Posted by Spencer Powell

Feb 27, 2014 4:45:00 PM

HowToHashtagOver time, hashtags have become an important part of our culture. Though their use has somewhat devolved into the bizarre and ridiculous, in other ways they’re an important part of how we share information. Twitter uses them, Instagram uses them, and now Facebook has introduced hashtag use as well. So the question is, how can you harness this powerful force and use it to promote your brand? There are several ways

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Topics: Twitter, Social Media Marketing, branding, Instagram, Facebook, event promotion, trending topics, hashtags

Weathering Social Media Storms – And Dancing In the Rain

Posted by Spencer Powell

Jan 11, 2014 9:00:00 AM

Weathering-Social-Media-Storms-and-Dancing-in-the-RainSocial networking has brought a bunch of benefits for business branding, but disadvantages exist as well. One of the main difficulties is maintaining a consistent image, especially when you have an online presence 24/7 to deal with. It’s easy when you’re under pressure to react too quickly, post off-the-cuff messages that aren’t well thought out and sometimes put your foot in your proverbial mouth.

If you have a strong social media persona, however, you can probably weather the resulting storm better than most. Here’s how to present the right company image in your social media marketing so that when lightning strikes, recovery is possible.

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Topics: Social Media Marketing, branding, company persona, communications

Top 5 Mistakes Brands Make On Twitter

Posted by Spencer Powell

Jul 23, 2013 5:15:00 PM

Top 5 Mistakes Brands Make on TwitterTwitter has great potential for social media marketing. It allows you to communicate information in bite-sized chunks that your followers can access wherever they are. It can be used to build anticipation, engage potential customers and more. But like any tool, if it’s used incorrectly, it can not only fail to help you, it can actually cause more harm than good. Here are some of the mistakes people make when promoting their brands on Twitter and how you can avoid them. 

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Topics: Twitter, Social Media Marketing, content, branding, mistakes, auto-tweets, retweets, followers

Branding: Does It Still Matter For Marketing?

Posted by Spencer Powell

Jun 4, 2013 9:01:00 AM

Branding does it still matter for marketingBranding and marketing have gone hand in glove for years. Some companies have spent countless hours and millions of dollars perfecting their brand. And yet, there are some marketing experts today, who have dared to question whether branding even matters any more.

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Topics: Content Marketing, branding, audience, trusted expert

Demystifying Social Media Marketing For Easy Use In Your Business

Posted by Spencer Powell

May 10, 2013 10:15:00 AM

Demystifying Social Media Marketing for Easy Use in Your BusinessYou keep hearing about how you should be on social media. About how social media marketing will help boost your branding and awareness. How it will bring you customers in droves. Blah blah!

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Topics: Social Media Marketing, branding, marketing ROI

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