4 Ways To Make Content Marketing More Competitive In 2014

Posted by Spencer Powell

Jan 15, 2014 11:00:00 AM

4-Ways-to-Make-Content-Marketing-More-Competitive-in-2014You’re wrapping up 2013 (what a year!) and looking ahead to 2014. The economy is improving and the outlook for business is positive, so it’s going to be a good time to maximize the return on your inbound marketing activities.

We predict that in the coming 12 months content marketing will become 10 times more competitive. What does this mean for you, and how can you get ahead of the masses? Here are four ways businesses can do so:

Using unique material in content

Remember when having a blog made you cool? And then when business blogging became a great marketing tool and a way to get Google to pay attention to your website? Words-plus-photo blogs will become the bare minimum in 2014, and you’ll need to use every possible method to improve your content marketing.
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Topics: Business Blogging, Content Marketing, Inbound Marketing, social media


Web Marketing? Building a Great Website Just Isn’t Enough

Posted by Spencer Powell

Jan 12, 2014 3:00:00 PM

Web-Marketing-Building-a-Great-Website-Just-Isn’t-Enough-1Remember when a great website was all you needed to market your business online? Well, that’s no longer the case, according to most industry experts. Going into 2014, you need a comprehensive web marketing strategy that incorporates a range of digital channels, and you have to put in the time to implement it. It’s simply not enough to just build a website, regardless of how good it looks. Include these components for a well-rounded, strategic approach:

The Content Conundrum

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Topics: Business Blogging, Social Media Marketing, Inbound Marketing, email marketing, Web Marketing


4 Critical Qualities To Look For In an Inbound Marketing Agency

Posted by Spencer Powell

Dec 13, 2013 4:00:00 PM

4-Critical-Qualities-to-Look-For-In-an-Inbound-Marketing-AgencyYou’ve finally decided to focus on running your homebuilding business and leave the inbound marketing to someone else. Now, finding the right person or company is top priority, but you don’t know where to start. Does this sound familiar? We’ve all been there—looking for a service provider who knows their stuff, won’t rip us off and falls comfortably within our budget. Sadly, it’s something of a tall order to fill. It’s not impossible, though, as long as you go about searching scientifically and logically you can avoid the scammers and start what could be a beautiful relationship!

Walking the Walk

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Topics: Business Blogging, Content Marketing, Inbound Marketing, social media, Lead Generation


Deck the Halls With Landing Pages For 2014 Lead Generation

Posted by Spencer Powell

Dec 10, 2013 2:00:00 PM

Deck-the-Halls-with-Landing-Pages-for-2014-Lead-GenerationBack in 2011, industry commentators were blogging about “the rising importance of landing pages.” Well, guess what? Since then, the demand for good landing pages that deliver lead generation has risen exponentially.

With the holidays coming up, there’s still time to deck the halls of your website, not with boughs of holly but with landing pages that convert your holiday traffic into viable leads for 2014. We took a look at where landing pages have come from, where they’re going and why they’ll get you anywhere you want to take your business.

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Topics: Business Blogging, social media, Lead Generation, Landing Pages


Let It Snow: 4 Reasons To Keep Content Marketing Alive In the Holidays

Posted by Spencer Powell

Dec 5, 2013 9:00:00 AM

Let-it-Snow-4-Reasons-to-Keep-Content-Marketing-Alive-in-the-HolidaysIt’s beginning to look a lot like Christmas, everywhere you go! And just like the song says, in just a few weeks’ time the holidays will be here. Or will they? Sure, there’ll be holiday decorations in your home and the stores, and many of your friends and family will be winding down to take a well-deserved break. But does that mean you can do the same, and just stop publishing content for a week or three? Surely, nobody’s going to notice if you do, right? Wrong!

Here are four reasons why content marketing matters as much—if not more—during the holidays as any other time of year. Get yours all set up and then you can let it snow, baby, let it snow!

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Topics: Business Blogging, Content Marketing, Social Media Marketing


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