It’s No Secret – The Fall And Rise Of J.C. Penney

Posted by Spencer Powell

Jul 14, 2013 11:15:00 AM

Its No Secret The Fall And Rise of JC PenneyJ.C. Penney has been one of the most respected department stores in America for more than a century. But recently it went through some rebranding that threatened to jeopardize that. Hiring Apple’s senior vice president of retail operations, Ron Johnson, to be their new CEO, seemed like a good idea in the beginning. But the changes implemented under his leadership weren’t well-received. Features like a “Denim Bar” inspired by Apple Stores’ “Genius Bar,” and store employees armed with iPod Touch devices to assist customers were things that may have worked in a computer store, but found little success in a department store setting.

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Topics: Content Marketing, J.C. Penney, Ron Johnson, Apple, It’s No Secret


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