5 Secrets to a Successful Direct Mail Campaign

Posted by Spencer Powell

Sep 22, 2015 10:00:00 AM

Direct mail is alive and kicking, providing something email never can: the satisfaction of something tangible on the doormat or in the mailbox. Make sure you follow through on that little frisson of pleasure receiving a piece of mail creates by making your mailed offer relevant, personal and valuable.

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Topics: direct mail success, CTAs, audience targeting

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