Late Adopters – How to Catch Up on Social Media if You’re Just Getting Started

Posted by Wes Powell

Jul 29, 2015 5:30:00 PM

It took you awhile, but you finally started to develop a social media presence. At first, you didn’t want to waste effort on something that might just be a passing fad. Then after that, you didn’t really see the need for your company to have a Facebook page or a Twitter account. 

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Topics: Twitter, Social Media Marketing, Facebook, Collaboration


Gifs and Emojis – Can They Work for Branding?

Posted by Spencer Powell

Jul 22, 2015 12:30:00 PM

A big part of success with inbound marketing, and particularly with social media marketing, is staying on top of the latest trends. To be able to meet your audience on their level and communicate in their language is essential for making a connection. 

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Topics: Social Media Marketing, Buzzfeed, emojis, gifs


How to Use How-To Articles

Posted by Wes Powell

Jul 10, 2015 1:00:00 PM

What’s the simplest, most effective way to catch your audience’s attention with your content and drive them to your website? There are a lot of theories, but our personal favorite is the How-To article. It’s helpful, it’s convenient, and it shows potential customers that you have what they need and know what you’re talking about when it comes to their issues. 

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Topics: Content Marketing, SEO, how-to articles


Navigating the Challenges of Content Marketing

Posted by Spencer Powell

Jul 4, 2015 3:00:00 PM

On the surface, content marketing is a fairly simple process. You create the content that your customers want in order to draw them to your site, then you show them why your company is what they’re looking for in order to gain their business. Easy, right? But of course, that’s far from all there is to it. 

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Topics: Content Marketing, white papers, eBooks, audience engagement, challenges


Creating Incentives for Audience Interaction

Posted by Wes Powell

Jun 22, 2015 5:45:00 PM

The ultimate point of creating content is audience interaction. You can have millions of people read everything you post, but if no one interacts with your content, you can’t generate leads, and you can’t make sales. So how do you go about getting people to interact with your brand? There are plenty of ways to encourage interaction, but one of the most effective is to offer incentives. Giving your potential customers an extra way for your brand to benefit them is a great attention-getter. Here are a couple of ways to incentivize audience interaction

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Topics: Social Media Marketing, contests, Incentives, AMA


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