Plan Now for the Holidays and Ranking Factor Results

Posted by Jimmy Donnellon

Aug 24, 2015 2:20:19 PM

Listen to episode 193

Listen to episode 192

Over the last two week we've discussed a few interesting topics. Last week we evaluated the results from the MOZ Search Ranking Factors survey found on https://moz.com/search-ranking-factors/survey and this week we talk about how now is the time to start preparing your campaigns for the upcoming holiday season.

Listen to both episodes for great insights on how to improve your inbound marketing!

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Topics: Inbound Marketing


What is a Persona?

Posted by Jimmy Donnellon

Aug 12, 2015 10:53:26 AM

Listen to episode 191

We explain persona - what they are and why you need them.

It's more than just your target audience.

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Topics: Inbound Marketing


When and How to Follow Up on Inbound Leads

Posted by Jimmy Donnellon

Aug 5, 2015 12:14:00 PM

Listen to episode 190

How should your sales team should follow up on leads? Should you just let your lead nurturing do the work or pick up the phone?

We answer with some guidelines we've seen in practice.

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Topics: Inbound Marketing


Should You Cut Content Creation

Posted by Jimmy Donnellon

Jul 17, 2015 4:19:01 PM

Listen to episode 188

To cut costs a client of ours asked to "Cut the Content" so we wanted to address this question in this week's episode. We discuss the importance of content and how to get more value for what your business creates.

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Topics: Inbound Marketing


New Facebook Ad Changes and Inbound Customer Service

Posted by Jimmy Donnellon

Jul 13, 2015 11:25:08 AM

Listen to episode 187

We discuss the update Facebook recently announced that they will not be charging for like, shares or comments in CPC campaigns.

We then talk about an poor experience we had with a phone company and introduce the concept of Inbound Customer Service to delight clients throughout all lifecycle stages.

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Topics: Inbound Marketing


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