Friends Don’t Let Friends Do “Junk Mail”: 3 Ways to Keep the “Junk” Out of Your Mail

Posted by James Ravetti

Apr 28, 2014 10:00:00 AM

Friends-dont-let-friends-do-junk-mailA lot of consumers (and this would include many of your potential customers) make no distinction between “direct mail” and “junk mail.” That’s unfortunate, because well-done direct mail can be an effective part of your overall integrated marketing strategy.

It’s not surprising, because there has been a lot of junky direct mail produced over the years. Let’s look at three basic reasons why people who receive it consider it junk. And let’s also talk about what you can do to ensure that mailings your send aren’t perceived this way.

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Topics: content, Direct Mail Marketing, list selection, integrated marketing efforts


Adapting Your SEO Strategy To Evolving Search Patterns

Posted by Spencer Powell

Feb 28, 2014 5:30:00 PM

Adapting-Your-SEO-Strategy-to-Evolving-Search-PatternsRegular changes in Google’s algorithms generally mean having to adapt our SEO strategy to fit the new criteria. But what many of us fail to take into consideration is how those changes in algorithms also affect how people are searching. And those changes should also be a factor in how we approach SEO.

For one thing, search results are becoming more intuitive. Google recognizes your location and provides local search results automatically. It also provides results based on previous searches and browsing activity. Through Google, this information is all connected, and as technology advances, they’re able to use that information to help you get better, more relevant results based on your searches.

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Topics: content, Keywords, SEO, Google, local search results


3 Common Social Media Mistakes And How To Avoid Them

Posted by Spencer Powell

Feb 24, 2014 12:00:00 PM

3-Common-Social-Media-Mistakes-and-How-to-Avoid-ThemBy now, most brands realize that a social media presence is essential to their success in marketing. However, not everyone is entirely sure what that really entails, and that confusion can lead to poor choices and sloppy management. It’s one thing to “have a presence,” but it’s quite another to have a solid social media strategy that helps you promote your brand. Here are 3 mistakes that companies often make with their social media strategies and how you can avoid them. 

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Topics: Twitter, Social Media Marketing, content, Sales, leads, Facebook, social media strategy


3 Ways Joining Google+ Benefits Inbound Marketing

Posted by Spencer Powell

Jan 18, 2014 1:00:00 PM

3-Ways-Joining-Google+-Benefits-Inbound-MarketingIn many respects, Google+ was a latecomer to the social media scene. It followed on the heels of Facebook, Twitter and LinkedIn after they were already well established, and for many months industry commentators thought it was dead in the water. Not so, as we’re starting to see more and more evidence that it’s quietly positioning itself to be much bigger than was originally expected. For any business practicing inbound marketing, joining Google+ is becoming almost a biological imperative. Why do we say that? Because here are four ways it will help your strategy get off the ground more than anything else possibly can.

#1: Establish Authorship

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Topics: Twitter, Inbound Marketing, social media, content, 2014 marketing trends, Google+, Facebook


How To Have a More Exciting Inbound Marketing Plan In 2014

Posted by Spencer Powell

Dec 29, 2013 12:00:00 PM

How-to-Have-a-More-Exciting-Inbound-Marketing-Plan-in-2014A few years ago, inbound marketing was on the cutting edge of brand promotion. It was the new and innovative tactic. Now, with a new year right around the corner, inbound strategies stand poised to enter the mainstream and become more popular and widespread than ever before. Which, in many ways, is a good thing. It means that the old, ineffective marketing tactics are finally going the way of the dodo. The future is content.

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Topics: Inbound Marketing, blogs, content, personalized marketing, podcasts, sales conversions, New Year, 2014, customer insight


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