Is There Such Thing As Bad Publicity?

Posted by Spencer Powell

Nov 30, 2013 6:15:00 AM

Is-There-Such-a-Thing-as-Bad-Publicity“There’s no such thing as bad publicity,” is a common saying in marketing. A company may make a huge mistake or even get caught doing things that are unscrupulous or illegal. Everyone comes together to condemn what they’ve done, or to laugh at their ineptitude. But even so, that means people are talking about the company. The brand name is getting exposure and people will remember it.

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Topics: Adobe, social media marketing, publicity, Twitter, Miley Cyrus, Teddy Roosevelt

6 Reasons Your Business Blogging Isn't Working

Posted by Spencer Powell

Nov 22, 2013 3:00:00 PM

6_Reasons_Your_Business_Blogging_Isnt_Working_-_And_How_to_Fix_ThemBlogging is one of the best methods of updating your company website on a regular basis. To rank well in search, it’s necessary to have fresh content frequently but let’s face it, you can only rewrite your copy so many times, right?

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Topics: Adobe, business blogging, content marketing, social media

Spencer And Taylor’s Favorite Facebook Likes

Posted by Spencer Powell

Apr 5, 2013 5:45:00 PM

A good Facebook page is instrumental in promoting a successful brand. It gives you the opportunity to connect with your audience and keep them informed about your company, products, etc. But it’s more than that. The best pages are the ones that use their posts to get users actively interested and even excited about what they have to say. So who’s doing that? We asked our own marketing team what some of their favorite Facebook pages were. Choosing just a few wasn’t easy, but here’s what we (me and Taylor Vowell, our web designer) dubbed our social media Friday Favorites.

Spence and Taylors Favorite Facebook Likes 1
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Topics: social media, George Takei, Under Armor, Dr. Pepper, Cheez-It, Adobe, Facebook Topics

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