? Well, all of them! Or as many as possible. This is called multi-channel marketing

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Topics: Twitter, Inbound Marketing, blogs, e-mail, newsletters, Facebook, multiplied impact of multi-channel marketing


Spotify – Taylor Swift’s Marketing Blunder

Posted by Spencer Powell

Jan 9, 2015 5:45:00 AM

Taylor Swift is one of the most popular recording artists working today. Her albums sell like crazy. Her music videos get hundreds of millions of views. And her catchy pop style gets stuck in your head, to where you can’t shake it off.  But whatever you may think of her or her songs, it’s clear she knows what makes popular music. Unfortunately, it appears that she’s not quite so savvy when it comes to content marketing. 

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Topics: Content Marketing, iTunes, Taylor Swift, Spotify


SEO in 2015 – Not Gone, Just Forgotten

Posted by Spencer Powell

Jan 5, 2015 12:30:00 PM

It happens every few weeks. Some self-proclaimed marketing expert loudly exclaims to the world, “SEO is dead!”and explains why search engine optimization practices no longer matter. Then another expert explains why SEO is still as relevant as ever, and is never going out of style. 

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Topics: blogs, brand promotion, SEO, Google Algorithms, high quality content


It’s a Numbers Game! - Optimizing Your Facebook Posts for Maximum Response

Posted by Wes Powell

Dec 23, 2014 12:30:00 PM

By now you know how important it is to have an active Facebook page for your brand. You know that posting regularly is essential and engaging your audience will help increase brand awareness. But how do you maximize that exposure? What do audiences respond to the most, and is it possible to tailor your Facebook posts to tap into that? It is indeed. Here are 4 tips for how to get the most out of your Facebook posts. 

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Topics: Twitter, Social Media Marketing, links, Facebook, timely content


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