The Solution to Aligning Sales and Marketing for Builders

Posted by Spencer Powell

Nov 28, 2012 7:19:00 AM

aligning sales marketing builders puzzel pieceAs you increase the percentage of leads that originate from inbound marketing, effective alignment of sales and marketing becomes a critical area of organizational design.  If the two departments are managed as separate silos, the system fails and no homes will be built. For you to achieve growth and become the leading builder in your area, it is critical that these two groups be properly integrated.

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Topics: builder sales, builder lead generation, Builder Marketing

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