SEO in the Aftermath of Keyword Density

Posted by Spencer Powell

May 19, 2014 6:15:00 AM

SEO-in-the-Aftermath-of-Keyword-DensityIf you have your finger on the pulse of inbound marketing news, you’ve no doubt seen a myriad of articles declaring SEO to be dead. In fact, people have been trying to declare it dead for years now, and will no doubt continue to do so for a number of years more. Currently, they seem to have a bit more grounds than usual, though. We’ve discussed before how Google has changed their algorithms so that keyword density—previously SEO’s bread and butter—is no longer nearly as big a factor when it comes to search results. And in fact, using your keywords more than two or three times in a single piece of content is said to get your page penalized, rather than promoted. So is this it? Is SEO really dead this time?

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Topics: Twitter, Bing, SEO, Google, Facebook, keyword density


Think Globally, Market Locally – Targeting Customers In Your Area

Posted by Spencer Powell

Feb 22, 2014 6:15:00 AM

Think-Globally-Market-Locally-Targeting-Customers-in-Your-AreaThey don’t call it the World Wide Web for nothing. With the touch of a button, your message can reach people from Sydney to Tokyo to St. Petersburg. But what if you just want to reach the people down the street? International exposure is all well and good, but if you have a small business that services a single area, you’d rather concentrate your efforts on them, rather than people halfway across the world. How do you do it? Here are four ways. 

  1. Use Geographical Keywords. You (hopefully) already optimize your content around relevant keywords in order to attract the people who are looking for what you have to
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Topics: Inbound Marketing, Yahoo, Bing, local marketing, Google, directories, local events, live tweeting, publications, targeting customers


Where To Find Content Marketing Ideas

Posted by Spencer Powell

Oct 20, 2013 5:15:00 AM

Where to Find Content Marketing IdeasIt’s been said over and over again that one of the keys to success with content marketing is volume. If you’re not posting enough, then you’re not making a lasting impression on your target audience. Out of sight, out of mind.

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Topics: Content Marketing, YouTube, blogs, videos, Amazon, FAQ, Soovle, Yahoo, Bing, Linkedin, Google


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