Planning For Spontaneity – Being Prepared For Marketing Opportunities In Real Time

Posted by Spencer Powell

Aug 29, 2013 5:00:00 AM

Planning for Spontaneity Being Prepared for Marketing Opportunities in Real TimeIn early February of this year, the second half of Super Bowl XLVII came to a sudden, unexpected halt when the power went out, stopping play for 34 minutes. Millions of Americans were sitting around their televisions, waiting for the game to resume and wondering what to do in the meantime. Then Oreo gave them a suggestion.

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Topics: Twitter, Social Media Marketing, hashtag, Oreo, Super Bowl XLVII, blackout


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