Blogs have two roles in today’s marketplace. One is communication and interaction with your audience. Number two is a search engine optimization benefit, which means higher visibility in search. The Internet gets updated constantly, but one of the recent critical search engine updates involves the freshness of your content. Adding fresh content to your blog will give you an advantage with both your readers and the search engines. Fresh, high-quality content is living content that is well-written, added to or updated on a regular basis. It is new content written for real people reading your blog, not the search engines.