Direct marketing to consumers with advertisements, fliers, promotional letters, etc., is one of the most reliable methods of modern marketing. While alternatives like inbound marketing have been stealing away way much of the attention owed to direct marketing in recent years, there’s no denying that direct marketing delivers results. Although the battle to keep your marketing content on the kitchen table rather than in the dustbin takes time and effort, mastering some simple direct marketing techniques can go a long ways towards doing just that.
The Perks Of Direct Marketing
Compared to its alternatives, one major perk of direct marketing is that it’s much easier to measure your progress. If you send out 500 brochures and receive 50 responses, it takes only a few seconds to figure out that you had a 10 percent response rate, and only a few seconds more to determine how much those brochures were worth to you.
Depending on how you choose to market your brand, direct marketing can also be fairly cheap and easy to produce. For example, if you opt to launch a marketing campaign using unsolicited email advertisements, it takes almost no time and effort to send out your content to thousands of consumers. Best of all, whenever you send information directly to consumers, you’re able to target specific high-value demographics. Depending on what your business offers, you can mail your content to a gated community, student housing, the suburbs and so on.
Finally, direct marketing can be made highly personalized, which can drastically increase the chances of recipients responding to your marketing. Form letters and mass media lacks the personalization that people expect of physical mail they receive, and the countless instances of “junk mail” that are discarded before being opened each year demonstrate that.
The Dos And Don’ts Of Direct Mail Marketing