B2B vs. B2C – Inbound Marketing Approaches

Posted by Spencer Powell

Oct 24, 2013 10:45:00 AM

B2B vs B2C Inbound Marketing ApproachesThere’s a lot of content out there geared toward marketers. How to increase your web traffic, how to increase your sales, etc. If you look at it, you’ll notice that some of this content has the words “for B2B” tacked onto it, while other content has “for B2C.” What’s the difference?

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Topics: Inbound Marketing, social media, blogs, videos, white papers, e-books, B2B, B2C

Picking Your Battles – Choosing the Right Social Networks To Promote Your Brand

Posted by Spencer Powell

Sep 22, 2013 11:00:00 AM

Picking Your Battles Choosing the Right Social Networks to Promote Your BrandThere are tons of social networking sites out there. There’s Facebook and Twitter, of course, at the top of the ladder, with Google+, Instagram, Pinterest and others below them, and a number of smaller, more specialized sites below that. If you want to succeed in marketing, having a social media presence is essential. But where should you focus that presence? Even if you have a fulltime social media guru on your inbound marketing team, whose sole job is to maintain all of your social networks, there are just too many to cover them all effectively. Social networking is about personal interaction and communication with your followers. The more networks you have to juggle, the less time you have to spend on them individually, and the more impersonal each one becomes.

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Topics: Twitter, Social Media Marketing, B2B, Instagram, Vine, Pinterest, Google, Tumblr, Snapchat, Facebook Topics

State of Inbound Marketing Report: TMR’s Takeaways

Posted by Spencer Powell

May 31, 2013 11:30:00 AM

describe the imageHubSpot recently released its fifth annual report on inbound marketing. It’s 175 pages, detailing trends, tactics, statistics and more. If you have the time, it’s definitely worth reading. If you don’t, here are our favorite highlights:

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Topics: Inbound Marketing, social media, blogs, B2B, B2C, Hubspot, ROI, Sales, Lead Generation, SEO

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