Why Your Homebuilder Marketing Strategy Should Include Facebook

Posted by Spencer Powell

Jan 3, 2013 6:48:00 AM

homebuilder facebook logoHome builders and remodelers are looking more and more to social mediato increase their reach and attract new prospects and customers.  However, what should you do once you're there?  There are Facebook profiles, groups and fan pages.  Which is best for your business?  Let's take a look at your options.

How are Facebook Fan Pages different than groups or profiles?

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Topics: builder facebook, builder internet marketing, builder social media


Leveraging LinkedIn Ads as Part of Your Builder Marketing Strategy

Posted by Spencer Powell

Nov 22, 2012 6:54:00 AM

linkedin logoWhen you think of online advertising most builders would list Google Adwords, banner ads, and even Facebook as their first places to spend their money.  Each of these has a place in your online campaign, but I think that you should take another look at moving part of your budget to LinkedIn.

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Topics: builder linkedin, builder social media, Builder Marketing


5 Ways for Builders to Gain More Social Media Reach

Posted by Spencer Powell

Nov 6, 2012 6:51:00 AM

social media reachGetting reach in social mediaisn't like a ladder.  You can't just tack on more of the same and reach further.  There's actually a lot more complexity to the whole deal. Fortunately, there are some ways by which you can add a lot of reach to your social media strategy without resorting to the desperate tactics of the guys dancing on the side of the road in ridiculous costumes.  The following are the 5 best ones -- worth a few minutes to take in and a few hours to actually do.  Heck, just do one and watch your social media presence start to grow.

1. Optimize your presence.

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Topics: builder social media, builder marketing efforts, builder social media tips


10 Ways to Improve Your Yelp Presence as a Builder or Remodeler

Posted by Jimmy Donnellon

Oct 16, 2012 6:55:00 AM

ways to hel yelp presenceYelp is one of the most frequented social media web sites for reviews of top shopping, restaurants, entertainment, nightlife, and more.  All reviews are submitted by users.  Every month, an average of 29 million consumers visit the web site, which has gained more than 9 million reviews since 2005.

It is important that builders and remodelers take the following steps to increase their presence on Yelp.

1.  Get involved: Before you can have an impact on what happens with your building or remodeling company on Yelp, you need to sign up with the web site, which is free for business owners.  Accounts allow you to update information about your business, announce events, post discounts and coupons, and communicate with your customers.

2.  Provide background: Use the "Business Information" tab on Yelp to share the history of your business as well as provide a little about yourself and your managers.

3.  Upload photos: Share relevant photos on Yelp, such as pictures of yourself and your co-workers, projects that your company has completed, and/or your office building.

4.  Add a Yelp button to your web site: If you have a web site of your own (which you should), consider adding a Yelp button to your web site.  Link your button directly to your Yelp review page.

5.  Take advantage of the announcement tool: Use Yelp's announcement tool for sales, specials, events, and more.  This announcement shows up on your business page as well as Yelp search results and the most popular mobile platforms.

6.  Let people know you're on Yelp: Adding a Yelp button to your web site is a good start.  Then consider additional advertisement methods for it that are geared specifically for your building or remodeling customer base.

7.  Don't solicit reviews: The best reviews come from customers naturally.  Good business will bring good reviews to your Yelp site.

8.  Respond to reviews: Business owners can respond to customer reviews publicly or privately.  Consider the type of review and what response it warrants before posting anything.

9.  Check your stats: You can check all of your stats by logging into your account.  The stats include page views by day or by month.  Opt in for e-mail alerts for new reviews and review distribution and rating statistics.

10.  Do it all over again...and again...and again...:Once you've established a routine with Yelp, stick with it.  Building a reputation online takes time and patience for any company, but it can be well worth the effort.
jimmy donnellon – inbound marketing professional

Blog Post Written by Jimmy Donnellon

Jimmy is an inbound marketing professional with a background in public relations and marketing. Jimmy helps his clients found on the web, convert visitors into leads and helps them track their results.

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Topics: builder social media, remodeler social media, builder yelp page


7 Social Media Mistakes Remodelers are Making

Posted by Taylor Vowell

Oct 8, 2012 7:20:00 AM

social media mistakes remodelers makeEven if you use social media for your remodeling business on a regular basis, it is a relatively new marketing technique, so you most likely haven't been doing it for very long.  It is easy to make mistakes, especially when you are starting out.  However, it is important to learn from your mistakes and make improvements anywhere that you can.  Here are seven mistakes that you can easily fix, all of which are free and require very little time.

1) Not using the accounts that you set up: Nothing says that a company does not have their act together more than a poorly tended web site or social media account.  Customers will not be impressed with a Twitter account that only has 4 tweets from 3 months ago.  Use all of your social media accounts regularly.

2) Not linking back to your web site in social profiles: One of the easiest ways to get customers to visit your web site from a social media profile is a link in the profile.  Can it get much easier than that?

3) Not claiming your accounts: There are only so many possible user names available on any given social network.  Make sure that you get your account claimed with your remodeling company name as soon as you can before someone else takes it.

4) Not separately business and personal accounts: As a remodeling business company owner, do not use your personal Facebook or Twitter account to market your company.  You will lose friends and not gain customers.  Post business related information on your designated business social media accounts.

5) Not asking people to engage: Research shows that one of the most effective ways to get people to participate in social media is to ask them directly.  If you've just created a Facebook page for your remodeling company, write a blog post about it in which you ask customers to "like" the page.

6) Not including pictures and links, including your profile: Customers want to see a profile picture and at least one company link within a social media profile.  Include photos and links social media updates on a regular basis as well.

7) Not posting updates with content:While we all think messages with funny cat photos or baby videos are amusing, these will not engage customers on a long term basis.  Provide regular updates about new company products, services, and more.
taylor vowell inbound marketer

Blog Post Written by Taylor Vowell

Taylor Vowell is a certified inbound marketing specialist with a background in graphic design and website development. www.tmrdirect.com

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Topics: builder social media, remodeler social media, social media mistakes


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