Coming to Terms With Mailing Terms: What’s Bulk Mail?

Posted by Wes Powell

Nov 4, 2016 6:35:00 AM

Coming-to-Terms-With-Mailing-Terms-What’s-Bulk-Mail.jpgWhen you hear the term “bulk mail,” what comes to mind? The term is still used a lot in direct marketing circles. But what does it really mean? It really doesn’t have anything to do with a mailing piece being “bulky” or with how stuffed someone’s mailbox might be.

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Topics: direct mail, Direct Marketing, Direct Mailing, Bulk Mail

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