Content is King. Yes, indeed it is—but it’s not going to stay that way if it doesn’t generate results. How do you know if it is? Well, if you are allocating any of your time and money to content marketing, you must take some time to track your results. People in your target audience must see your content, read it, and take action for your campaign to succeed. If you are not tracking your results, you will not be able to tell which tactics are working and which ones need a little tweaking. Use this checklist to see if your inbound marketing campaign is working as intended.
Mashable reports that conversion rate is one of the biggest indicators as to whether an agency's content marketing efforts are paying off. Your conversion rate is simply the number of people who take a desired action after seeing your content. If your goal is to get people to sign up for your company newsletter, you can figure out your conversion rate by comparing the number of people who visited your opt-in landing page with the number of people who actually signed up for the newsletter. If 10,000 people visit the page and 100 of them sign up, you have a conversion rate of 1 percent.