It’s easy to assume that your customers and prospective customers know you better than they really do. So many times, however, that’s a faulty assumption. A lot of companies are multi-faceted: they have capabilities on a number of different levels. But their customers’ view of them can often be one-dimensional. Are you missing out on business because potential clients simply don’t know about your capabilities?
Here’s an example of what I’m talking about. A number of our clients are in the custom homebuilding and remodeling industry. Several of them started doing marketing with us right about the time that the new housing market went into the tank. What a terrible time to be marketing homebuilders, right?