Posted by Spencer Powell
Aug 30, 2013 7:00:00 PM
The difference between inbound and outbound marketing is like the difference between archery with a bow and arrow and archery with a grenade launcher. Inbound marketing finds and targets a very specific audience that will benefit from what they have to say. Outbound marketing spreads its message out everywhere in the hope that the people who will benefit from it are among those who see it.