Last month, we talked about Taylor Swift’s beef with Spotify, and how her break with the site demonstrated a distinct lack of understanding of the benefits of content marketing. While that assessment still holds, we at TMR firmly believe in giving credit where it’s due. And though her content marketing may be lacking, it seems Taylor’s social media marketing skills are spot on.
Social Media Marketing,
The Super Bowl is a magical time of year for marketers. It’s instantly relatable and instantly appealing to most of the country. The fact that nearly everyone watches it makes it a perfect tie-in for all sorts of promotions and deals. But more than that, it’s the one time of year when everyone voluntarily watches the commercials.
Band of Brands
Happy Valentine’s Day! Valentine’s is one of the most lucrative holidays of the year, after Christmas and Halloween, and it would be irresponsible not to use that to your advantage, using it as a jumping off point to boost your company’s revenue. But that’s not all there is to it. Valentine’s is also a time to show people you care for them—and that includes your target audience and potential customers. It’s important to connect with your audience, and Valentine’s Day is a great opportunity for that. Here are a few tips.
It’s that time of year where we are all trying to get organized and be smarter than the year before. As we begin our journey in to the New Year and start setting goals for ourselves, let’s look at a few ways to be SMART about our goals for 2015.
Inbound Marketing Tool,
SMART Marketing Goals
Singer and musician Amanda Palmer knows a little something about online marketing and creating content. In 2012, the Kickstarter campaign for her album and tour raised over a million dollars: 10 times the initial goal. Some people criticized her for funding this endeavor using her fans’ money, rather than the bags of unoccupied cash that they assumed she must have lying around. Her response was more online content.
Art of Asking