A successful content marketing plan is geared toward bringing people in and turning them into leads and ultimately customers. The more successful a content marketing campaign is, the more people are brought in. There are a lot of different factors to keep track of to ensure the continued success of a campaign, and the ensuing ballooning customer data can be overwhelming. A software platform like HubSpot can help organize that data and determine how best to use it to get maximum exposure and maximum benefit from your content. Here are some tips for how to use HubSpot to maximize your social reach.