Content Marketing: When It’s OK to Talk About Your Competitor

Posted by Spencer Powell

Jun 9, 2013 5:30:00 AM

Content marketing when its OK to talk about your competitorThe conventional wisdom in the marketing world years ago was that you never talked about your competition. It was almost as if by not mentioning them, you were able to deny their existence. If your potential customers weren’t aware of your competitor, why in the world would you want to change that?

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Topics: Content Marketing, Inbound Marketing, Customers, competitors

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