3 Best Practices for your Builder Business Blog

Posted by Spencer Powell

Dec 7, 2012 7:45:00 AM

Business blogs can be somewhat challenging for a few reasons: you shouldn't be self promoting, you need to create timely, relevant content for your readers and you have to be consistent.  Let's take a look at some best practices to ensure your blog reaches the level of success you're looking for.

best practices for builder businesses
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Topics: builder blog content, builder blogging, builder blog articles

Builders and Remodelers Must Sow Quality Content to Reap Customers

Posted by Spencer Powell

Dec 3, 2012 7:36:00 AM

describe the imageYou might feel great that you are producing quality content, but great content is not an automatic money tree with instant sales and buyers. It is more of a seed you plant that needs to be cultivated with time, thought and planning. You will need to think strategically about how different types of content will contribute to the larger sales cycle.

Just like planting a tree, content marketing starts small then grows. You must sow a strategy of patience and commitment into your plan and then you will reap the benefits of your work. The commitment to the process of building your audience into customers will generate revenue for you in the long run

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Topics: builder blog content, builder blog articles, Builder Marketing

Turn Your Builder Blog into a Lead Generation Machine

Posted by Spencer Powell

Nov 16, 2012 7:41:00 AM

lead generation machineBuilding a blog is a lot like building a house or a commercial building.  What you build and how you build it says a lot about how you are as a business person.  Naturally, using great materials and taking the time to ensure everything is tight and well designed leads to your work being sought after.  Building something shoddy means you're going to have some skinny kids.

Don't Have a Lazy Blog

You've likely dealt with subcontractors who like to take multiple-hour lunch breaks, and can never seem to get everything they need with a single trip to the hardware store.  Your blog can be just like those guys, or it can be like the consummate professionals you want to work with.  If you want your blog to both express that you offer a premium service and get people to contact you, there are three things your blog has to do:

Offer Interesting Content

Some people think a blog is a place to stand there and shout like a used car salesman who's had too much coffee.  You can do that, but ultimately you'll be better served by taking a softer approach to your selling.  Write your blog posts from a perspective of, "I'll help you better understand more," and your readers will come to respect you as an expert in your field.  Who do you think they'll want to go to when they have a project?  This will attract a lot of work.  Just steer clear of too much technical detail, and remember to always write about your customers, not yourself.

Ask for What You Want

There are two things your marketing needs to ask for: contact information for your e-mail list, and the sale.  Some people need to be told to buy, or at the very least fill out a form asking for you to contact them.  Otherwise, they might hem and haw forever, while their dream home or business remains just a dream.

Make and Test Offers

Pay careful attention to what you're offering.  When you give something such as a discount, a free estimate, an ebook about how to get what they want from a contracting company or an "extra" of some sort, see who actually responds to it.  Different offers will attract different people.  The more kinds of offers and the more ways you offer them, the better.  Test an offer's wording, its look, and where you offer it.  Test constantly.

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Topics: builder blog content, builder blogging, builder lead generation

5 Ways Remodelers Can Prevent Blogging Embarrassment

Posted by Jimmy Donnellon

Oct 10, 2012 11:33:00 AM

prevent-bloggin-embarrassmentWriting great blog posts for your remodeling web site is only the first step to having a successful blog.  Having a check list process after the initial writing process will maximize the post's potential and also ensure that your blog is an asset, and not an embarrassment, for your company.  Take the time to review the following components of your post before you share your remodeling knowledge with the world.

1.  Does you blog post have links, including a call to action (CTA)?
In addition to the great content that you have provided about remodeling, you should also link to other great online content.  You can provide both internal and external links.  Don't forget to include a call to action (CTA) near the end of the page to keep your reader engaged with the topic at hand.

2.  Does your blog post have at least one image with citation?
Whatever the topic at hand is for your remodeling blog post, you should include at least one image.  Make sure that you provide image citation so that your source gets proper recognition and you boost your credibility for your readers.

3.  Did you take the time to rework your title?
If you already did take the time to rework your title, take another minute to rework it again.  It is really tough to write a great title that both explains the subject and gets people excited about it, especially on the first try.  Take your time to research and refine your title.  Don't be afraid to experiment with different titles.

4.  Is the format of your blog post user friendly?
We have all read blog posts that are not user friendly, such as posts where the text is all one long paragraph or the light colored text is difficult to read over the dark colored web site background.  Include headings, bullet lists, images, links, and more as it is appropriate to make your post format user friendly.

5.  Did you proofread and preview the final text and layout?
Take the time to proofread your post.  Have at least one other person proofread it as well.  Then preview the final layout as your readers will be viewing it.

This final check should also include a final keyword optimizationcheck.  Your post should not be stuffed with keywords but should have a natural keyword density.  If it is ever awkward to include a keyword or keyword phrase, simply leave it out.
jimmy donnellon – inbound marketing professional

Blog Post Written by Jimmy Donnellon

Jimmy is an inbound marketing professional with a background in public relations and marketing. Jimmy helps his clients get found on the web, convert visitors into leads and helps them track their results.

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Topics: Remodeler Marketing, builder blog content, remodeler blogging

6 Builder Tips for Improving Blog Conversion

Posted by Spencer Powell

Oct 9, 2012 7:25:00 AM

builder tips improve blog conversationTraffic and leads are important for all builder blogs, but it is also important to understand how conversion rate effects these factors.  When you improve your conversion rate, you are more likely to increase your lead generation, even when you do not have more traffic.

If you are noticing a decline in your conversion rate or are simply interested in boosting your conversion rate, check out these six tips for improving blog conversion.

1.  Align Your Content with Relevant, Targeted CTAs
One of the most important aspects of lead generation is understanding calls-to-action (CTAs).  It is essential to place one on every blog post.  If you do not currently use CTAs in your blog posts, it's never too late to start.  If you already use them, consider how you can make them more relevant.  Think about the specific resources that your building company customers need.  This may mean creating some entirely new CTAs.

2.  Use New CTAs to Optimize Your Evergreen Blog Content

High traffic articles will be a continual source of lead generation for your company if they continue to be updated.  Examine your analytics to find articles that have high search rankings and are still generating a significant amount of traffic.  Include newer offers with high conversion to boost the rates of these evergreen articles.

3.  Give Your Banners and Highlighted Offers a Makeover
People don't want to see the same banners and offers every time that they visit your web site and will lose interest if you don't change them once in a while.  Simply updating one of these aspects of your site can boost your conversion rates.  Your analytics information is your best friend with this process.

4.  Experiment with Different CTA Buttons
Don't be afraid to try different CTA buttons to determine which ones work the best.  Consider simple vs. complex buttons.  Think about the tone and layout of your messages.  Examine the statistical significance of each test that you run.

5.  Include Links to Offers Throughout Your Blog Posts

In addition to button CTAs, include text within blog articles.  For example, if your company has an eBook entitled "Top Kitchen Remodeling Projects," include a link for it in your article about house renovations to consider before trying to sell.

6.  Include an Opt-In E-Mail Form

Some of the simplest methods for increasing blog conversionare the most effective.  Including an opt-in e-mail form on your web site is no exception.
spencer powell inbound marketing certified professional

Blog Post Written by Spencer Powell

Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.

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Topics: builder blog content, builder blogging, builder blog articles

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