DIY Direct Mail Marketing? Comparing Every Door Direct Mail and Carrier Route Mail

Posted by Wes Powell

Aug 30, 2014 10:00:00 AM

DIY-Direct-mail-marketing-comparing-every-door-direct-mail-and-carrier-route-mailThe United States Post Office (USPS) has been trying to make it easier for small businesses to reach potential customers in specific geographic areas. That’s a big reason behind their Every Door Direct Mail (EDDM) program. The program lets businesses that do a majority of their business in a (relatively) small geographic area (restaurants, coffee shops, etc.) focus exclusively on that area. It actually makes a lot of sense for certain businesses—and the USPS has promoted the program fairly aggressively. 

As usual, however, there is more than one way to get things done. We thought it might be helpful to compare the EDDM program from the USPS with doing a carrier route mailing through a Mail Service Provider (MSP).

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Topics: Every Door Direct Mail, effectively reaching a specific geographic area, Carrier Route Direct Mail

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