Content Marketing Strategy: How 30% of our Leads came from 2% of our Website Traffic

Posted by Spencer Powell

Mar 25, 2015 9:37:00 AM

Everyone is talking about content marketing today.  And rightly so.  Great content marketing drives traffic. Great content marketing drives leads.  At least that's what people are saying.  Are you finding that to be true for your business?  If not, I'm going to break down one of the simplest methods for driving massive lead flow with minimal effort.  But first, let's look at what people are saying about content marketing and why it's so important.

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Topics: Content Marketing, Guest Blogging, Content Marketing Strategy, Content Strategy


What Are Your Content Marketing Values?

Posted by Wes Powell

Mar 21, 2015 4:45:00 PM

Content marketing is all about value. You provide something of value to your potential customers (helpful advice, how-to tutorials, entertainment, etc.) in the hope that they will in turn give something of value to you (a sale). But in addition to value, which is quantifiable, success in content marketing also relies on values, which are a bit more abstract. Confused? Well, ask yourself these two questions, with regards to content marketing:

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Topics: Content Marketing, branding, customer experience, values


Why an SEO “Guarantee” Is No Guarantee

Posted by Spencer Powell

Mar 14, 2015 12:30:00 PM

SEO is constantly changing. Tactics today are completely different from what they were even just a couple of years ago. SEO is still important to your inbound strategy, but it’s so hard to keep track of what actually works and what doesn’t. So you’ve decided farm it out and hire an SEO firm to take care of your search engine rankings. 

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Topics: SEO, search results, Google Algorithms, scams


New Tips and Tricks for Lead Generation

Posted by Wes Powell

Mar 8, 2015 12:00:00 PM

Create good content. Include a call to action. Link back to a landing page. That’s the basic formula for lead generation. But of course, that’s hardly all there is to it. There are all sorts of ways to generate leads, and all sorts of places where they can be found. Are you feeling stuck in a rut as far as lead generation goes? Looking to try new things? Here are four new tips to help you expand your horizons.

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Topics: Inbound Marketing, PPC, Lead Generation, Landing Pages, contests, Surveys


The Spicy Meatball Effect – Leveraging Content with Marketing

Posted by Spencer Powell

Mar 3, 2015 5:30:00 AM

One of the most popular television commercials of all time is the Alka Seltzer “spicy meatball” ad. In a commercial-within-a-commercial, an Italian man is filming an ad for meatballs, which he must bite into over and over again as the take keeps getting messed up. As his character continually extols the spicy meatballs, the actor soon gets indigestion and has to reach for the Alka Seltzer. 

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Topics: Content Marketing, analytics, branding, Alka Seltzer, viral videos, spicy meatball effect


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