Social networking has brought a bunch of benefits for business branding, but disadvantages exist as well. One of the main difficulties is maintaining a consistent image, especially when you have an online presence 24/7 to deal with. It’s easy when you’re under pressure to react too quickly, post off-the-cuff messages that aren’t well thought out and sometimes put your foot in your proverbial mouth.
If you have a strong social media persona, however, you can probably weather the resulting storm better than most. Here’s how to present the right company image in your social media marketing so that when lightning strikes, recovery is possible.