Direct Mail: Why an Old School Approach Still Works in an Online Age

Posted by Spencer Powell

Jul 20, 2016 10:00:00 AM

Direct_Mail-_Why-An-Old-School-Approach-Still-Works-In-an-Online-Age.jpgMore than 20 years ago business experts were starting to say, “The internet changes everything!” As it turns out, they were right. It’s hard to imagine a business or organization today without a web presence.

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Topics: Direct Mail Marketing, advantages of direct mail marketing, integrating direct mail and online efforts, how direct mail improves online marketing efforts

Why Direct Mail Keeps On Going

Posted by Wes Powell

Jun 30, 2015 10:00:00 AM

Why-direct-mail-keeps-on-goingHave you ever noticed how some things just seem to have staying power? There are some things that just keep on going. The Energizer Bunny™ keeps on going and going. The Rolling Stones are still touring. And the Chicago Cubs are still in pursuit of a World Series win (and according to the Back to the Future movies, 2015 is their year!). 

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Topics: Direct Marketing, including direct mail in your marketing mix, advantages of direct mail marketing, effectiveness of direct mail

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