Integrating Sales And Marketing: What Does That Really Look Like?

Posted by Spencer Powell

Sep 4, 2013 10:30:00 AM

Integrating sales and marketing what does that really look likeBusinesses know that if they’re going to be successful, their sales and marketing efforts need to be integrated: they need to work together. Too often, however, it seems as if they are at odds. The sales people complain that marketing never gives them good leads. The marketing folks respond that the sales people never do anything with the leads they’re given. Nobody’s happy. What is it supposed to look like when sales and marketing are working together to get results?

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Topics: inbound marketing tips, sales and marketing integration, capturing and using marketing information

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