It’s a Matter of Choice: Integrate an Inbound and Outbound Marketing Strategy

Posted by Spencer Powell

Apr 23, 2014 6:00:00 PM

Choices, choices. Life—and business—are difficult enough without being faced with having to make a choice of whether to stick with outbound (traditional) marketing methods or venture into the scary seas of inbound marketing. So we’re here to bring you the good news: YOU DON’T HAVE TO CHOOSE!

It’s entirely possible (advisable, even) to do both. In fact, we believe an integrated marketing strategywill take you further than a one-size-fits-all approach ever could. Here’s how:

Mixing Email Marketing with Direct Mail

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Topics: Content Marketing, Inbound Marketing, social media, Marketing Strategy


Design Tips for Landing Pages

Posted by Spencer Powell

Apr 20, 2014 5:45:00 PM

Landing pages are one of the most important—and often overlooked—aspects of marketing. When you drive people to your website, the landing pages are where you want them to end up. They’re useful for stirring up further interest in your brand and your products, and generating leads. But just driving people to your landing pages is only half the battle. The page that they land on needs to be interesting and engaging, to entice people to take the next step. Here are 5 tips for designing landing pages effectively.

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Topics: branding, Social Proof, Website Design, Landing Pages, design tips


An Open Letter to HBO GO

Posted by Spencer Powell

Apr 18, 2014 5:45:00 AM

Dear HBO,

You currently have some of the most popular programming on TV. Girls has become the voice of its generation—or a voice of a generation. True Detective has everybody talking. And of course, there’s the crown jewel, Game of Thrones, which, for the 18-35 demographic, is like pure crack cocaine in episode form. When it comes to television, you are the undisputed king, sitting atop your Iron Throne. Unfortunately, in terms of how you handle your online content, you’re sadly lacking.

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Topics: Content Marketing, Netflix, Game of Thrones, online videos, cable, HBO GO


Coca-Cola’s “Cure” for Social Media Addiction

Posted by Spencer Powell

Apr 17, 2014 6:30:00 AM

Mobile social media is literally everywhere. As long as you have your smartphone with you, you can check Facebook statuses, update your Twitter followers, and take selfies to share on Instagram, wherever you happen to be. It’s an incredible tool and, frankly, a marketer’s dream come true. But it comes with a price.

Many have lamented that this ability to stay constantly connected represents the downfall of real human interaction: we’re so busy with our faces glued to our phones that we don’t notice what’s going on in the world around us. Fortunately, Coca-Cola has come up with an elegant solution.

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Topics: Social Media Marketing, Mobile Marketing, Coca-Cola, video marketing, Super Bowl


Engagement Marketing – 3 Tips for Better Audience Interaction

Posted by Spencer Powell

Apr 15, 2014 5:00:00 PM

One of the keys to content and social media marketing is engaging with your audience in a meaningful way. Traditional forms of marketing are all one-way: you send out the message, and hope that your target audience not only receives but understands it. But social media provides a unique opportunity for two-way conversation with potential customers, to answer their questions, address issues, or just let them know you’re there, and you’re listening. Here are 3 tips for increasing the quality of your interactions with your audience

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Topics: Social Media Marketing, blogs, comments, polls, engagement marketing


Jimmy Fallon and Jimmy Kimmel – Using Social Media to Inject Life into Late Night

Posted by Spencer Powell

Apr 10, 2014 6:00:00 AM

Here’s a quick question: When was the last time someone you’re connected with on social media shared a funny YouTube clip from a recent late night talk show? Chances are, probably within the last few weeks. Next question: Who was the host? Probably Jimmy Fallon. Possibly Jimmy Kimmel. Clips from both of their shows tend to go viral every so often.

Final question: When was the last time someone you’re connected with on social media shared a funny YouTube clip from David Letterman or Jay Leno? Unless it was an interview with a celebrity that they really like, chances are, it hasn’t happened lately, if at all. That’s because the newer late night hosts tend to do something that the old guard doesn’t: they tailor their shows to a social media audience.

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Topics: Twitter, Social Media Marketing, YouTube, hashtags, Jimmy Kimmel Live, Jay Leno, Late Night with Jimmy Fallon, David Letterman, Tonight Show


Social Media in B2B Marketing

Posted by Spencer Powell

Apr 8, 2014 12:00:00 PM

Social media provides companies with a tremendous opportunity to connect with their customers. But what about companies that target other businesses, rather than individuals? Can social media still play a role in building up a brand? It can indeed. Here are five ways to use social media in B2B marketing.

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Topics: Twitter, Social Media Marketing, B2B, targeted ads, Linkedin, Facebook, data metrics


The Evolution of Content Marketing

Posted by Spencer Powell

Apr 4, 2014 12:30:00 PM

It’s been happening for a while now: content marketing is growing, becoming more prevalent and more mainstream. But as it’s been doing that, something else has been happening: it’s been evolving. At the beginning, simply having a blog for your company was novelty enough to draw in an audience. Nowadays, practically every person and corporation on the planet has a blog, Facebook and Twitter accounts, and more. So the face of content marketing has had to change along the way in order to continue its success.

How has content marketing changed? Well, one of the major things that’s evolved is the goal of your content. Originally, your main goal was to increase your visibility in search engines. All of your content was designed specifically to incorporate popular keywords in your field, in order to draw people in who were interested in those topics.

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Topics: Content Marketing, social media, blogs, SEO, buying cycle, keyword density


Top 10 Content Marketing Challenges and Priorities

Posted by Spencer Powell

Mar 31, 2014 10:00:00 AM

If you’re like a lot of businesses, you may have started your year with some strategic planning. Maybe you even did a SWOT review of your business: identifying your Strengths, Weaknesses, Opportunities, and Threats. A lot of businesses take that a step further and outline the specific challenges and priorities they plan to address during the year.

It’s a good idea to do the same thing with regard to your marketing efforts. What are your top priorities there? What are your biggest challenges?

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Topics: Sales, Lead Generation, marketing challenges, Marketing priorities, SEO brand awareness


Gamification – Turning Interaction into Reward

Posted by Spencer Powell

Mar 28, 2014 5:30:00 PM

Inbound marketing is serious business. It’s not all fun and games. But, well… sometimes it is. Or at least, it can be, for your audience. Gamification is the process of promoting user engagement or encouraging specific actions using game mechanics. Or, in simpler terms, it helps bolster people’s interest in the things you want them to do, e.g. visit your landing pages, interact with you on social media, etc., by turning them into a game: a challenge to be accomplished, with a reward at the end.

Brands integrate game mechanics into their sites all the time. Some of them are so commonplace that you hardly notice them. For instance, the progress bar. You’re filling out a form online. Maybe you’re taking a survey, maybe you’re booking a vacation. Whatever it is, it’s turning out to be a rather lengthy process, with a number of different steps to go through.

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Topics: Social Media Marketing, rewards, progress bar, gamification, contests


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