A Tale Of Two Strategies – Chipotle’s Good And Bad Decisions

Posted by Spencer Powell

Oct 19, 2013 10:00:00 AM

A Tale of Two Strategies The Good and Bad Decisions of ChipotlePopular restaurant chain Chipotle prides itself on its modern approach to marketing. It eschews traditional advertising tactics like TV spots altogether, choosing instead to use viral Internet marketing campaigns to appeal to the millennial generation. Sometimes these campaigns succeed. Sometimes they don’t.

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Topics: Twitter, Social Media Marketing, Burger King, YouTube, McDonald’s, Chipotle, hacking, hoax, Jeep, viral video, The Scarecrow


5 Companies (Including Google!) With Outstanding Direct Mail Campaigns

Posted by James Ravetti

Mar 13, 2013 4:00:00 PM

5 Companies Running Outstanding Direct Mail CampaignsWhile considered outdated by some companies that insist on using more modern technology, direct mail advertising is still a highly effective way to generate new leads and produce sales. Not all of the companies utilizing direct mail are grocery stores and newspapers, some technology driven companies, such as Google, use snail mail to find customers that may not have computers or do not use the internet.

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Topics: direct mail, Burger King, Direct Mail Marketing, Google, direct mail campaigns, Mead Johnson, Tylenol, Direct Mail Campaign


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