Marketing Today: When a Shoe is More Than Just a Shoe

Posted by Spencer Powell

Jul 2, 2012 6:45:00 AM

marketing-today-pink-shoePeople don’t do business the same way they did 10 years ago. Consumers don’t shop the same way they did 10 years ago. Increasingly, people gather information about goods and services online before they make a purchase. When they show up at a store (if they show up at a store), they already know what they want and they know what it should cost.

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Topics: Marketing Today, Customer Retention, Build Positive Company Reputation

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