Blogging for Builders - Taking the Pain Away

Posted by Spencer Powell

Aug 21, 2012 8:08:00 AM

blogging for buildersIf you have never blogged before or did not grow up in the age where personal blogs are commonplace, the notion of blogging can be intimidating.  However, it has become a critical marketing component for building companies.  Frequently the most challenging aspect of blogging is getting started.  Here are a few tips to help you with this process.

1.  Start reading blogs in your industry.  One of the easiest ways to get started is reading.  See what other building companies are writing about.  Make sure to review the comments as well.  If you are apprehensive about getting your own voice out there, start small by leaving relevant comments on blog posts.

2.  Set up a sub-directory or sub-domain for your web site.  Blogging does not have to be very technical to be effective.  If you have an IT team, consult them about adding this to your builder web site.  If you don't, consult the support department for your domain host.  They should be able to provide instructions.  Additionally, you can consider an inbound marketing software package that includes blog software.

3.  What are you trying to accomplish with your blog?  What are your objectives?  It's important to figure out who your audience is and what you will be providing for them.  Are you trying to educate, entertain, or simply provide more visibility for your building company?  Write down the personas that interest you and start outlining blog posts based on them.  This process will assist you with targeting your audience and creating initial, quality blog content.

4.  What are some questions that leads and/or customers frequently ask?  If your persona work doesn't lead to you topics right away, the common questions you get from customers will.  Pull quality content from e-mails to customers and edit it to create your initial blog posts.  This is an easier way to start than drafting brand new content.  If you don't have common questions from leads and customers, browse other building blogs for inspiration.

5.  Start posting already!  It is easy to keep re-writing, but at some point, you have to call a post done and publish it.  Get feedback and decide how you can improve for the next post.  Make sure that all posts are free of spelling and grammar mistakes, but don't worry about creating flawless content.  As you get more comfortable blogging and start receiving feedback, your writing skills will to improve.
spencer powell inbound marketing certified professional

Blog Post Written by Spencer Powell

Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.

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Topics: builders blogging, Blogging for Builders, builder blog content, builder blogging, builder blog articles, builder blog guide

How Builders Can Develop an Exhaustive Blog Idea List

Posted by Taylor Vowell

Aug 17, 2012 9:00:00 AM

builders develop blog idea laptopWhen you have just started blogging and need inspiration, it can be difficult to come up with new ideas for blog posts.  The following four steps outline a popular brainstorming method that is successful for many new bloggers.  Give it a try.

1.  List your most important keyword phrases.  Think about the keyword phrases that you already use for your builder web site.  If this is brand new territory for you, start small and work your way up.  What can you add to the phrase "building company?"  Consider location, services, specialties, and more.  Make sure that your keyword phrases are searchable.  You want people who are using major search engines to pull up your building blog posts.

If you are unsure what people are searching for or simply want confirmation that your keywords are valid, use an SEO software tool such as
Google AdWords: Keyword.  Test your keyword phrases and make refinements as needed.

2.  Recall frequently asked questions. Consider the questions that you are frequently asked about your building company.  Think about questions that you get from potential leads and customers as well as fellow building company owners.  If you want to be seen as a thought leader in the building industry (which you should), you should be writing content that is relevant and useful for people both within and outside of the industry.

If you are drawing a blank for questions, start keeping a list throughout the next couple weeks as you talk to anyone and everyone about your business.

3.  Use these questions to brainstorm more questions.  For each question that have, use it to come up with five more related questions.  For example, if you frequently get questions about your roofing services, consider what the follow up questions are, such as costs and time estimates.  These questions will directly address problems that your blog readers have.  They will also establish your expertise in the building industry.  The process of expanding on each of your questions and points in full will provide a rich outline with keywords already scattered throughout it.

4.  Review the outline that you've just made.  Now that you have a rich outline, you're ready to make it into a full blog post.  As you pose the questions that you frequently receive, consider how you can both demonstrate your expertise and outline the services that your company provides.
taylor vowell inbound marketer

Blog Post Written by Taylor Vowell

Taylor Vowell is a certified inbound marketing specialist with a background in graphic design and website development.

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Topics: Blogging for Builders, blog idea list, builder blog content, builder blogging, builder blogging tips, important keyword phrases, building company, building blog posts

Home Remodeler Marketing: Is It Ever a Good Idea to Give Your Customers Remodeling Tools?

Posted by Wesley Powell

Nov 8, 2011 7:10:00 AM

home remodeling marketingWhen professional home remodelers see clients walking around the site with hammers, saws, or power tools in their hands, they cringe. While most remodelers would say they enjoy interacting with their clients, this is not how they want to do it. After all, they’re supposed to hire you to use the tools, right?

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Topics: Blogging for Builders, Blogging for Remodelers, Internet Marketing for Builders

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