What’s Your Direct Mail Marketing Strategy?

Posted by Spencer Powell

May 31, 2015 10:00:00 AM

Whats-your-direct-marketing-strategyChess is probably one of the more strategic board games one can play. Even casual players carefully consider how they will mount their attack.  It’s been said that what sets world-class players apart from the rest is their ability to “think 10 steps ahead” of the competition. 

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Topics: Calls to Action, Direct Marketing, direct mail strategy, Marketing integration


Four Major Direct Mail Blunders and How to Avoid Them

Posted by James Ravetti

Apr 29, 2014 10:00:00 AM

Four-major-direct-mail-blunders-and-how-to-avoid-themDirect mail remains a very powerful marketing tool and a key component to any integrated marketing strategy—if it’s done properly. There are, however, some principle fundamentals that govern your success. Unfortunately, it’s fairly easy to make mistakes with these fundamentals that can dramatically (and negatively) impact the outcome of your direct mail efforts.

Let’s take a look at four common direct mail blunders that many businesses make and talk about how you can avoid them.

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Topics: audience, Calls to Action, Direct Mail Marketing, DM design, common direct mail mistakes, DM goals


Why You Need Multiple Calls to Action on Every Page of Your Website

Posted by Spencer Powell

May 26, 2012 10:33:00 AM

why you need multiple calls to action on every page of your websiteA website has a serious job to do, which is to increase the amount of leads and sales that you are generating.  Spending time and money on a site is all well and good, but it only pays off if you can see exactly what it is producing. This is where calls to action come in, and in order to gain the maximum results, these CTA buttons need to be on every page.

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Topics: Calls to Action, Offers, CTAs, Sales Funnel


Using Calls to Action: Getting Website Visitors To Do More Than Just Read

Posted by Wesley Powell

May 10, 2012 7:02:00 AM

using ctas getting website visitors to do more than just readSometimes businesses get all excited about the volume of traffic to their website. They are thrilled when the number of visitors to their site goes up. They’re proud of the number of “eyeballs on the page” and get ecstatic about an increase in the number of “clicks” they record.

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Topics: Inbound Marketing, Calls to Action, CTAs


Inbound Marketing: Keeping Your Customers Once You’ve “Caught” Them

Posted by Spencer Powell

Dec 13, 2011 8:07:00 AM

inbound marketing keeping customersYou may be familiar with the story of the two mountain men who set about trapping bears so they could sell the bearskins. One of them had a sure-fire approach for trapping the bears. He’d smother himself in honey, run through the woods until a bear began to chase him, and then dash into the open front door of his cabin with the bear in hot pursuit. His partner would shut the front door and his honey-soaked partner would run out the back door—closing it behind him. Mr. Honey Britches would then yell through the window: “You skin that one and I’ll bring back more!”

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Topics: Inbound Marketing, Lead Nurturing, Calls to Action


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