Why Inbound Marketing Matters

Posted by Spencer Powell

Aug 21, 2013 4:30:00 PM

Why Inbound Marketing MattersWhat’s the big deal about inbound marketing? It’s a new tactic for brand promotion, sure. But it seems like there’s always some new promotional tactic being circulated. Is this one really worthwhile? Will it really help you increase your sales? Can’t you just stick to the tried and true methods of traditional marketing? Well, you could. But you’d be missing out on tremendous potential to increase your brand’s visibility and ultimately improve your sales. It’s more than just some flash in the pan marketing tactic. Here are three reasons why inbound marketing matters to your company.

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Topics: Inbound Marketing, Outbound Marketing, Inbound Marketing 101, traditional marketing, billboards, magazine ads, TV spots, blog posts, ROI


Subverting the Inverted Pyramid – Rethinking How We Write Blogs

Posted by Spencer Powell

Jul 26, 2013 4:45:00 AM

Subverting the Inverted Pyramid Rethinking the Way We Write BlogsIt’s been a longstanding rule of journalism that stories should be written in the inverted pyramid style. Begin with broad statements of the most important information, then go into more and more details as the article progresses. The reason for this is simple: a lot of people don’t have time to read the whole article. So if they only read the first paragraph or two of the story, they should still come away with all the necessary information.

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Topics: Content Marketing, Hubspot, blog posts, inverted pyramid


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