How to Write a Great Fundraising Letter

Posted by Wes Powell

Dec 9, 2016 5:30:00 AM

How-to-Write-a-Great-Fundraising-Letter.jpgSometimes we get so focused on the marketing technology that’s at our fingertipsthat we lose sight of what our real marketing goals are. Successful marketing isn’t really about reaching the maximum number of people for the smallest amount of money. It’s really about reaching the right people with the right message—and moving them to action.

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Topics: direct mail, Direct Mailer, Fundraising

What is Offset Printing—And Why Does It Matter for Mailing?

Posted by Wes Powell

Nov 29, 2016 6:15:00 AM

What-is-Offset-Printing-And-Why-Does-It-Matter-for-Mailing.jpgWhen you use direct mail as part of your overall marketing strategy you’ll have to make some decisions about how you’re going to get your mailer (whether it’s a card, a self-mailer, a brochure, a catalog, etc.) printed. You’ve got to print something before you can mail it. One of the choices you’ll have is whether to use offset printing or go with digital printing.

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Topics: Printing Services, Direct Mailing, Print Marketing

Understanding How to Use Large Format Printing in Mailing

Posted by Wes Powell

Nov 23, 2016 10:17:00 AM

Understanding-How_to-Use-Large-Format-Printing-in-Mailing.jpgSometimes the best approach to making a big impact with your marketing efforts involves “going large.” By that, I mean taking advantage of something called large format printing.

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Topics: Printing Services, Print Marketing, Large Format Printing

4 Favorite Creative Print Marketing Examples

Posted by Spencer Powell

Nov 21, 2016 9:22:00 AM

4-Favorite-Creative-Print-Marketing-Examples.jpgSometimes it’s inspiring, educational, and just plain fun to take a look at what other businesses do with their direct mail efforts. In that spirit, here’s a look at four of our favorite direct mailings that exemplify creativity and innovation.  We hope you’ll be inspired you as you think through your direct mail approach moving forward.

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Topics: direct mail, Printing Services, Print Marketing, postcard printing

How Much Does it Cost to Mail a Postcard?

Posted by Spencer Powell

Nov 16, 2016 6:31:00 AM

How-Much-Does-it-Cost-to-Mail-a-Postcard.jpgOne of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively.  Cards are relatively simple and fast to design, write, print, and mail. And as far as expense goes, they are one of the biggest bargains in the world of direct mail. Here’s a post that looks at a number of reasons that postcard mailings are a great way to reach your audience.

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Topics: direct mail, Postcards, postcard printing, direct mail postcards

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