Why Too Much Choice Can Be a Bad Thing in Direct Mail

Posted by Wes Powell

Apr 19, 2016 10:00:00 AM

Why-too-much-choice-can-be-a-bad-thing-in-direct-mail.jpgOtis Redding is considered one of the greatest singers in the history of American popular music and a seminal artist in soul and rhythm & blues. But who knew that he was also a direct mail guru?

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Topics: Direct Mail Marketing, focused calls to action, clear offers, simplicity enhances direct mail response

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