Direct Mail Strategy: When Less is More

Posted by Wes Powell

Apr 14, 2016 10:00:00 AM

Direct-mail-strategy-when-less-is-more.jpgThere’s a good chance you’ve heard the phrase, “Less is more.” It’s a saying that was adopted by architect Ludwig Mies van der Rohe in 1947 as one of the precepts for minimalist design and architecture. Over the years, the phrase has been associated with an uncluttered approach to many disciplines. The basic idea is that the presence of too many elements confuses the image or message or purpose.

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Topics: Direct Marketing, direct mail CTAs, clear messaging in direct mail

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