All of the expert advice out there about blogging for 2012 points to one key issue: Creating quality content. If you don't already have content in your builder web site marketing strategies for 2012, consider the following reasons for making it a priority.
1. Facebook and Twitter Accounts Only Survive With Consistent, Quality Content
In order to stay on top of the news feeds on both Facebook and Twitter accounts, you must post regular messages with high-quality content BUT not so many messages that your accounts get flagged for spam. It is also important to keep in mind that the average "half-life" for a Tweet is 2.8 hours and for a Facebook message is 3.2 hours. You do want to keep posting throughout the day to keep getting noticed. Just make sure that your posts are quality. Avoid re-posting information and create new content as much as possible.