5 Must-Haves For Every Integrated Marketing Plan

Posted by Spencer Powell

Mar 27, 2013 6:15:00 PM

5-must-haves-for-intergrated-marketing-planBefore the Internet became ubiquitous, advertising was fairly simple. Companies used the phone book as a primary means of advertising, and those who were more ambitious would turn to television and radio ads. Billboards sometimes played a role as well. 



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Topics: old-school advertising, cohesive message, Integrated Marketing


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