It’s a new year, and with it come new opportunities for promoting your brand. It’s the perfect time to reevaluate your inbound marketing strategy, to see what worked over the last year and create new goals for the coming year. So while you’re examining and revising your campaign for 2014, it might be a good idea to seek inspiration from those who really nailed it in 2013. The website Search Engine People has put together a list of five great examples, in all different areas of inbound marketing.
First World Problems,
Air Force Priority,
Drayton Bird Associates,
English National Opera
Every now and then you’ll hear someone in your industry described as an “industry expert” or a “thought leader.” These are the people others turn to when they want information or answers that they can rely on.
Industry insiders, however, aren’t the only ones who look for advice from these industry experts. Anybody who is about to make a major purchase of goods or services wants to make sure they’ve got as much good information under their belt as possible before making a purchase.
Despite all the hoopla about social media and how it’s changing the face of business, forbes.com reported that there’s a big difference between talk and practice. Of the companies surveyed, 60 percent were still in the personal stage of social media implementation (as opposed to a company-wide approach), 30 percent were in the experimental stage, 9 percent were actually participating fully and only 1 percent had developed what could be called a strategic or optimized social media approach.
Social Media Marketing,
The television game show The Price is Right has been on the air in various iterations since 1956. Millions of people have watched studio contestants as they are invited to “Come on down!” and try to guess the price on a variety of items. The contestant who guesses closest to the actual cost—without going over—wins the prize and moves on to the next round.
Everybody wants a robust, healthy, growing business. A big part of having a strong, healthy business is making sure you’re getting your message to the right people. Taking advantage of social media can be a big help in building (and flexing) your marketing muscles. Here are six reasons social media is a good way to build your business.
Social Media Marketing,