Just for Bookworms: The Book Business and Direct Mail

Posted by Wes Powell

Mar 4, 2015 10:00:00 AM

Just-for-Bookworms-The-Book-Business-and-Direct-MailThe rise of e-readers does not mean the death of paperback books, but it does mean booksellers need to rethink marketing campaigns. Direct mail can be a great way to update campaigns, whether you’re using publishing house catalogues, direct book shipments to book clubs, or other methods. 

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Topics: direct mail, books, catalogues, book club, bookstores

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