3 Social Media Metrics You Need

Posted by Wes Powell

May 29, 2015 4:30:00 PM

Your brand is on Facebook, Twitter, Instagram, and all the other major social networks. You work hard to promote yourself and your content, interact with your audience, etc. But how do you know what good it’s really doing? All the Likes and Follows in the world mean nothing if it’s not actively helping you increase sales. How do you determine if it is? Here are three of the most important social media metrics to help you figure that out. 

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Topics: Social Media Marketing, Lead Generation, Meltwater, Google Trends, social metrics, Google Insights, SocialMention


4 SEO Strategies You Don’t Need Anymore

Posted by Spencer Powell

May 19, 2015 12:30:00 PM

We’ve talked before about how search engine optimization is changing as Google’s algorithms get stricter and stricter about what they allow in the top spots. We’ve told you how you shouldn’t abandon SEO entirely, and discussed what strategies you should use to keep up with the new rules. But what about the parts of your strategy that are, in fact, obsolete? Which SEO strategies are no longer relevant? Here are four that you can stop using

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Topics: SEO, Guest Blogging, Google Algorithms, Google indexing, keyword stuffing, anchor text


Spelling Counts! – Why Attention to Detail in Your Content Matters

Posted by Wes Powell

May 11, 2015 12:00:00 PM

In today’s world of text speak, chat speak, and a host of acronyms to express every conceivable emotion, things like proper spelling and grammar seem to have fallen largely by the wayside. As long as everyone knows what you mean, it’s not really that important to spell everything correctly, is it? We’re not in English class anymore, after all. That may be true in your personal correspondence, but when it comes to your brand, taking on that attitude can kill your content

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Topics: Content Marketing, spelling, grammar, formatting


The End of Google+ – What It Means for You

Posted by Spencer Powell

May 5, 2015 10:00:00 AM

Are the rumors true? Is Google+ really dead? Well, “dead” may be a strong word. It’s in a state of transition, though. The announcement came back in March that the social media platform will be split into two separate services: photos and streams. Both will still continue under the Google+ umbrella, but the transition has many experts speculating that this is the beginning of the end. 

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Topics: Social Media Marketing, Google, Google+, shared endorsements, +1, photos, Communities, Streams


63 Content Marketing Ideas to Keep Your Website Fresh and Interesting

Posted by Spencer Powell

Apr 27, 2015 6:02:00 AM

Sometimes you just can’t muster up any fresh ideas for content. 

But that doesn’t mean you’ve run out of opportunities. You simply need something to ignite the content fire. And that’s what we’re here to do today. 

This list of 63 content marketing ideas will boost your imagination, spark creativity and inspire your next successful project. Bookmark it and refer back for anytime you need some fresh inspiration. 

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Topics: Content Marketing, Content Marketing Strategy, Content Marketing Ideas


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