Does Your Content Pass the Blink Test?

Posted by Spencer Powell

Oct 22, 2013 11:00:00 AM

Does Your Content Pass the Blink TestDon’t blink. Don’t even blink. Blink and you’re dead. At least, your content is. When someone lands on your site for the first time, you have only the blink of an eye—or really, about three to five seconds, statistically—to capture the attention of someone looking at your website and convince them that your content is worth their time. If it is, they’ll stick around and peruse it further. If it’s not, they’ll leave the page and move on to the next site. In other words, first impressions are everything. But how do you make your content compelling enough to appeal to someone in the blink of an eye? Here are some tips for helping your content to pass the Blink Test

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Topics: Content Marketing, blog, blink test, image, picture, headline, numbered list, Doctor Who

Planning Ahead – How an Editorial Calendar Can Simplify Your Life

Posted by Spencer Powell

Jul 22, 2013 4:15:00 PM

Planning Ahead How an Editorial Calendar Can Simplify Your LifeWhether it’s a blog, a podcast, a video channel, or something else, producing regular content is the key to maintaining brand visibility. And not just any content, but high quality, relevant content that will keep your audience coming back for more. So the question is, how do you do that? How do you keep coming up with content, day after day, week after week, that’s fresh and original and will keep your audience interested?

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Topics: Inbound Marketing, YouTube, blog, podcast, content creation, editorial calendar, video channel, WordPress

Why You Should Make Fresh Blog Content a Priority

Posted by Taylor Vowell

Aug 6, 2012 6:25:00 AM

make-fresh-blog-content-a-priorityBlogs have two roles in today’s marketplace. One is communication and interaction with your audience. Number two is a search engine optimization benefit, which means higher visibility in search. The Internet gets updated constantly, but one of the recent critical search engine updates involves the freshness of your content. Adding fresh content to your blog will give you an advantage with both your readers and the search engines. Fresh, high-quality content is living content that is well-written, added to or updated on a regular basis. It is new content written for real people reading your blog, not the search engines.

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Topics: blog, Blogging, Blogging Tips, Blogging Content

Tips to Optimize Your Blog for Search

Posted by Jimmy Donnellon

Aug 3, 2012 6:17:00 AM

optimize-blog-search-tipsThere are multiple reasons to maintain an active blog for your business today. It should be fresh and engaging, communicate with your target audiences and give you maximum visibility in the search engines.  You can do some of your own search engine optimization as you go about publishing your posts.

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Topics: blog, Blogging, Blogging Tips, Search Engine Optimization, Optimize Blog

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