We’ve discussed before how important videos are to your content marketing strategy. But what’s often overlooked is the role that videos play in social media marketing. For one thing, YouTube isn’t just a platform for hosting videos. It’s a whole community, whose users often interact with one another. And it’s important to consider that when creating your channel and deciding what content to post on it.
Not only that, video can be an effective tool to use on your other social media platforms as well. Particularly now that Facebook has begun playing videos automatically in users’ newsfeeds, your video content needs to be tailored for social media. How do you do that? Here are five types of videos you can post to engage your social media circles.