CNN vs. TMZ: What Does Your Brand Say About You?

Posted by Spencer Powell

Jan 17, 2014 5:30:00 AM

CNN-vs-TMZ-What-Does-Your-Brand-Say-About-YouOn the evening of November 30, celebrity and entertainment news site TMZ released a report: “Paul Walker Dies in Fiery Car Crash.” The star of the Fast and the Furious movies, the site reported, had been riding with a friend in Santa Clarita, when the driver lost control of the car and crashed into a tree.

The story immediately spread like wildfire across social media. But of the people sharing and commenting on it, many had the same question: “Is this a hoax?” And even as other sites started reporting the story as well, many people maintained their doubts about its veracity, until it was finally confirmed on Mr. Walker’s own official Facebook and Twitter pages.

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Topics: Social Media Marketing, CNN, news sites, TMZ, MediaMass, Paul Walker

Newsjacking – Using Current Events For Brand Promotion

Posted by Spencer Powell

Aug 24, 2013 11:00:00 AM

Newsjacking Using Current Events for Brand PromotionOne of the most important things to remember with any content you create is that it has to be relevant. You need to be able to pique your audience’s interest and give them something compelling and useful that they’ll want to know more about. One of the most effective ways of doing that is to base content around current events. What’s going on right now in your industry, and why should your audience care about it? This is called newsjacking.

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Topics: Content Marketing, current events, newsjacking, CNN, Huffington Post, editorial calendar, Google

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