Four Major Direct Mail Blunders and How to Avoid Them

Posted by James Ravetti

Apr 29, 2014 10:00:00 AM

Four-major-direct-mail-blunders-and-how-to-avoid-themDirect mail remains a very powerful marketing tool and a key component to any integrated marketing strategy—if it’s done properly. There are, however, some principle fundamentals that govern your success. Unfortunately, it’s fairly easy to make mistakes with these fundamentals that can dramatically (and negatively) impact the outcome of your direct mail efforts.

Let’s take a look at four common direct mail blunders that many businesses make and talk about how you can avoid them.

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Topics: audience, Calls to Action, Direct Mail Marketing, DM design, common direct mail mistakes, DM goals

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