How to Make Direct Mail Work for B2B Markets

Posted by Wes Powell

Mar 28, 2015 10:00:00 AM

How-to-Make-Direct-Mail-Work-for-B2B-MarketsThe common view of direct mail is one of a campaign that delivers marketing materials directly into the mailbox of potential customers. Usually, those customers are the consumers, and the idea of using the same method to reach business-to-business (B2B) clients simply doesn’t occur. That’s not entirely accurate, however, as marketers have found business mailing lists to be a powerful way to reach prospects and generate sales leads.

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Topics: direct mail, market segmentation, customer persona, QR Codes, 2014

How To Have a More Exciting Inbound Marketing Plan In 2014

Posted by Spencer Powell

Dec 29, 2013 12:00:00 PM

How-to-Have-a-More-Exciting-Inbound-Marketing-Plan-in-2014A few years ago, inbound marketing was on the cutting edge of brand promotion. It was the new and innovative tactic. Now, with a new year right around the corner, inbound strategies stand poised to enter the mainstream and become more popular and widespread than ever before. Which, in many ways, is a good thing. It means that the old, ineffective marketing tactics are finally going the way of the dodo. The future is content.

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Topics: Inbound Marketing, blogs, content, personalized marketing, podcasts, sales conversions, New Year, 2014, customer insight

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