An Open Letter to HBO GO

Posted by Spencer Powell

Apr 18, 2014 5:45:00 AM

Dear HBO,

You currently have some of the most popular programming on TV. Girls has become the voice of its generation—or a voice of a generation. True Detective has everybody talking. And of course, there’s the crown jewel, Game of Thrones, which, for the 18-35 demographic, is like pure crack cocaine in episode form. When it comes to television, you are the undisputed king, sitting atop your Iron Throne. Unfortunately, in terms of how you handle your online content, you’re sadly lacking.

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Topics: Content Marketing, Netflix, Game of Thrones, online videos, cable, HBO GO

Coca-Cola’s “Cure” for Social Media Addiction

Posted by Spencer Powell

Apr 17, 2014 6:30:00 AM

Mobile social media is literally everywhere. As long as you have your smartphone with you, you can check Facebook statuses, update your Twitter followers, and take selfies to share on Instagram, wherever you happen to be. It’s an incredible tool and, frankly, a marketer’s dream come true. But it comes with a price.

Many have lamented that this ability to stay constantly connected represents the downfall of real human interaction: we’re so busy with our faces glued to our phones that we don’t notice what’s going on in the world around us. Fortunately, Coca-Cola has come up with an elegant solution.

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Topics: Social Media Marketing, Mobile Marketing, Coca-Cola, video marketing, Super Bowl

Engagement Marketing – 3 Tips for Better Audience Interaction

Posted by Spencer Powell

Apr 15, 2014 5:00:00 PM

One of the keys to content and social media marketing is engaging with your audience in a meaningful way. Traditional forms of marketing are all one-way: you send out the message, and hope that your target audience not only receives but understands it. But social media provides a unique opportunity for two-way conversation with potential customers, to answer their questions, address issues, or just let them know you’re there, and you’re listening. Here are 3 tips for increasing the quality of your interactions with your audience

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Topics: Social Media Marketing, blogs, comments, polls, engagement marketing

Jimmy Fallon and Jimmy Kimmel – Using Social Media to Inject Life into Late Night

Posted by Spencer Powell

Apr 10, 2014 6:00:00 AM

Here’s a quick question: When was the last time someone you’re connected with on social media shared a funny YouTube clip from a recent late night talk show? Chances are, probably within the last few weeks. Next question: Who was the host? Probably Jimmy Fallon. Possibly Jimmy Kimmel. Clips from both of their shows tend to go viral every so often.

Final question: When was the last time someone you’re connected with on social media shared a funny YouTube clip from David Letterman or Jay Leno? Unless it was an interview with a celebrity that they really like, chances are, it hasn’t happened lately, if at all. That’s because the newer late night hosts tend to do something that the old guard doesn’t: they tailor their shows to a social media audience.

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Topics: Twitter, Social Media Marketing, YouTube, hashtags, Jimmy Kimmel Live, Jay Leno, Late Night with Jimmy Fallon, David Letterman, Tonight Show

Social Media in B2B Marketing

Posted by Spencer Powell

Apr 8, 2014 12:00:00 PM

Social media provides companies with a tremendous opportunity to connect with their customers. But what about companies that target other businesses, rather than individuals? Can social media still play a role in building up a brand? It can indeed. Here are five ways to use social media in B2B marketing.

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Topics: Twitter, Social Media Marketing, B2B, targeted ads, Linkedin, Facebook, data metrics

The Evolution of Content Marketing

Posted by Spencer Powell

Apr 4, 2014 12:30:00 PM

It’s been happening for a while now: content marketing is growing, becoming more prevalent and more mainstream. But as it’s been doing that, something else has been happening: it’s been evolving. At the beginning, simply having a blog for your company was novelty enough to draw in an audience. Nowadays, practically every person and corporation on the planet has a blog, Facebook and Twitter accounts, and more. So the face of content marketing has had to change along the way in order to continue its success.

How has content marketing changed? Well, one of the major things that’s evolved is the goal of your content. Originally, your main goal was to increase your visibility in search engines. All of your content was designed specifically to incorporate popular keywords in your field, in order to draw people in who were interested in those topics.

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Topics: Content Marketing, social media, blogs, SEO, buying cycle, keyword density

Top 10 Content Marketing Challenges and Priorities

Posted by Spencer Powell

Mar 31, 2014 10:00:00 AM

If you’re like a lot of businesses, you may have started your year with some strategic planning. Maybe you even did a SWOT review of your business: identifying your Strengths, Weaknesses, Opportunities, and Threats. A lot of businesses take that a step further and outline the specific challenges and priorities they plan to address during the year.

It’s a good idea to do the same thing with regard to your marketing efforts. What are your top priorities there? What are your biggest challenges?

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Topics: Sales, Lead Generation, marketing challenges, Marketing priorities, SEO brand awareness

Gamification – Turning Interaction into Reward

Posted by Spencer Powell

Mar 28, 2014 5:30:00 PM

Inbound marketing is serious business. It’s not all fun and games. But, well… sometimes it is. Or at least, it can be, for your audience. Gamification is the process of promoting user engagement or encouraging specific actions using game mechanics. Or, in simpler terms, it helps bolster people’s interest in the things you want them to do, e.g. visit your landing pages, interact with you on social media, etc., by turning them into a game: a challenge to be accomplished, with a reward at the end.

Brands integrate game mechanics into their sites all the time. Some of them are so commonplace that you hardly notice them. For instance, the progress bar. You’re filling out a form online. Maybe you’re taking a survey, maybe you’re booking a vacation. Whatever it is, it’s turning out to be a rather lengthy process, with a number of different steps to go through.

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Topics: Social Media Marketing, rewards, progress bar, gamification, contests

Off the Beaten Path – 4 Unusual Inbound Strategies that Work

Posted by Spencer Powell

Mar 27, 2014 5:00:00 PM

Regularly create and post content. Use SEO to target potential customers. Have an active presence on social media networks. These are some of the basic principles of inbound marketing. They’re reliable, they’re tried and true… and maybe they’re getting just a bit boring. You’ve been stuck in the same old routine for so long now. Isn’t there something new and different you could try, without jeopardizing your success? There are a few things. Here are four less common inbound strategies with a proven track record.

QR Codes.

QR or Quick Response codes are those black and white squiggly patterns you see all around, that can be scanned by smartphones to deliver a message. They’re a great way of generating interest for your brand, while infusing it with a little mystery. What rewards will this code deliver? You have to scan to find out! You can use it to drive customers to your website by embedding landing page URLs. You can offer exclusive discounts they can redeem. You can even be a little silly and send secret messages for your audience to “decode.”

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Topics: Inbound Marketing, Kickstarter, QR Codes, social categorization, In-N-Out Burger

Frequently Asked Questions About Inbound Marketing

Posted by Spencer Powell

Mar 26, 2014 5:45:00 PM

Inbound marketing is becoming more and more prevalent with each passing year. Everyone is hearing about it, everyone is talking about it… But how many really understand it? At times, people ascribe an almost mystical quality to it: follow these simple procedures, and your brand promotion will improve exponentially overnight! But it’s important, if you’re going to implement an inbound marketing plan, that you cut through the myth and really understand how it works and what it’s all about. So here are some frequently asked questions about inbound marketing and their answers.

How long will it take to see results?

It depends on how much work you’re putting into it. How often are you creating content? How active are you on social media? Are you making an effort to connect with your audience and build their trust? These are just a few of the factors involved. Suffice it to say, it takes time. Don’t expect it to happen overnight. But if you really work at it, over the course of a few months, you can see real improvement in your brand promotion. And given a few more months, you can use that to help increase your leads and your sales as well.

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Topics: direct mail, Inbound Marketing, blogs, white papers, e-books, FAQ, Hubspot

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