The Facebook Like Experiment and What It Means for You

Posted by Spencer Powell

Sep 17, 2014 12:15:00 PM

“Like us on Facebook!” These words are prevalent throughout the Internet. Much more than simply Liking a person or brand’s official Facebook page, you can also Like their content all over the web. Every blog, article, or video that gets posted has a Like button attached to it, so that once you’ve experienced it for yourself, you can easily share it with your friends. Essentially, anything you can like, you can Like. 

But what if you just went and Liked absolutely everything? Mat Honan of Wired recently sought to find out. He conducted an experiment: For two days, he would press the Like button on absolutely everything. Every status posted, every photo uploaded, every article shared, and every person, company, or brand suggested. Absolutely everything. 

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Topics: Social Media Marketing, Facebook, algorithms, Likes, Mat Honan, Wired, branded content, newsfeed

3 Types of Content to Avoid

Posted by Spencer Powell

Sep 12, 2014 6:15:00 AM

If we’ve said it once, we’ve said it a hundred times: the key to promoting your brand is content, content, content. The more you have, the more visible you become to your target audience, and the better established your brand becomes. However—and this may seem odd of us to say—not all content is good. If you’re not careful, there are a variety of content traps you can fall into, that will end up doing more harm than good for your brand. Here are three types of content to avoid like the plague. 

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Topics: Content Marketing, videos, white papers, blog posts, Guest Blogging, Duplicate Content

How to Help Your Buyer Recognize the Need for Your Product or Service

Posted by Spencer Powell

Sep 9, 2014 8:00:00 PM

It’s all about that “Aha” moment! Before anyone can be interested in buying your product or service s/he has to know whether or not they need it. Helping your target customer to identify their need is a primary function of your content marketing. Here’s how to make it happen: 

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Topics: Content Marketing, Inbound Marketing, Target Market, Buyer Persona

3 Content Marketing Rules and How to Break Them

Posted by Spencer Powell

Sep 6, 2014 5:45:00 AM

By now, there are probably hundreds of blog posts out there purporting to lay out for you the rules of content marketing. Follow these rules, step by step, and your brand will have guaranteed success. The problem is, of course, that different marketing experts can’t seem to agree on what the rules actually are, or which ones are the most important. 

The fact is, every company is different, and so is every approach to content marketing. There is no single formula that will guarantee you success. There are no rules. There are only guidelines to help you on your way. It’s up to you to use those guidelines to build a strategy that works for your company. Sometimes that means following “the rules.” Sometimes that means breaking them. Here are a few commonly circulated content marketing rules and how breaking them might help your company more than following them. 

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Topics: Content Marketing, videos, branding, SEO, rules

Top Secrets Of Nurturing Your Online Leads Effectively

Posted by Wes Powell

Sep 2, 2014 10:00:00 AM

You’ve got the lead. Your content marketing program is paying off nicely and you’re getting tons of users downloading your ebook and giving you their email addresses. Now what? How do you turn those leads into actual sales? By nurturing them through the buying cycle until they are ready to make a purchase decision, that’s how. And if you’re a fairly small business with limited resources, that can feel like a tall order. Don’t despair: there are ways to follow up your leads without needing an army of sales reps at your disposal! 

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Topics: Inbound Marketing, social media, Lead Nurturing


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