Top 5 Inbound Campaigns Of 2013

Posted by Spencer Powell

Jan 20, 2014 10:00:00 AM

Top-5-Inbound-Campaigns-of-2013It’s a new year, and with it come new opportunities for promoting your brand. It’s the perfect time to reevaluate your inbound marketing strategy, to see what worked over the last year and create new goals for the coming year. So while you’re examining and revising your campaign for 2014, it might be a good idea to seek inspiration from those who really nailed it in 2013. The website Search Engine People has put together a list of five great examples, in all different areas of inbound marketing. 

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Topics: Twitter, Inbound Marketing, viral video, social media, e-mail, Blogging, Website Design, First World Problems, Air Force Priority, WaterisLife, Four Seasons, Hashtag Killer, Drayton Bird Associates, Haiti, English National Opera


Why Being An Industry Expert Matters For Online Marketing

Posted by Spencer Powell

Dec 5, 2013 6:30:00 AM

Why-being-an-industry-expert-matters-for-online-marketingEvery now and then you’ll hear someone in your industry described as an “industry expert” or a “thought leader.” These are the people others turn to when they want information or answers that they can rely on.

Industry insiders, however, aren’t the only ones who look for advice from these industry experts. Anybody who is about to make a major purchase of goods or services wants to make sure they’ve got as much good information under their belt as possible before making a purchase.

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Topics: Online Marketing, Blogging, engaging prospects, thought leadership


How’s That Social Media Thing Working Out For You?

Posted by Spencer Powell

Sep 9, 2013 10:30:00 AM

Hows that social media thing working out for youDespite all the hoopla about social media and how it’s changing the face of business, forbes.com reported that there’s a big difference between talk and practice. Of the companies surveyed, 60 percent were still in the personal stage of social media implementation (as opposed to a company-wide approach), 30 percent were in the experimental stage, 9 percent were actually participating fully and only 1 percent had developed what could be called a strategic or optimized social media approach.

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Topics: Social Media Marketing, Marketing Strategy, Blogging, Website Content, Facebook Topics


The Price Is … Right? Why You Shouldn’t Be Afraid To Address Pricing In Your Marketing Efforts

Posted by Spencer Powell

Sep 3, 2013 6:00:00 AM

The price is right why you don't need to be afraid to talk about price in your marketing effortsThe television game show The Price is Right has been on the air in various iterations since 1956. Millions of people have watched studio contestants as they are invited to “Come on down!” and try to guess the price on a variety of items. The contestant who guesses closest to the actual cost—without going over—wins the prize and moves on to the next round.

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Topics: Marketing Tips, Blogging, Landing Pages, pricing


6 Ways Social Media Helps Build Businesses

Posted by Spencer Powell

Aug 6, 2013 6:00:00 AM

describe the imageEverybody wants a robust, healthy, growing business. A big part of having a strong, healthy business is making sure you’re getting your message to the right people. Taking advantage of social media can be a big help in building (and flexing) your marketing muscles. Here are six reasons social media is a good way to build your business.

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Topics: Social Media Marketing, Inbound Marketing, Blogging


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