Building Equity on the Web for your Building or Remodeling Business

Posted by Spencer Powell

Dec 28, 2012 6:28:00 AM

build equity on webWe live in a new world right now.  The internet has empowered many businesses to grow faster and to a size they never could have reached before.  How?  Google and other search enginesbring hundreds, thousands or even tens of thousands of people to your office each month (your online office that is!)

On the flip side, the internet has made times rough for many local builders and remodelers.  Why??? Almost everything is done online now!  Many builders want to go cheap on building a website and then they don't take the time to promote it or put work into it.  This is an ABSOLUTE tragedy!  The internet has given local businesses an amazing amount of leverage to compete with larger companies.

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Topics: builder web content, creative web content, Builder Marketing


Internet Marketing for Homebuilders - a Must!

Posted by Spencer Powell

Dec 26, 2012 7:22:00 AM

internet marketing homebuildersAt first glance, the chart on the left might leave many of you with horrifying flashbacks.  But fear not because there may be a new glimmer of hope.  According to HousingEconomics.com, home sales are expected to increase in the coming year.  If they are indeed correct, this will be the first real increase in sales we have seen since the housing market crashed  in '06 like a drunken and underage joyrider. While this possible increase is good news in general, is your company positioned appropriately to take advantage of this?  Home builders need to start getting found online now by potential buyers so they can set themselves up for success in the near future.  Having an online marketing strategy as a homebuilder can only be beneficial.  With so many people shopping and doing research for practically everything online, it is important to have a strong internet presence.  Picture this: the housing market is beginning to pick up again and your website comes up on the second page of a Google search while all your competitors are coming up on the first.  Chances are you'll look more depressed than the above chart does from '06-'11. 

So if you haven't already, start creating high-quality content for your website to make your website worth visiting.  Create landing pages to generate leads and optimize each of your web pages to make it easier for customers to find you because you want to be the first company people think if the housing market makes its perousia.

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Topics: builder online marketing, builder internet marketing, Builder Marketing


5 Tips for Making Builder Marketing Video

Posted by Spencer Powell

Dec 18, 2012 6:53:00 AM

Video grabs people's attention quicker and easier than text or even photos. So why not make a video to market your building or remodeling business? It's just not that hard anymore. Follow these five tips in order to make a great looking video.

builder marketing video making
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Topics: call to action, builder video marketing, Builder Marketing


3 Google Search Stats Every Builder Should See

Posted by Spencer Powell

Dec 14, 2012 6:59:00 AM

google search stats construction manWhile these lists may seem interesting for about half a second, it doesn't really do much for the homebuilder or remodeler who is looking to get more leadsand sales from their web presence..

As we all know, organic search is vital to any business.  Here are a few more points that come directly from the Official Google blog describing things of interest to those using the search engine to fuel their own revenue engine. Did you know....

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Topics: builder inbound marketing, builder internet marketing, Builder Marketing


Builders & Remodelers need a Transformation to Inbound Marketing

Posted by Spencer Powell

Dec 12, 2012 6:55:00 AM

inbound marketingChange is Good

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Topics: builder inbound marketing, builder internet marketing, Builder Marketing


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