Brand Awareness and Direct Mail: Together

Posted by James Ravetti

May 29, 2014 10:00:00 AM

build-brand-awareness-with-direct-mail2Many feel brand marketing and direct mail are separate concepts, but the two have the potential to go hand in hand. Brand awareness can be enhanced through direct mail and can greatly enhance a reader’s impression of the brand. There are a number of ways to do this that include using color the right way and keeping your message consistent. It is important to fully understand your target market before engaging in brand awareness and direct mail marketing.

What is brand marketing? Brand marketing strives to unite a product and a brand as one in the same. Brand marketers work hard to turn their products into household names and to make them go-to products of choice. Brand marketing works to establish big names with big budgets, while direct mail works on a much smaller scale. The question is whether brand awareness is more important than direct mail marketing. Which is right for your business?

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Topics: direct mail, Marketing, brand awareness

5 Side Benefits Of an Inbound Marketing Strategy

Posted by Spencer Powell

Sep 15, 2013 5:00:00 PM

5 Side Benefits of an Inbound Marketing StrategyYou know why you need an inbound marketing plan. It helps you drive traffic to your website and ultimately increase your sales. That’s what all the numbers measure, and that’s what makes the whole process worthwhile. While this is not wrong, it’s also not the whole story. There’s a lot more to inbound marketing than sales and website traffic. There are all sorts of other benefits that can also come from implementing an inbound marketing strategy, if you do it right. Here are five of them. 

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Topics: Inbound Marketing, social media, content creation, brand awareness

How to Use Content Gamification to Increase Brand Awareness

Posted by Spencer Powell

Apr 24, 2013 1:30:00 PM

How to Use Content GamificationContent gamification is currently hot news. It started with Foursquare and those badges, but ever since LinkedIn began promoting full completion of profiles on the site through a “progress bar,” every time users log in now they can see what percentage they still have to go to meet 100 percent. Essentially, they made the task a competitive activity, although you’re really only competing against yourself. So, by “gamifying” the process, LinkedIn not only increased the content on the site, but engaged its users more fully.

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Topics: Content Marketing, Inbound Marketing, call to action, brand awareness, Content gamification

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