Internet Marketing for Builders: Strategy Before Design

Posted by Spencer Powell

Dec 20, 2012 7:03:00 AM

Internet marketing has given small/local builders leverage to compete with larger, national and regional builders and remodelers.  The problem is that so many builders are doing it wrong. They build their website and then they start to make a plan to generate leads online.  This is completely backwards. 

strategy before design
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Topics: builder internet marketing tips, builder inbound marketing, builder internet marketing


3 Google Search Stats Every Builder Should See

Posted by Spencer Powell

Dec 14, 2012 6:59:00 AM

google search stats construction manWhile these lists may seem interesting for about half a second, it doesn't really do much for the homebuilder or remodeler who is looking to get more leadsand sales from their web presence..

As we all know, organic search is vital to any business.  Here are a few more points that come directly from the Official Google blog describing things of interest to those using the search engine to fuel their own revenue engine. Did you know....

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Topics: builder inbound marketing, builder internet marketing, Builder Marketing


Builders & Remodelers need a Transformation to Inbound Marketing

Posted by Spencer Powell

Dec 12, 2012 6:55:00 AM

inbound marketingChange is Good

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Topics: builder inbound marketing, builder internet marketing, Builder Marketing


How Can a Smaller Builder or Remodeler Compete with the Big Boys?

Posted by Spencer Powell

Dec 11, 2012 7:50:00 AM

As a local builder or remodeler, you may be asking yourself how you can compete with some of smaller builder david and galioththe larger regional or national builders.  They have more resources for marketing, sales and have more leverage.  So, how can you turn the tide?

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Topics: builder online marketing, builder inbound marketing, builder internet marketing, Builder Marketing


7 Builder and Remodeler Website Re-Design Tips

Posted by Spencer Powell

Nov 14, 2012 7:34:00 AM

website redesign tipsIt is highly recommended that all builders, remodelers, and contractors have web sites today.  It is relatively easy to establish a web site.  Then it is essential that you make regular updates and changes.

Here are 7 tips for this redesigning process.
1. Goal: Increase visitors and leads. The primary reason to redesign your web site is to have a positive impact on it.  Just because your new favorite color is red does not mean that you should redesign your web site in reds.  Consider what will bring in more leads, visitors, and most importantly, customers.

2. Avoid pitfalls by inventorying your assets, then protecting them.  Think about the current assets in your web site (i.e. content, keywords, inbound links, conversion tools, etc.).  Make sure that you protect all of your assets during any redesign so that you do not lose them.  It is easier to maintain and build on what you already have than it is to start over.

3. Focus on resources with remarkable content to attract and convert.  Just like you probably did not invent the technique that you use for installing drywall yourself, you do not need to invent web design on your own.  Research functional, and not necessarily overly unique or expensive, designs that will work well for your business.

4. Ongoing strategy for content building.  More content almost always equals more traffic.  It is also important to have at least a few pages that were written recently.  A regular building strategy will ensure that new content keeps getting added.

5. Conversion experiments.  Develop a system that allows you to edit content and build landing pages without coding knowledge.  Constantly improving your landing pages will drive your number of leads and conversion rate.

6. Include RSS, a blog, SEO, and landing pages, .  All web sites today should include these essential tools, which are inexpensive and guarantee success.  If you are not familiar with any of these topics, there is a wealth of free information about all of them online.  Overwhelmed?  Start with one and work your way up from there.

7. Visitors and leads: metrics review.Now it's time to evaluate what you've done.  Hopefully your web site has seen increased leads and visitors, which has resulted in increased business for your company.  If numbers are still down, review weak areas of your site and continue to make improvements.  Even when things are going well, web site design is still an ongoing process.

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Topics: builder web design, builder inbound marketing, builder lead generation


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