Inbound Marketing for Small Business Podcast

Inbound Marketing for Small Business - Spotify and Linkedin

  

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Episode 44 - Spotify Success

This week episode of Inbound Marketing for Small Business starts with Jimmy and Spencer talking about how Americans used mobile to set Valentine's Day plans. It showed that as the deadline came to find a restaurant, the use of mobile searches spikes to 62 percent of all US-based national chain restaurant queries.

The two then discuss how Spotify now is gaining 8,000 daily paid subcribers. Hint on how they did it - Marketing.

After, Spencer and Jimmy give tips to more effectively use Linkedin through some overlooked features.

To end the podcast the duo talks about strategies to write compelling headlines.

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Inbound Marketing for Small Business - Super Bowl 2012 and Pinterest

  

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Episode 43 - Super Bowl 2012 and Pinterest

This week in inbound marketing for small businesses weekly, the guys re-cap some of the ads from the Super Bowl and talk about some mobile usage during the game vs. before the game.

Next, the dive into Pinterest again.  It sure does seem to be the hot topic right now, so Spence and Jimmy start talking about how you can actually leverage this site for business and not just spend more time on another social network.

Finally, they discuss sales and marketing integration and a few tips for really leveraging some of the tools online.

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Inbound Marketing for Small Business - Pick up the Phone

  

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Episode 42 - Pick up the Phone

Jimmy and Spencer have a lot to discuss in the 42nd episode of Inbound Marketing for Small Business.

First, the two talk about Facebook filing their $5 billion IPO and why it's important to small businesses. Then they discuss how Americans used mobile phones to help them with purchasing decisions through the holiday season - did you know that a quarter of cell phone owners used their mobile phones to compare prices while in the store?

Do you also know which social media platform is proven to be better for lead generation, between Facebook, Twitter and LinkedIn?

Come to Hubspot Inbound 2012 – August 27-30, in Boston - www.inboundconference.com

Jimmy and Spencer also discuss the 5-minute rule, which stats that inbound marketing leads closes 22 times more often when contacted in 5 minutes - so pick up the phone!

Finally they conclude with a tip on how to have your email signature help in your marketing efforts.

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Inbound Marketing for Small Business - Facebook Marketing Tips and SEO

  

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Episode 41 - Facebook Tips and SEO

This week, Spence and Jimmy discuss the explosion of tablet ownership over the last 30 days and why this is important for your marketing efforts.  They also touch on Apple's huge success over the last quarter and year.

In the bulk of the episode, the guys talk about some things you can do on Facebook to improve your marketing efforts as well as some updated SEO tips.  They debate the importance of meta descriptions and get into some little known ways to improve a page with optimization.

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Inbound Marketing for Small Business - Overview

  

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Episode 40 - Overview of the Methodology

It's the time of the year when we resolve to be better, to do better, and to have it better. In order to acheive our aspirations we must first know what steps we must take. So to point you in the right direction, Jimmy Donnellon and Spencer Powell break down the three pillars of inbound marketing, Get Found, Convert and Analysis in this week's episode. The two explain the aspects of each pillar and what makes an inbound marketing campaign most successful.

The duo also discuss the SOPA protests. Recorded on the day of the major online protests by Google, Wikipedia, Reddit and others, January 18th, they see a strong movement against the bill. Spencer mentions a letter from artists opposing measure.

Letter from Artist opposing SOPA>>>

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Inbound Marketing for Small Business - SOPA and PIPA

  

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Episode 39 - SOPA and PIPA

This week, Spencer and Jimmy spend the first part of the podcast discussing SOPA - "Stop Online Piracy Act" and PIPA - "Protect Intellectual Property Act".  They dive into why this is such a big deal for marketers...and especially inbound marketers. 

They follow this up with some cool gadgets from CES, the Consumer Electronics Show in Las Vegas.

Finally, they continue the discussion on planning for 2012 by talking about creating a social media calendar. 

Don't forget to tune in each week for more insights on getting leads, converting and evaluating to improve.  Thanks to all of you listening each week!

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Inbound Marketing for Small Business - Small Business in America

  

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Episode 38 - Small Business in America

This week in inbound marketing for small business, Spence and Jimmy discuss the launch of the Kindle Fire and how that affects the iPad.  They also dive into how Twitter can be a useful tool for predicting and tracking trends.

In the bulk of the episode, the guys jump into an infograph on small businesses in America.  They dive into some of the important statistics and talk a little but more about planning for 2012.

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Inbound Marketing for Small Business - A Look Forward to 2012

  

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Episode 37 - Looking to 2012

Jimmy Donnellon and Spencer Powell look forward to 2012. The two make some predictions on emerging trends, companies that will find success in the new year, and what will happen in the social media world.

Both agree that Amazon will have a good year and Spencer predicts Microsoft will have a strong 2012. They also agreed that mobile will have a major impact next year and how businesses can take advantage of this emerging channel.

Jimmy suggests that businesses should start the year looking at the whole picture by building a content matrix and evaluating your overall plan. Spencer says that those companies need to perfect their web knowlegde and become web savvy.

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Inbound Marketing for Small Business - 2011 Year in Review

  

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Episode 36 - 2011 Year in Review

This week Jimmy Donnellon and Spencer Powell take a look back at 2011, discussing the changing in Inbound Marketing and the importance of Social Media and quality content.

The two review the continuing rise of twitter and Google as well as look at how blogging has stayed as an excellent way to generating content. They also discuss how companies have engaged with their audiences through various channels.

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Inbound Marketing for Small Business - 10 Marketing Must Do's

  

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Episode 35 - 10 Marketing Must Do's

In episode 35 of Inbound Marketing for Small Business Weekly, Jimmy and Spencer discuss 10 marketing must do's for 2012.  They talk about goal setting all the way down to action steps - what you absolutely MUST put into your plan for 2012.

In additon, they discuss some helpful tips for thinking about your website.  Where do people look on the screen?  Are texts or images better?  Listen in and find out all the tips you need to make your website work harder.

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