A Picture is Worth 1,000 Customers: Visuals for Direct Mail

Posted by James Ravetti

Jun 19, 2014 12:00:00 PM

5-tips-for-direct-mail-visualsThere are many elements that affect the success of a direct mail pitch. Sure, the writing needs to be top-notch and snappy, but one thing often overlooked is a visual component. Why not get the proverbial thousand word value with a picture?

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Topics: color, cartoons, Visual

Effective Color Usage in Direct Mail Marketing

Posted by Spencer Powell

Apr 22, 2014 10:00:00 AM

Effective-Color-Usage-in-Direct-Mail-MarketingColors demand attention. If images are only printed in black and white, viewers tend to lose interest quickly. On the other hand, if color is employed effectively, people are far more likely to stop what they are doing and take notice.

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Topics: Direct Mail Marketing, color

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