4 Reasons Why Users Aren't Reading Your Blog Posts

Posted by Wes Powell

Aug 28, 2014 10:00:00 AM

Writing blog content is time-consuming and challenging for most business owners and marketers, and it gets worse when you check your analytics and find no-one is reading them.

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Topics: Business Blogging, Content Marketing, Inbound Marketing, SEO


Jurassic World’s Viral Marketing Campaign – Modern Techniques for a Prehistoric Promotion

Posted by Spencer Powell

Aug 25, 2014 4:45:00 PM

When Jurassic Park was released in 1993, it managed to become the highest grossing film of all time up to that point, and spawned an entire franchise. Now, however, it’s been over 13 years since the last movie in the series came out, and the brand doesn’t have as much pull as it once did. 

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Topics: Twitter, Social Media Marketing, American Airlines, Jurassic World, Jimmy Fallon, Jurassic Park


How to Target Your Audience – Do Your Research!

Posted by Wes Powell

Aug 23, 2014 12:00:00 PM

When doing any kind of brand promotion, your main goal is to appeal to a target audience. Before you can reach potential customers, you need to know who those potential customers are, where they are, and what the best way is to get their attention. The way you target them differs depending on your approach and strategy, but the first step remains the same. You need to know who your audience is and what they’re about before you can reach them. So how do you do that? You need to do your research. Here are 3 tips for researching your target audience.

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Topics: Inbound Marketing, target audience, interviews, Research, Focus Groups, Surveys


Use Curation as a Supply Vehicle for Your Content Marketing

Posted by Spencer Powell

Aug 20, 2014 2:00:00 PM

With the ongoing challenges facing business owners and content marketing practitioners to develop and publish new information regularly, content curation is a life-saving opportunity to catch a break here and there. Oh, and to show that you know what’s going on in the world, while at the same time building up your online following and brand awareness. Here are 4 ways to use curation as a content “supply line” for your business blogging that sets you free to run your business:

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Topics: Content Marketing, brand awareness, content curation


This Drop Dead Simple Email Strategy Gets Our Best Open Rates

Posted by Spencer Powell

Aug 19, 2014 3:40:00 PM

Email is still one of the best ways to get in front of your audience...but people are still busy and a TON of email gets deleted.  So, as marketers, we're always looking for easy ways to get more emails opened, seen, and ultimately clicked on!  

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Topics: Inbound Marketing, email marketing best practices, email marketing, Email Open Rates


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