Why Your Homebuilder Marketing Strategy Should Include Facebook

Posted by Spencer Powell

Jan 3, 2013 6:48:00 AM

homebuilder facebook logoHome builders and remodelers are looking more and more to social mediato increase their reach and attract new prospects and customers.  However, what should you do once you're there?  There are Facebook profiles, groups and fan pages.  Which is best for your business?  Let's take a look at your options.

How are Facebook Fan Pages different than groups or profiles?

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Topics: builder facebook, builder internet marketing, builder social media


Internet Marketing for Homebuilders - a Must!

Posted by Spencer Powell

Dec 26, 2012 7:22:00 AM

internet marketing homebuildersAt first glance, the chart on the left might leave many of you with horrifying flashbacks.  But fear not because there may be a new glimmer of hope.  According to HousingEconomics.com, home sales are expected to increase in the coming year.  If they are indeed correct, this will be the first real increase in sales we have seen since the housing market crashed  in '06 like a drunken and underage joyrider. While this possible increase is good news in general, is your company positioned appropriately to take advantage of this?  Home builders need to start getting found online now by potential buyers so they can set themselves up for success in the near future.  Having an online marketing strategy as a homebuilder can only be beneficial.  With so many people shopping and doing research for practically everything online, it is important to have a strong internet presence.  Picture this: the housing market is beginning to pick up again and your website comes up on the second page of a Google search while all your competitors are coming up on the first.  Chances are you'll look more depressed than the above chart does from '06-'11. 

So if you haven't already, start creating high-quality content for your website to make your website worth visiting.  Create landing pages to generate leads and optimize each of your web pages to make it easier for customers to find you because you want to be the first company people think if the housing market makes its perousia.

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Topics: builder online marketing, builder internet marketing, Builder Marketing


5 Signs Your Building Business Should Stay Away From An SEO Company

Posted by Spencer Powell

Dec 21, 2012 10:11:00 AM

1.  The SEO Company Suggests Specific Keyword Densities:  They tell you that your blogs and other content should be written with the sole purpose of embedding all the right keywords as often as you can.  Run away even faster if the company tells you that the best keyword density is 12.4%.  I'm guessing that the average engineer at Google is a lot smarter than the average SEO consultant.  That being said, you're better off writing content that REAL PEOPLE will enjoy and link to rather than writing content to try and lure the search engines into ranking you better.  Yes, you need to get your keywords in your content, but try make it "natural" sounding.

builder seo caution sign
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Topics: builder internet marketing, builder seo, builder marketing efforts


Internet Marketing for Builders: Strategy Before Design

Posted by Spencer Powell

Dec 20, 2012 7:03:00 AM

Internet marketing has given small/local builders leverage to compete with larger, national and regional builders and remodelers.  The problem is that so many builders are doing it wrong. They build their website and then they start to make a plan to generate leads online.  This is completely backwards. 

strategy before design
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Topics: builder internet marketing tips, builder inbound marketing, builder internet marketing


3 Google Search Stats Every Builder Should See

Posted by Spencer Powell

Dec 14, 2012 6:59:00 AM

google search stats construction manWhile these lists may seem interesting for about half a second, it doesn't really do much for the homebuilder or remodeler who is looking to get more leadsand sales from their web presence..

As we all know, organic search is vital to any business.  Here are a few more points that come directly from the Official Google blog describing things of interest to those using the search engine to fuel their own revenue engine. Did you know....

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Topics: builder inbound marketing, builder internet marketing, Builder Marketing


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